Allison Daigle Email & Phone Number

High Point, NC, US

Phoenix, Arizona, US

Mclean, VA, US

Mclean, VA, US

• Project manager of the website redesign to ensure all content is up-to-date, design is modern, and content is SEO optimized.
• Full ownership of organic social media content development, posting, monitoring and analytic reporting to senior management.
• Create timely sales collateral and web-based content for the business development teamto use in each stage of the buyers journey.

Mclean, VA, US

• Solely responsible for all logistical requests along with traditional and digital marketing assetsfor all corporate sponsored and attended events.
• Live and virtual events generated 33% of all marketing sourced wins in 2022.
• Main point of contact for all staff members, including c-suite, who are attending eventsand troubleshoot as needed.
• Responsible for creating opportunities and assigning leads to appropriate team memberafter the event has concluded.

Rockville, Maryland, US

• In February of 2021, Management Solutions Plus acquired the day-to-day operations of the American Association of Cosmetology Schools (AACS). Since merging, I have had the opportunity to expand on my professional.
• Create, plan, execute, and monitor cross channel marketing plans for multiple trade associations.
• Work in conjunction with meetings teams to proofread all copy related to events and support for in-person and virtual conventions.

Rockville, Maryland, US

• Continuing duties for AACS under Management Solution Plus
• Daily communication to 500 members across the nation via Mailchimp and over 2,000 followers on Facebook
• Build engaging pages and posts on Wordpress that increased viewership by 30%
• Assisted in transforming all scheduled in-person conferences to a virtual setting while still generating profit.
• Works closely with Government Relations Committee and Event Planning Committee to ensure all proper communication is going out to membership and the public.

Boca Raton, Florida, US

• Use LinkedIn Sales Navigator to generate potential leads for sales pipeline
• Assists in all aspects of planning monthly Podcasts and Webinars including: writing and designing promotional emails sent out via Hubspot, managing small production team, run-throughs with presenters to ensure all.
• Planned year-long content calendar that encompassed all aspects of digital marketing – blogs, email, relevant social media holidays, graphics for social media
• Managed team of designers and web developers to ensure any SEO errors were fixed in a timely manner

• Maintain a consistent and proactive social media presence on a weekly basis
• Monitor reach and impressions every week to maintain a growth of 5% per post
• Responsible for each step in post development including: taking photographs, editingphotographic content, writing content, and revising copywrite
• Responsible for the creation of seasonal cocktail and beer menu, along with weekly specials
• Training all staff on various aspects of wine, beer and spirits to drive higher bar sales
• Ordering all wine, beer and spirits while maintaining an average of 20% cost of goods sold

Calabasas Hills, CA, US

• Incorporate press releases into hard news articles on current music events across the nation
• Responsible for creating and publishing at least two original stories per week
• Promote and represent the brand on all social media sites to increase viewers

• Assistant to the Buffalo area marketing director
• Aided in writing and proofreading advertisements for broadcasting
• Promoted events sponsored by station on various forms of social media
• Attended and set up remote broadcasts at clients businesses and special events in WNY