Allison Orr, Mba, Mna Email & Phone Number

Wheaton, Illinois, United States

Oak Brook, Illinois

Leads marketing and communications for Drury Lane Theatre, Drury Lane Events, and Lucille Restaurant.• Create all marketing plans, materials, copy, and creative assets, driving over $10 million in sales annually• Compose internal and external communications, supporting 600+ employees and educating guests about Drury Lane• Achieved 99% subscriber retention between 2019/2020 and 2020/2021 seasons using a data-informed approach• Report to President and CFO daily, providing department updates and making appropriate recommendations• Developed a new subscription sales strategy, increasing sales by over 15% in a one-year period• Manage $1.5 million marketing budget, building campaigns to achieve the greatest possible ROI• Plan and lead the organization’s member reception event, welcoming over 17,000 individuals• Welcome over 5,000 individuals, groups, and members into the facility on a weekly basis for a variety of live events• Collaborate and communicate with various departments to set and meet annual goals and to measure KPIs• Plan and execute strategic sales and marketing efforts for 500+ events annually• Hire, supervise, and inspire high-performing team members to ensure individual and overall team growth• Oversee the organization's organic and paid social media campaigns across Facebook, Instagram, and LinkedIn• Redesigned and optimized two of the company’s websites for ease of use• Establish public relations strategy and collaborate with public relations firm on execution• Inspire over 600 employees through meaningful internal events, communications, and programsCharged with managing two additional sales departments to improve department cultures and develop new policies, procedures, and strategy to grow each department and ensure success. Policies and procedures developed include: sales, hiring, training, motivation, customer service, and more.

Arlington Heights, Il

Hey Nonny presents the best in local and touring talent in ticketed concerts Tuesday through Sunday.• Built systems, processes, and procedures to grow and scale the company.• Developed all marketing and promotional strategies for both the music venue and the adjacent restaurant• Worked with web development firm to build proprietary ticketing software that serves the Hey Nonny’s unique needs• Oversaw all day-to-day operations including sales, production vendors, front of house, ticket sales, customer service, venue set-up, artist relations, guest check-in, budgeting, technical requirements, financial settlements, and more• Managed all private events in the venue from booking and client relations through the event’s conclusion• Ran all social media accounts; increased Facebook following by 878% in 7 months through a strategic combination of organic and paid campaigns• Designed imagery using Creative Cloud software and wrote original copy for eblasts, press releases, social media, etc.• Hired and supervised team of 17+ including Operations Coordinator, Technical Coordinator, and support staff• Collaborated with external PR firm to secure over 418 million media impressions in five months through a variety of placements including three in-studio appearances on WGN TV• Created digital and print marketing collateral using Creative Cloud software• Bridged the gap between the venue and the restaurant to ensure an outstanding customer experience• Managed all elements of HeyNonny.com and built website show pages weekly when new shows are announced• Oversaw Nonny Club, a membership program that allows members weekly presale codes, special events, and Hey Nonny merchandise

Arlington Heights, Il

The Metropolis Performing Arts Centre Board of Directors is an Operating and Governing Board; duties while on the Board include:• Served on the Marketing, Event Planning, Development, and Artistic Committees• Researched industry technology to improve organizational efficiency and effectiveness, including overseeing the research and implementation of a new ticketing and CRM system• Interfaced with village staff and elected officials, advocating for local support and exposure for the organization• Composed a major gift proposal yielding the largest gift in Metropolis' history and funding the Whisler Family Lobby• Sought growth opportunities including sponsorships, new donors, strategic partnerships, etc.• Presented operating and capital budgets at Village Board of Trustees meetings multiple times per year• Spearheaded organizational strategic planning• Developed organizational policies and procedures; revisit and update the employee handbook annually• Identified opportunities to improve organizational culture, including an annual Employee Appreciation Day

