Allison Masterson Email & Phone Number

Monroe-West Monroe, La

As the Public Relations & Media Coordinator for Monroe-West Monroe, I position Monroe-West Monroe as a destination outside the lines to state, regional, and national media. I coordinate media tours, issue press releases, and maintain strong relationships with travel writers and media. My duties also include pitching stories, organizing monthly PR campaigns, and managing our media contact database.

Monroe, Louisiana, United States

In my role at Vantage Health Plan, I crafted content including blogs, webpages, commercials, and press releases. I managed and created engaging social media content for Vantage Health Plan and Affinity Health Group on various platforms. My role also included implementing social media strategies aligned with business goals, analyzing campaign performance, and representing the company as a spokesperson at press conferences and events. I organized bi-monthly volunteer events, coordinated impactful sponsorships, and established meaningful relationships with media, local businesses, and non-profits. Additionally, I produced weekly employee newsletters and quarterly newsletters for members and providers.

Monroe, Louisiana, United States

After completing my internship at the Downtown RiverMarket, I was asked to join the team as the Marketing Coordinator. My duties included creating social media content, press releases, and other marketing materials. My tasks also included writing sponsorship letters, radio commercials, monthly newsletters, Facebook ads, and flyers.

Monroe, Louisiana Area

During my time at ULM, I I managed the social media accounts for the ULM Communication Program, overseeing content on Facebook, Instagram, and Twitter. I created written and visual content, covered program events, and designed promotional t-shirts. My responsibilities included expanding and maintaining social networks such as Instagram, Facebook, Twitter, and others.

Monroe, Louisiana, United States

During my internship with the Downtown RiverMarket, I handled various communication tasks, including writing and distributing press releases for RiverMarket events. I also created content for blogs and websites, worked RiverMarket Events, and crafted monthly newsletters for Downtown Monroe.