Allison Mcnulty Email & Phone Number

Houston, TX, US

Bedford, MA, US

Bedford, MA, US

Develop and direct all co-branded marketing activities with channel partners such as Emerson, Microsoft, PinnacleART, etc. promoting the Asset Performance Management software suite. Responsibilities include new relationship development, engagement planning including aligning the business partnership sales objectives and rules of engagement. Design and.

Bedford, MA, US

• Agile global marketing manager for 16 software products related to supply chain, machine learning, and manufacturing execution systems for process industries.
• Creator of a successful global program entitled Technology and Innovation Forum; engage with clients to share latest software enhancements and product vision. Authored and delivered presentations and demonstrations to.
• Coordinate and deliver content for global marketing events such as the annual Global Conference, Technology Forums and Executive Briefings.
• Conduct press and analyst interviews with organizations like Downstream Today, Hydrocarbon Processing, ARC Advisory Group, and Gartner to highlight product launches, solution capabilities and customer successes.
• Formulate the global marketing strategy, across each stage of the buyer’s journey, leveraging digital marketing campaigns, account based marketing programs, corporate website, social media, SEO, and customer.
• Serve as spokesperson across the globe at media and conference events. Author content related to process industries for media pitches, user conferences, and external industry conferences.

Houston, TX, US

• Marketing director for three product lines including go-to-market strategy in North America, Europe, and Latin America.
• Selected Public Relations provider from numerous agencies and managed the ongoing activities.
• Developed highly successful content and pitch strategy for placements.
• Managed team of five, including Salesforce and Eloqua Administrator and Marketing Managers for each product.
• Authored marketing plan leveraging AR/PR, digital, and lead generation campaigns. Drove the content development for the annual user conference. Oversaw logistics, venue, menu and other details. Authored and executed.
• Implemented lead scoring system for marketing database.

Brentwood, TN, US

• Executed marketing, lead generation campaigns and relationship management for the Education, Training, Membership, and Conferences the Talent Management Community.
• Managed digital activities and event underwriting for key customers and ensured high yield visibility and lead generation.
• Key Account Manager for high-profile clients that included IBM, Oracle and Taleo.
• Drove thought leadership positioning for software and service firms related to talent acquisition and retention.
• Authored strategy to enable each customer to achieve their lead generation and business goals.
• Served as marketing manager for the talent community for key accounts listed above.

• Senior marketing professional that created, developed and executed marketing strategy for thought leadership and business development for energy trading and exchange software and services.
• Managed team of four including Graphic Designer, Marketing Specialists, and Event Coordinator.
• Authored strategic plan for Houston business division and gained alignment of key stakeholders in Houston and in the Wayne, PA headquarters.

Santa Clara, California, US

• Formerly Grant Thornton LLP.
• Provided full-service marketing support and change management for the consulting (software implementation) division of Grant Thornton prior to and during the sale to Hitachi.
• Directed agency during subsequent corporate rebrand and repositioning of the company.
• Positioned key business consultants within the company with press and analysts.
• Served as channel partner marketing contact for ERP vendors including Oracle and SAP and for supply chain vendor I2 Technologies.
• Developed cobranded marketing campaigns and events with partners such as the above and attended all User Conferences.

Ba, Journalism

Bachelor Of Arts (B.A.), Journalism And Marketing