Allison Wallace Email & Phone Number

Austin, Texas, Us

Westminster, Co, Us

- Increased ARR 238% YoY and acquired 52K new subscribers by repackaging and launching a new subscription offering- Increased MAUs 3.53X YoY by developing in-app messaging campaigns and optimizing Apple App Store product pages to increase app discovery and conversions- Brought SketchUp for iPad to market on the Apple App Store and broke into the top 10 apps in the Graphics & Design category within the first three months- Collaborated with Product, Engineering, and Marketing teams to run in-app experiments that drive users toward meaningful product milestones- Orchestrated all go-to-market activities for my product line – from customer research and positioning to campaign strategy and sales enablement- Synthesized qualitative and quantitative customer research into actionable insights for Product, Sales, Customer Success, and Marketing teams- Built foundational frameworks for the Product Marketing team, including a launch template that standardizes release activities and a positioning brief- Led demos during trade shows and press events, developing scripts and materials to support value propositions

Westminster, Co, Us

- Supported SketchUp's transition to SaaS by executing a full go-to-market strategy — from developing positioning to executing tactics across email, web, and digital advertising channels- Built SketchUp’s first lead lifecycle program and increased pipeline by $1.9M+ YoY- Managed a 7-figure digital advertising program that influenced 25% of new e-commerce subscription seats annually- Developed campaigns across email, chat, and digital advertising to capture, nurture, and retain customers- Worked with Product, Sales, and Market Research teams to optimize lead-scoring programs to ensure high-quality leads were delivered to global sales teams- Led monthly workshops with global sales teams to share enablement resources and gathered feedback on marketing campaigns and sales processes- Partnered with sales leaders to implement an SDR function, including crafting playbooks, developing lead scoring and routing processes, and creating and measuring KPIs

Westminster, Co, Us

- Oversaw SEO, paid media, and marketing automation agencies- Managed an enterprise Marketo instance, executing all outbound and operational campaigns- Developed a global multi-touch trial nurture campaign with over 100 unique emails- Wrote copy for SEM, display, and social advertising campaigns- Managed a monthly newsletter that engaged 2M active subscribers

Oakland, California, Us

- Managed national content calendar, coordinating lines of business and regional offices to generate content that targeted customers throughout their buying journeys- Led omnichannel marketing initiatives for the recruitment team- Supported in-person events by creating sales collateral, organizing promotional materials, and managing trade show logistics- Managed intranet with marketing resources and training for 23 regional teams

Walnut Creek, California, Us

- Managed communication projects related to development, including the annual report, blog content, and stewardship collateral- Wrote thought-leadership pieces, grants, and award proposals- Developed donor email campaigns and quarterly newsletters

Education record

Bachelor Of Arts (B.A.), American Studies (American Culture)

Spanish Grammar, History, And Political Science