Allison Corson

Allison Corson Email and Phone Number

Marketing & Sales Professional
Allison Corson's Location
San Francisco Bay Area, United States, United States
About Allison Corson

Data-driven marketer with a demonstrated history of working in the e-learning industry. Skilled in growth and product marketing, account management, lead generation, copywriting, B2B/B2C marketing, strategy, and sales.

Allison Corson's Current Company Details

Marketing & Sales Professional
Allison Corson Work Experience Details
  • Coursera
    Marketing Manager
    Coursera Mar 2023 - Nov 2024
    Mountain View, Ca, Us
    -Partnered with university decision-makers to share KPIs, monitor performance data, and execute comprehensive marketing plans while proposing new initiatives and strategic projects.-Collaborated with internal teams to drive new learner acquisition via PR, SEO, product, paid ads, email marketing, and social media.-Monitored campaign performance to increase RFI submissions and down-funnel conversions.-Analyzed prospect data and behavior to identify trends and insights to inform acquisition strategies.
  • Coursera
    Marketing Associate
    Coursera Jun 2022 - Mar 2023
    Mountain View, Ca, Us
    -Composed full funnel engagement, nurturing, and retention email & SMS campaigns.-Developed and maintained an A/B framework to continuously improve campaign performance to acquire degree learners on and off-platform.-Built ad hoc lifecycle marketing campaigns based on the needs of the business as needed.-Increased new learner acquisition by 91% in Q1 2023 through collaboration with cross-functional teams.
  • Square Panda Inc.
    Marketing Coordinator
    Square Panda Inc. Sep 2021 - Jun 2022
    Sunnyvale, California, Us
    -Assisted in marketing efforts responsible for 61% of 2022 pipeline opportunities. -Analyzed and interpreted results from campaigns and shared findings with key stakeholders.-Executed (B2B & B2C) lifecycle marketing campaigns including content updates for emails & landing pages in HubSpot and coordination of website change requests.
  • Brainpop
    Account Director
    Brainpop Jun 2020 - Oct 2021
    New York, Ny, Us
    -Increased new business sales in Northwest territory by 193.9% in 2020.-Produced EdTech nurture campaigns for trialing users to generate new business.-Defined and implemented territory sales plans that strategically built a network of key clients, advocates, and extended market reach in 7 states.
  • Ixl Learning
    Educational Sales & Marketing
    Ixl Learning Jun 2019 - Feb 2020
    San Mateo (San Francisco Bay Area), Ca, Us
    -Generated new leads within strategic school districts by highlighting IXL’s features through targeted email campaigns (70,000 + outreaches). -Created and delivered outbound email campaigns to low penetration territories that resulted in over 300 educator trials and $200,000+ in new business.-Managed inbound leads, qualified prospects, and supported 14 Sales Consultants to generate new business across 22 states.
  • San Mateo-Foster City School District
    Educator
    San Mateo-Foster City School District Jul 2016 - Jun 2019
    -Enhanced district-mandated instructional content by revising lesson plans and units.-Team member on board of electing and piloting new English Language Arts curricula.
  • San Francisco Unified School District
    Student Teacher
    San Francisco Unified School District Jul 2015 - Jun 2016
    San Francisco, Ca, Us
    -Developed and taught a culturally diverse curriculum following Common Core standards.-Attended and contributed to the development of IEP, SST, and 504 plan meetings.

Allison Corson Skills

Product Marketing B2c Collaborative Problem Solving Hubspot Marketing Hub Salesforce Lightning Project Based Learning Hubspot Online Marketing Google Suite K 12 Education Software As A Service Social Media Writing B2b Software Communication Digital Marketing B2b Marketing Customer Relationship Management Strategic Planning Creative Writing E Learning B2b Marketing Strategy Professional Development Social Media Advertising Html Seo Copywriting Sales And Marketing Business To Business Marketing Editing Standards Alignment Strategic Marketing Customer Demos Campaign Management Social Media Marketing Technology Integration Email Marketing Customer Engagement Educational Technology B2c Marketing Hootsuite Marketing Strategy Copywriting Search Engine Optimization Presentations Curriculum Development

Allison Corson Education Details

  • California State University, Chico
    California State University, Chico
    Child Development
  • San Francisco State University
    San Francisco State University
    Elementary Education And Teaching
  • Montgomery College
    Montgomery College
    Elementary Education And Teaching

Frequently Asked Questions about Allison Corson

What is Allison Corson's role at the current company?

Allison Corson's current role is Marketing & Sales Professional.

What schools did Allison Corson attend?

Allison Corson attended California State University, Chico, San Francisco State University, Montgomery College.

What skills is Allison Corson known for?

Allison Corson has skills like Product Marketing, B2c, Collaborative Problem Solving, Hubspot Marketing Hub, Salesforce Lightning, Project Based Learning, Hubspot, Online Marketing, Google Suite, K 12 Education, Software As A Service, Social Media Writing.

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