AeroLeads people directory · profile
Allison Matheson Email & Phone Number
Director, CRM Strategy and Marketing Personalization
at
Tripadvisor
1 work email found
@rbi.com
3 phones found area 206, 877, and 800
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, CRM Strategy and Marketing Personalization
Location
Greater Boston, United States, United States
Company size
Who is Allison Matheson? Overview
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Quick answer
Allison Matheson is listed as Director, CRM Strategy and Marketing Personalization at Tripadvisor, a company with 5953 employees, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at rbi.com, phone signal with area code 206, 877, 800, and a matched LinkedIn profile for Allison Matheson.
Allison Matheson previously worked as Senior Director, CRM at Macy'S and Senior Director, Growth & Product Marketing, Digital Payments & Financial Services, Tim Hortons at Restaurant Brands International. Allison Matheson holds Mba, Marketing Strategy from Vanderbilt University - Owen Graduate School Of Management.
Company email context
Email format at Tripadvisor
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{first_initial}{last}@rbi.com
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Profile bio
About Allison Matheson
In one word, I'm a builder—a builder of businesses, brands, teams, and people. I lead at the intersection of marketing, technology and innovation, bridging the digital and physical to enhance the customer experience and drive long-term business growth. For over two decades, I've leveraged my holistic mindset to become a strategic, creative, and operationally minded marketing professional, expertly crafting and executing growth-driven, brand-building marketing strategies. My journey encompasses a diverse range of industries including retail, e-commerce, restaurant/QSR, consumer goods, and financial services, further enriched by an MBA from Vanderbilt’s Owen Graduate School of Management.My expertise spans marketing strategy, consumer loyalty, go-to-market strategies, product marketing, and digital customer experience. As a balanced left+right brain marketer, I thrive in navigating complexity, solving intricate business challenges, and translating strategic visions into tangible, impactful outcomes. From digital and brand marketing to new product and tech innovation, I leverage my expertise to drive sustainable growth for organizations and enhance customer experiences.My approach is characterized by a balance between strategic vision and a relentless focus on execution and commercial outcomes. Known for my bias for action, I excel at driving cross-functional collaboration to deliver impactful results. I take pride in guiding teams towards shared goals and fostering a culture of excellence.As a people leader, I'm an empathetic connector and coach by nature, always leading with positive intent and dedicated to nurturing the potential in others. I'm known for my ability to build high-performing and passionate teams, fostering collaboration in fast-paced, dynamic environments where diverse thinking is valued and innovation flourishes.Let's connect and explore opportunities to collaborate and drive meaningful impact together!
Listed skills include Marketing Strategy, Website Development, Sem, Business Analysis, and 12 others.
Current workplace
Allison Matheson's current company
Company context helps verify the profile and gives searchers a useful next step.
Tripadvisor
16 roles · 24 years
Allison Matheson work experience
A career timeline built from the work history available for this profile.
Senior Director, Crm
Current
2024 - Present
~2 yrs 4 mos
Senior Director, Growth & Product Marketing, Digital Payments & Financial Services, Tim Hortons
2022 - 2024
~2 yrs
Senior Director, Digital Guest Experience, Loyalty & Marketing, Tim Hortons, Us
2021 - 2022
~1 yr
Interim Director, Loyalty & Customer Engagement Marketing
Expanded scope to include entire portfolio of Loyalty & Digital Customer Engagement Marketing for Starbucks digital customers and Starbucks Rewards loyalty program including acquisition & lifecycle engagement, gamification & content, offers & promotions, personalization and program innovation. Led a team of 20 and over $7B P&L.
2020 - 2020
Group Manager, Acquisition And Lifecycle Marketing
Led end-to-end lifecycle marketing strategy for Starbucks digital customers and Starbucks Rewards loyalty program, inclusive of new member acquisition & retention, management of $6B loyalty program P&L, and new program launch GTM strategy and execution. During tenure, revamped acquisition strategy including managing +$24M media budget, built new lifecycle.
2019 - 2020
~1 yr
Senior Manager, Gamification & Content Marketing
Owned marketing strategy for gamified experiences and content marketing within Starbucks digital owned properties (email, app, web). Built team from the ground up to lead the expansion of the Starbucks game portfolio. Developed a personalization strategy for member games and customer sweepstakes and collaborated with creative studio, external agencies and.
2017 - 2019
~2 yrs
Senior Manager, Starbucks Rewards, Personalized Marketing
Partnered with technology team in joint-venture to integrate personalized offers and marketing promotions for Starbucks Rewards members into the Starbucks app. Responsible for offer marketing strategy, customer segmentation, and testing strategy to drive +$100M in incremental revenue from Starbucks Rewards loyalty members. Managed $230M P&L, successfully.
2015 - 2017
~2 yrs
Manager, Retention Marketing
Managed zulily's Retention Marketing team to drive daily sales and incremental revenue for high-growth ecommerce brand with over $1.2B in annual revenues. Led the team to plan and execute multi-channel marketing campaigns to successfully drive +60% of daily site traffic and sales demand through deployment of +10M personalized member emails. During tenure.
2013 - 2015
~2 yrs
Associate Director, Marketing And Communications
Managed and executed marketing strategy for five-program portfolio; developed marketing plans, customized campaign tactics (including events, print, email, social, web, online and search), and measured performance to ensure efforts maximized limited marketing and advertising budget.
2009 - 2013
~4 yrs
Marketing Communications Consultant
Internal Communications Strategy—assessed internal communication structure identifying major infrastructure gaps. Managed creative direction and worked with external creative agency to design new internal website. Collaborated with IT staff to develop technical requirements and launch website (including improved scheduling application system).
