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I'm a SaaS marketer with a background in product marketing, growth, and marketing operations. I lean on these skillsets daily:🔎 Meticulousness. I comb over details rigorously but know how to zoom out and keep the big picture in context. 🏃♀️ Bias toward action. I'm not afraid to deconstruct a problem, set OKRs, and drive a plan to achieve them. 💬 Crisp communication. I can wade through technical jargon and extract cogent value propositions that resonate with customers. 🎯 Ruthless prioritization. I've been a solo product marketer and growth lead. I'm constantly evaluating my activities against an importance/effort matrix, ensuring my projects drive business impact.Specialties: Go-to-Market Strategy | Positioning & Messaging | Launch Planning | Product Led Growth | Sales Enablement | Marketo | Copywriting | Digital Advertising | Marketing & Sales Operations | Demand Generation
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Senior Marketing ManagerUpcodes Sep 2023 - PresentAustin, Texas, Us -
Product Marketing ManagerSketchup Oct 2021 - Aug 2023Westminster, Co, Us- Increased ARR 238% YoY and acquired 52K new subscribers by repackaging and launching a new subscription offering- Increased MAUs 3.53X YoY by developing in-app messaging campaigns and optimizing Apple App Store product pages to increase app discovery and conversions- Brought SketchUp for iPad to market on the Apple App Store and broke into the top 10 apps in the Graphics & Design category within the first three months- Collaborated with Product, Engineering, and Marketing teams to run in-app experiments that drive users toward meaningful product milestones- Orchestrated all go-to-market activities for my product line – from customer research and positioning to campaign strategy and sales enablement- Synthesized qualitative and quantitative customer research into actionable insights for Product, Sales, Customer Success, and Marketing teams- Built foundational frameworks for the Product Marketing team, including a launch template that standardizes release activities and a positioning brief- Led demos during trade shows and press events, developing scripts and materials to support value propositions -
Demand Generation ManagerSketchup Jan 2020 - Sep 2021Westminster, Co, Us- Supported SketchUp's transition to SaaS by executing a full go-to-market strategy — from developing positioning to executing tactics across email, web, and digital advertising channels- Built SketchUp’s first lead lifecycle program and increased pipeline by $1.9M+ YoY- Managed a 7-figure digital advertising program that influenced 25% of new e-commerce subscription seats annually- Developed campaigns across email, chat, and digital advertising to capture, nurture, and retain customers- Worked with Product, Sales, and Market Research teams to optimize lead-scoring programs to ensure high-quality leads were delivered to global sales teams- Led monthly workshops with global sales teams to share enablement resources and gathered feedback on marketing campaigns and sales processes- Partnered with sales leaders to implement an SDR function, including crafting playbooks, developing lead scoring and routing processes, and creating and measuring KPIs
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Marketing SpecialistSketchup Mar 2018 - Dec 2019Westminster, Co, Us- Oversaw SEO, paid media, and marketing automation agencies- Managed an enterprise Marketo instance, executing all outbound and operational campaigns- Developed a global multi-touch trial nurture campaign with over 100 unique emails- Wrote copy for SEM, display, and social advertising campaigns- Managed a monthly newsletter that engaged 2M active subscribers
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Marketing SpecialistPlayworks Sep 2016 - Feb 2018Oakland, California, Us- Managed national content calendar, coordinating lines of business and regional offices to generate content that targeted customers throughout their buying journeys- Led omnichannel marketing initiatives for the recruitment team- Supported in-person events by creating sales collateral, organizing promotional materials, and managing trade show logistics- Managed intranet with marketing resources and training for 23 regional teams -
Development & Communications CoordinatorCollegespring Jul 2015 - Aug 2016Walnut Creek, California, Us- Managed communication projects related to development, including the annual report, blog content, and stewardship collateral- Wrote thought-leadership pieces, grants, and award proposals- Developed donor email campaigns and quarterly newsletters
Allison Wallace Skills
Allison Wallace Education Details
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Product Marketing Alliance -
University Of California, BerkeleyAmerican Studies (American Culture)
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Universidad De CórdobaAnd Political Science
Frequently Asked Questions about Allison Wallace
What company does Allison Wallace work for?
Allison Wallace works for Upcodes
What is Allison Wallace's role at the current company?
Allison Wallace's current role is Senior Marketing Manager @ UpCodes.
What is Allison Wallace's email address?
Allison Wallace's email address is aw****@****ing.org
What is Allison Wallace's direct phone number?
Allison Wallace's direct phone number is +130324*****
What schools did Allison Wallace attend?
Allison Wallace attended Product Marketing Alliance, University Of California, Berkeley, Universidad De Córdoba.
What are some of Allison Wallace's interests?
Allison Wallace has interest in Skiing, Backpacking, Baking, Healthcare, Higher Education Access, Poverty Alleviation, Incarceration Reform.
What skills is Allison Wallace known for?
Allison Wallace has skills like Social Media, Grant Writing, Nonprofits, Blogging, Article Writing, Strategic Communications, Microsoft Office, Archival Research, Public Speaking, Fundraising, Event Planning, Analytic Writing.
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