Allison (Kendro) Ocanto Email & Phone Number

Ocean City, Nj, Us

Philadelphia, Pennsylvania, United States

Clients: Humana, Inspira, WSFS, GIANT Foods, TruGreen, MJHS Health System, Ursinus CollegeLead a team of strategists to uncover consumer insights for multi-funnel brand strategies that drive behavior change through award-winning creative campaigns. Adweek US Small Agency of the Year Finalist 2023

El Transito, Nicaragua

Co-founded a cross-cultural, experiential travel company with a vision of providing economic opportunity in the under-developed community of El Transito, Nicaragua.Experienced a five-fold increase in revenue in just five years, survived political turmoil that led to an 80% decline in sales, trained & empowered local staff to self-manage, survived the pandemic, and is still operating today.

Ocean City, Nj

Handled all marketing initiatives, including web development, for a roster of 15 small to mid-sized business clients.

Managua, Nicaragua

Clients: Grupo Unicomer, Deli Pollo S.A, REPSALed local and global brand strategies while developing the planning discipline to grow agency revenue.

Created brand identities for clients prior to acquisition, while additionally handling all marketing activities from planning to execution.

Greater New York City Area

Clients: Amazon, GSK, Purina, Sleep NumberHired as lead strategist for national and global brand PR opportunities.

Created a worldwide ethnography to identify shifts in consumer behavior regarding category opportunities.

Greater New York City Area

Clients: Splenda, Lowe's Home Improvement, Special Olympics, FedEx, Starbucks, Pepsi Portfolio (Mountain Dew, AMP Energy)- Co-developed Lowe's Home Improvement rebranding strategy in the wake of a changing economy (“Never Stop Improving” campaign).- Repositioned Lowe’s proprietary brand, Kobalt, to grow sales by attracting a larger audience though a new strategic direction.

Greater New York City Area

Client: eBay, Campbell’s Soup- Facilitated integrated campaigns from concept to market, including eBay IT Campaign 2007 EFFIE Gold Winner.- Maintained exceptional relationships to earn trust, confidence, and respect with both internal and external teams.

Conducted qualitative and quantitative research to design brand logo and marketing materials.

Notably created trend, competitive, and category analysis reports that led to the company’s XY unit that specializes in women’s marketing.

High School Diploma

Activities and Societies: Varsity Letters in Soccer (Captain), Basketball (Captain), Lacrosse, and Softball

Bs, Marketing

Activities and Societies: 4 year Division 1 Soccer Scholarship, Nationally Ranked Surfer Graduated with honors - Dean's List