Allison M Kerns Email & Phone Number

Ottawa, Ontario, Canada

- Lead CIC’s first fully digital membership renewal campaign and generated over $140,000 in membership revenue over two months. I developed the overall messaging and work breakdown for the campaign, wrote content for emails, website, and banner advertisements, collaborated with the Community Engagement Coordinator on social media content, with the Manager, Creative Services on the final designs, and monitored the campaign’s impact and success.- Increased inclusion and support of equity seeking members, and their pride in the organization, by conducting research and writing for two solidarity statements and CIC’s land acknowledgement statement.- Leading transition to CASL and GDPR compliance, including developing new procedures and working with legal counsel to finalize the procedures, creating the project work breakdown structure, communicating needs to upper management and stakeholders, training staff on CASL and GDPR compliance, and acting as Data Protection Officer.- Edited and laid out the CIC biweekly newsletter, using both Constant Contact and Mail Chimp, maintaining readership and quality, with both open and click rates double of industry standard.Coordinated transitioning the CIC website from Drupal to Wordpress, working closely with the Manager, - - Creative services, and contracted web development team. This included reviewing content, managing web updated during the transition, developing an internal user manual for the new website, and training staff. - Trained new staff on communication processes, and communications and content writing best practice, resulting in a more cohesive brand voice and improved member communications overall.- Directed the transition to using project management software company wide, including setting up a structure for projects, providing two in depth training on project management basics and the project management software, and continuous training and project management mentoring for new and junior staff members.

Boulder, Co

- Increased annual GeoCorps evaluation responses by 50% by moving the evaluation process online and creating a more targeted evaluation. GSA partners used our evaluation as an example of best practice.- Increased the efficiency of GeoCorps program recruiting by 25% by developing a proactive recruiting plan to address projects in remote locations, projects requiring unique skill sets, and the overall diversity of the GeoCorps applicant pool.- Built greater transparency into the GeoCorps program by authoring and publishing the GeoCorps Annual Report for four consecutive years, and designing a report template to ensure the report continues into the future.- Increased use of the GeoCorps program handbooks by 25% and improved communication between GSA staff and program participants and mentors through re-evaluation of program communication strategies, diversifying our communication methods, and overhauling the mentor and participant handbooks.- Resolved participant and mentor conflicts and complaints with compassion, resulting in over 95% participant and mentor satisfaction with the GeoCorps program.- Fostered a partnership with the Department of Interior Federal Credit Union, producing new member benefits and doubling the Geological Society of America’s membership affinity relationships.- Increased efficiency of record keeping and accuracy of program records by 10% through researching, designing, and building a relational database for the GeoCorps program.

Bismark, Nd

Bristol, United Kingdom

Bath, United Kingdom

Salisbury, United Kingdom

Bristol, United Kingdom

Toronto, Canada

Toronto, Canada

Master Of Arts - Ma, Landscape Archaeology, Graduated With Merit

Activities and Societies: University of Bristol Student Union Archaeology and Anthropology Society

Bachelor Of Arts - Ba, Anthropology And Professional Writing, Honors Double Major