Greater Chicago Area

Managed 15+ Broadway series markets and teams across the country, bridging the gap between marketing, operations, and programming. Collaborated with teams nationwide to bring entertainment to audiences across the country.• Remotely managed 15+ Broadway series across the country, overseeing operations, programming, and marketing• Collaborated with each venue’s executive leadership team to ensure a successful season, and troubleshoot as needed• Spearheaded season planning, sales techniques, day of show operations, financial settlements, and more• Traveled nationwide to each venue, building meaningful relationships with venue staff, local sponsors, and vendors• Analyzed single ticket and subscription sales, overall trends, and expenses, and identify areas for improvement• Built master planning documents and communicated details to personnel and stakeholders nationwide• Learned various ticketing systems; reviewed all ticket builds and sales reports for accuracy prior to on-sale dates• Maintained strong industry relationships by attending networking conferences and industry events• Counseled on new and creative sales tactics, industry trends, and potential improvements• Balanced the profitability of partner venues with that of the company, ensuring Jam’s profitability while maintaining positive working relationships

Highland Park, Il

• Coordinated show details with agents and artist management• Scheduled artist transportation, dressing rooms, meals/catering, etc.• Worked alongside Artistic Producer to oversee artist advance and day-of show• Ensured Technical Director has appropriate performance details and contacts• Scheduled rehearsal times and locations for artists• Represented Ravinia Festival to artists and artists' management• Acted as liaison between Ravinia and the Chicago Symphony Orchestra during their tenure• Prepared backstage, practice rooms, and rehearsal spaces for artists• Contributed to parking schedule• Created intern schedule, oversee and supervise interns, and complete intern payroll• Contributed to overall production schedule

• Stage Manager• Assistant Stage Manager• Spot light operator• Run crew• Crew chief• Wardrobe assistant• Child coach• Artist hospitality• Intern to Executive Director• Production Apprentice

• Mentored a freshman student who is part of the Bridge program, a high school to college life transitional program, at Columbia College Chicago• Communicated and met with mentee throughout semester• Upon culmination, provide feedback and potential improvements to programThis one-semester program is a pilot of an initiative by AEMM department of Columbia College Chicago.

• Assisted Managing Director in contracting artists and designers• Attended all-staff, administrative, and other meetings• Imported expenses and revenues to MIP Sage Accounting software• Used Tessitura software to export revenues to MIP, as well as research patrons and import house ticket orders• Assisted Finance Associate with Accounts Payable and invoice tracking• Assisted Company Manager with transportation and lodging of artists and staff• Assisted Office Manager as needed• Assisted in tracking, managing, and reconciling employee H.R. benefits• Hired and coordinated volunteers, and run volunteer program

• Tracked monthly utility expenses for all Broadway In Chicago owned venues using detail-oriented data entry skills• Coordinated with a variety of vendors to contract maintenance services for the various venues• Aided Accounts Payable with invoice coding• Faxed performance calendars to local businesses to notify them of theater activity• Secured city permits for theater activity• Monitored security systems and track invalid access issues for all facilities• Created, distributed, and filed front of house reports, stage door reports, and public theater tour reports• Delivered interdepartmental communications to all five venues• Executed safety walks for all five venues• Performed basic office maintenance duties

• Created and distributed rehearsal and performance reports• Acted as stage manager• Assist audience members

Just South of Broadway is a completely student-run theater company. All members of each production (cast, designers, directors, musicians, etc.) are students.• Produced and directed 3 full-scale musicals: You're a Good Man, Charlie Brown (revival), Into the Woods, Fame: the Musical• Grew the company from cast of 6 and one 1 player in a 90-seat house to 20-person cast, full orchestra, full set of designers, choreographer, and music director performing to 450-seat, sold-out houses• Spearheading marketing• Leading rehearsals and production meetings• Formulating production schedule• Hiring competent production team• Casting• Securing rehearsal and performance space• Maintaining open lines of communication for company members

• Stage Manager• House Manager• Sound Board Operator• Light Board Operator• Box Office Associate• Concessions Associate

Master Of Business Administration (M.B.A.), Human Resources Management/Personnel Administration, General

Master Of Non-Profit Administration (M.N.A)

Graduate Certificate, Nonprofit Fundraising

Graduate Certificate, Nonprofit Governance

Graduate Certificate, Organizational Development

Graduate Certificate, Nonprofit Management

B.A., Arts, Entertainment, & Media Management Concentrated In Performing Arts Management

Activities and Societies: National Society of Collegiate Scholars• Dean's List • Finished a 4-year B.A. program in 3 years