Allison Barnes Email & Phone Number

Denver, Co, Us

New York, Ny, Us

• Built the Marketing Measurement practice, driving strategic vision for capability growth and ensuring best-in-class marketing analytics for Real Chemistry clients. Achieved 2X practice growth year over year since offering inception in 2018.• Leads an integrated team of marketing analysts and SMEs who bring strategic data and technology approaches to evaluate marketing campaign impact and drive strategic decisions.• Work cross-functionally across Client, Strategy and Media teams to define measurement requirements and create custom measurement approaches to capture the customer journey and demonstrate ROI

Atlanta, Ga, Us

Lead the Global Coca-Cola digital analytics team; responsible for the creation and implementation of a global measurement standards and processes for digital campaigns across the entire portfolio of brands. Partnered across brand, media and market research teams to develop integrated measurement solutions for evaluating offline impact across brand affinity and sales for numerous brand launches and global campaigns, including FIFA and Olympics.-Created and maintained key performance indicators for digital reporting and marketing activity assessment-Defined requirements for new technologies in an agile environment-Applied sound business judgment, strategic and analytical capabilities, including use of data to drive strategy and business action.-Innovated new approaches for social analytics - specializing in audience identification and ethnography-Execute analysis informing market research and campaign planning, identifying successful content and optimizing media strategy-Fostered relations across 200+ markets to ensure participation and collaboration in global analytics work, as well as adoption of global metric standards and measurement frameworks-Created documentation, training and communications for new initiatives, analytics outcomes and best practices related to digital analytics-Ensured best in class technological capabilities for the global marketing organization by managing third party relationships, leading global pilots and evaluating new trends, technologies and capabilities-Utilized Netbase, Sysomos, Clarabridge, Expion, Sprinklr, Unmetric, SimplyMeasured, OdinText, Facebook Insights, Facebook Ads, Twitter Analytics, Twitter Ads, Google Analytics, Python, Tableau, Gephi for data collection and analysis

- Project manager and lead analyst on social media optimization reporting, digital influencer identification and online landscape conversation analysis for top consumer and healthcare brands. Reporting directly informed brand-level social strategy.-Function in a client facing role by working with clients to achieve social media needs. Present social media report findings directly to clients and internal teams.-Manage team of interns on daily tasks and successfully manage support resources across social media teams. -Mentor and train Associate-level employees to improve communications across team members and other offices.-Develop new analytics methods surrounding influencer networking analysis-Contribute to thought leadership surrounding in house analyst tool development

• Embedded at Coca-Cola’s North American HQ as lead social media analyst and subject matter expert. Worked under Coca-Cola’s Global Social Analytics Lead and alongside the Global Social Connections team within “The Hub” to build global social listening and analysis capabilities.• Served as a primary liaison between the client, business users, and agency in order to communicate and document use cases, development needs, and project goals.• Evaluated existing system materials to create standardized resources including training materials, use cases and social listening queries to meet a full range of Coca-Cola’s global market and brand needs.• Worked directly with Coca-Cola’s function, market and brand teams to provide ad hoc and systematized social reporting. Including digital analysis of primary threats to the Coca-Cola brand, influencer identification and strategy and live listening sessions surrounding key sponsorship events for real time marketing opportunity identification.

-Function in a client facing role by working with clients to achieve social media needs. Present social media report findings directly to clients and internal teams.-Manage team of interns on daily tasks and successfully manage support resources across social media teams. -Mentor and train Associate-level employees to improve communications across team members and other offices.-Develop new analytics methods surrounding influencer networking analysis-Contribute to thought leadership surrounding in house analyst tool development-Perform original research and analytics for Fortune 500 and industry leading Healthcare and consumer clients-Research and develop both stand alone and collaborative pitch materials for new business development and growth-Employ Radian6, Sysomos, Compete, Cision, Google Analytics, Sprinklr and in-house analytics tools to pull and analyze communications data for report development-Conduct influencer analysis reports that identify key influencers in specific markets for client engagement opportunities.-Monitor social conversation surrounding healthcare conferences (both domestic and international) and provide real time and post conference summary reports-Lead social recap reports that measure the success and growth of client-owned social properties

Austin, Tx, Us

Providing administrative support to the Olympic Sports complex of University of Texas athletics. Communicating and working with coaches to complete projects ranging from mailouts, email initiatives, recruitment efforts, events and more.Acting as a liason between business, travel and the Olympic Sports office.Use FileMakerPro and Microsoft Office to supplement and complete office projects

Perform analytics on various healthcare, technology and consumer clients

New York, Ny, Us

o Manage digital media monitoring on a daily basis and international scope with Radian6o Assist on brainstorm meetings for a variety of clientso Help develop RFP’s for new business including healthcare and consumer goodso Conduct research using tools such as Radian6, Trackr and Google Analyticso Compile media lists using Cision

Austin, Tx, Us

Wrote company communication materials, including press releases and media kits.Assisted with events including planning, promotion and on site.Complied media lists and contacted reporters and bloggers to gain coverage of company events and accomplishments.

Austin, Tx, Us

Wrote a variety of press releases and blog posts Assisted in research for market competitorsCreated a database of possible blogs as recipients for future social media efforts

Austin, Texas, Us

Wrote weekly press releases regarding college football's hottest gamesWrote blog posts on industry topicsAssited in marketing research projectCompleted analysis of company performanceHelped with onsite eventsHelped conceptualize and create contests for multiple college fansites

Bachelor Of Science (B.S.), Public Relations

Data Science

Spanish