2009 - 2009
Marketing And Public Relations Consultant
Brand and marketing strategy, including developing and actively managing public relations and social media initiatives to build awareness of new product launched in December 2009. Collaborate with company president and product designer on marketing tactics, promotional collateral and website design. Negotiate advertising spend and editorial coverage in.
2009 - 2011
~2 yrs
Product Analyst
Specialty Product Development—assessed specialty insurance programs and competitive marketplace to identify opportunities and make recommendations for implementation of new products targeting niche markets. Led research, development, and implementation of products.
2007 - 2008
~1 yr
Sr. Business Process Analyst
Managed company-wide improvement initiatives, identified problems and defined solutions based on data findings. Advised senior consultants and management team on recommendations for process redesign and metrics programs.
2006 - 2007
~1 yr
Customer Service Administrator—Special Projects
Teamed with IT resources on agile development project to analyze and map business processes, and define business system requirements for web-based workflow application development. Collaborated with service management and training team to develop documentation for formal training in support of cross-departmental implementation.
2005 - 2006
~1 yr
Assistant Customer Service Administrator
Designed external communications and built correspondence library, directed quality program and conducted procedural training on departmental functions for customer service representatives.
2002 - 2005
~3 yrs
Team & coworkers
Colleagues at Tripadvisor
Other employees you can reach at tripadvisor.com. View company contacts for 5953 employees →
DM
Danielle Maree Langley
Colleague at Tripadvisor
Greater Boston, United States, United States
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MW
Mana Wiyasu
Colleague at Tripadvisor
Bangkok Metropolitan Area, Thailand
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BT
Blanch Taylor
Colleague at Tripadvisor
Greater Edinburgh Area, United Kingdom
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MD
Michel Dubois
Colleague at Tripadvisor
Benin, Benin
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KA
Kristen A.
Colleague at Tripadvisor
New York City Metropolitan Area, United States, United States
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SP
Sachin Patial
Colleague at Tripadvisor
Bhawan, Himachal Pradesh, India, India
View →
SK
Sandeep Kataria
Colleague at Tripadvisor
Gurgaon, Haryana, India, India
View →
CD
Chad Deangelis
Colleague at Tripadvisor
Greater Boston, United States, United States
View →
CT
Cristina Tataran
Colleague at Tripadvisor
London, England, United Kingdom, United Kingdom
View →
JC
Jean-Christophe Chouinard
Colleague at Tripadvisor
Québec, Quebec, Canada, Canada
View →
Danielle Maree Langley
Colleague at Tripadvisor
Greater Boston, United States, United States
View →
MW
Mana Wiyasu
Colleague at Tripadvisor
Bangkok Metropolitan Area, Thailand
View →
BT
Blanch Taylor
Colleague at Tripadvisor
Greater Edinburgh Area, United Kingdom
View →
MD
Michel Dubois
Colleague at Tripadvisor
Benin, Benin
View →
KA
Kristen A.
Colleague at Tripadvisor
New York City Metropolitan Area, United States, United States
View →
SP
Sachin Patial
Colleague at Tripadvisor
Bhawan, Himachal Pradesh, India, India
View →
SK
Sandeep Kataria
Colleague at Tripadvisor
Gurgaon, Haryana, India, India
View →
CD
Chad Deangelis
Colleague at Tripadvisor
Greater Boston, United States, United States
View →
CT
Cristina Tataran
Colleague at Tripadvisor
London, England, United Kingdom, United Kingdom
View →
JC
Jean-Christophe Chouinard
Colleague at Tripadvisor
Québec, Quebec, Canada, Canada
View →
3 education records
Allison Matheson education
Mba, Marketing Strategy
Vanderbilt University - Owen Graduate School Of Management
Ba, Communications
University Of Massachusetts Amherst
Education record
College Of Charleston
FAQ
Frequently asked questions about Allison Matheson
Quick answers generated from the profile data available on this page.
What company does Allison Matheson work for?
Allison Matheson works for Tripadvisor.
What is Allison Matheson's role at Tripadvisor?
Allison Matheson is listed as Director, CRM Strategy and Marketing Personalization at Tripadvisor.
What is Allison Matheson's email address?
AeroLeads has found 1 work email signal at @rbi.com for Allison Matheson at Tripadvisor.
What is Allison Matheson's phone number?
AeroLeads has found 3 phone signal(s) with area code 206, 877, 800 for Allison Matheson at Tripadvisor.
Where is Allison Matheson based?
Allison Matheson is based in Greater Boston, United States, United States while working with Tripadvisor.
What companies has Allison Matheson worked for?
Allison Matheson has worked for Tripadvisor, Macy'S, Restaurant Brands International, Starbucks, and Zulily.
Who are Allison Matheson's colleagues at Tripadvisor?
Allison Matheson's colleagues at Tripadvisor include Danielle Maree Langley, Mana Wiyasu, Blanch Taylor, Michel Dubois, and Kristen A..
How can I contact Allison Matheson?
You can use AeroLeads to view verified contact signals for Allison Matheson at Tripadvisor, including work email, phone, and LinkedIn data when available.
What schools did Allison Matheson attend?
Allison Matheson holds Mba, Marketing Strategy from Vanderbilt University - Owen Graduate School Of Management.
What skills is Allison Matheson known for?
Allison Matheson is listed with skills including Marketing Strategy, Website Development, Sem, Business Analysis, Communications Strategy, Project Management, Strategic Communications, and Strategy.
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