Allison Hayes Email & Phone Number

Delaware, United States

Newark, Delaware, United States

Newark, Delaware

Held manager level role in the Communications Department of student lending company working to ensure that the organization's desired messages for external and internal communications were conveyed in writing by creating text, editing text created by others, and providing guidelines for and quality control of all writing.Ensured that all writing was readable and appropriate for targeted audience/event, in alignment with the piece's message, consistent across channels, and reflected company values. Coordinated on operational communications (loan applications, consumer materials, correspondence, scripts, FAQs); ad hoc customer service communications; external communication such as proposals, investor communication, and communication with schools. Managed and executed the public relations function, including writing and placement of media releases and tracking news related to the company.

Held senior role in the Corporate Communications department, supporting all areas of the company in internal and external communications. Oversaw all broker communications including quarterly newsletter, periodic fax bulletins and direct mail pieces. Represented Corporate Communications Department on company-wide new product teams, developing communication plans and materials such as brochures, member letters and account notification. Strategized with outside advertising agency on brand and product advertising, often rewriting copy. Developed concepts for enrollment campaigns. Created successful "Picture Yourself in Blue" theme for State of Delaware reenrollment. Theme was continued into brand advertising. Prepared all Medicare-related communications.Developed communications to support Marketing Department, such as PowerPoint presentations, brochures and talking points. Produced an annual report summarizing the company's charitable efforts.Prepared associate communications, including newsletter articles and all-associate emails.Coordinated sponsorships, such as Ks for Kids, a charitable partnership with the Wilmington Blue Rocks.

Supported agency with written communications and marketing that included writing the company's quarterly newsletter. Maintained relationships with member agencies. Planned events and fundraisers. Edited documents for each department in the company.

Provided clients with marketing communications support, including copywriting, editing, and public relations. Conducted qualitative research including designing and conducting environmental/situation analyses, assisting in research design, conducting in-depth interviews, and analyzing research results.

Conducted media relations campaigns for large national and international law firms. Placed over 150 stories for clients in such publications as Smart Money, The Washington Post, The Legal Times, The Los Angeles Times, and on wire services such as the Associated Press and Reuters, as well as in many trade and specialty publications. Organized roundtable features in publications, prepared client reports, and kept in daily contact with clients.

Master Of Arts; Graduate School Of Arts, Communications; Public Relations; And Humanities

Teaching Assistant, Oral Communications: Principles and Practices

Bachelor Of Arts - Ba, Journalism

Bachelor Of Arts; School Of Arts And Sciences, English/Journalism; English