Data-driven marketer with a demonstrated history of working in the e-learning industry. Skilled in growth and product marketing, account management, lead generation, copywriting, B2B/B2C marketing, strategy, and sales.
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Marketing ManagerCoursera Mar 2023 - Nov 2024Mountain View, Ca, Us-Partnered with university decision-makers to share KPIs, monitor performance data, and execute comprehensive marketing plans while proposing new initiatives and strategic projects.-Collaborated with internal teams to drive new learner acquisition via PR, SEO, product, paid ads, email marketing, and social media.-Monitored campaign performance to increase RFI submissions and down-funnel conversions.-Analyzed prospect data and behavior to identify trends and insights to inform acquisition strategies. -
Marketing AssociateCoursera Jun 2022 - Mar 2023Mountain View, Ca, Us-Composed full funnel engagement, nurturing, and retention email & SMS campaigns.-Developed and maintained an A/B framework to continuously improve campaign performance to acquire degree learners on and off-platform.-Built ad hoc lifecycle marketing campaigns based on the needs of the business as needed.-Increased new learner acquisition by 91% in Q1 2023 through collaboration with cross-functional teams. -
Marketing CoordinatorSquare Panda Inc. Sep 2021 - Jun 2022Sunnyvale, California, Us-Assisted in marketing efforts responsible for 61% of 2022 pipeline opportunities. -Analyzed and interpreted results from campaigns and shared findings with key stakeholders.-Executed (B2B & B2C) lifecycle marketing campaigns including content updates for emails & landing pages in HubSpot and coordination of website change requests. -
Account DirectorBrainpop Jun 2020 - Oct 2021New York, Ny, Us-Increased new business sales in Northwest territory by 193.9% in 2020.-Produced EdTech nurture campaigns for trialing users to generate new business.-Defined and implemented territory sales plans that strategically built a network of key clients, advocates, and extended market reach in 7 states. -
Educational Sales & MarketingIxl Learning Jun 2019 - Feb 2020San Mateo (San Francisco Bay Area), Ca, Us-Generated new leads within strategic school districts by highlighting IXL’s features through targeted email campaigns (70,000 + outreaches). -Created and delivered outbound email campaigns to low penetration territories that resulted in over 300 educator trials and $200,000+ in new business.-Managed inbound leads, qualified prospects, and supported 14 Sales Consultants to generate new business across 22 states. -
EducatorSan Mateo-Foster City School District Jul 2016 - Jun 2019-Enhanced district-mandated instructional content by revising lesson plans and units.-Team member on board of electing and piloting new English Language Arts curricula. -
Student TeacherSan Francisco Unified School District Jul 2015 - Jun 2016San Francisco, Ca, Us-Developed and taught a culturally diverse curriculum following Common Core standards.-Attended and contributed to the development of IEP, SST, and 504 plan meetings.
Allison Corson Skills
Allison Corson Education Details
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California State University, ChicoChild Development -
San Francisco State UniversityElementary Education And Teaching -
Montgomery CollegeElementary Education And Teaching
Frequently Asked Questions about Allison Corson
What is Allison Corson's role at the current company?
Allison Corson's current role is Marketing & Sales Professional.
What schools did Allison Corson attend?
Allison Corson attended California State University, Chico, San Francisco State University, Montgomery College.
What skills is Allison Corson known for?
Allison Corson has skills like Product Marketing, B2c, Collaborative Problem Solving, Hubspot Marketing Hub, Salesforce Lightning, Project Based Learning, Hubspot, Online Marketing, Google Suite, K 12 Education, Software As A Service, Social Media Writing.
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