Allison Rebecca Penn

Allison Rebecca Penn Email and Phone Number

Copywriter + Content Writer @ Freelance
Boston, MA, US
Allison Rebecca Penn's Location
Boston, Massachusetts, United States, United States
Allison Rebecca Penn's Contact Details

Allison Rebecca Penn work email

Allison Rebecca Penn personal email

n/a
About Allison Rebecca Penn

As a conceptual copywriter, being good isn't just about writing a snappy headline, it's about being handed a pile of bricks turning it into a paper airplane.My experience includes writing websites/landing pages, print mail, email, paid and organic social, letters, video, blog posts, broadcast TV, radio, and even the occasional rap. I've worked for large and small clients across all kinds of industries at PR and advertising shops as well as on in-house marketing and creative teams. Put me on a big or tiny team and I'll deliver high-performing creative from strategy to implementation for whatever you need.I have experience managing and mentoring other writers, collaborating cross-functionally, serving as project leader and main point of contact, and producing high quality work clients have raved about.Portfolio: allisonrebeccapenn.comRecruiters, I love working with you! I am based in Boston and am only available for remote projects or clients whose offices are accessible via public transit. I currently have availability for smaller one-off projects (5 hrs/week).Finally, I'm a semi-LinkedIn purist and prefer to "join the professional network" of people with whom I've actually worked or those who send an invitation to connect with a reason why we should be in each other's networks. Apologies in advance if I don't accept your invitation. Once we work together or have a solid convo, we'll be LinkedIn connections in all that glory.

Allison Rebecca Penn's Current Company Details
Freelance

Freelance

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Copywriter + Content Writer
Boston, MA, US
Website:
wikipedia.org
Employees:
11353
Allison Rebecca Penn Work Experience Details
  • Freelance
    Freelance
    Boston, Ma, Us
  • Reebok
    Senior Copywriter
    Reebok Sep 2023 - Present
    Boston, Ma, Us
  • Freelance
    Copywriter // Content Writer
    Freelance Jul 2016 - Present
    Fulfill any copy-based request from email to radio, print mail to blog posts, landing pages to marketing collateral and more. Possess a deep understanding of digital ecosystems, creative copywriting, and conversion-based content across a wide variety of industries. Experienced with SEO, A/B testing, lead generation and results driven copywriting, channel best practices and pulling all-nighters to hit quick turn deadlines. Retail & Consumer Products:Melissa Shoes • Ipanema • HEYDUDE • Cartago • Sperry • Reebok • Wintersilks • Sahalie • Appleseed’s • Attn:Grace Liteboxer • Rocketbook • AuraGlowTech:Monotype • Akamai Technologies • Buildium • LogMeIn • Zipcar • Effectv • HBO Max • Rocket Software Financial:USALLIANCE • Arvest Bank • Cambridge Trust • Salem 5 Bank • FUNDopolisMiscellaneous:Blueprintgreen Career Coaching & Consulting • Combined Jewish Philanthropies • Foxrock Painting • Greater Boston & Visitors Bureau • Highmark Wholecare • 99 Restaurants • Decathlon • Northeastern University • Decathlon
  • Nozama Dance Collective
    Dancer & Choreographer
    Nozama Dance Collective May 2016 - Present
    Boston, Ma, Us
  • Rothy'S
    Senior Copywriter
    Rothy'S Jul 2022 - May 2023
    San Francisco, California, Us
    From a creation perspective, developed brand and product stories, crafted monthly storytelling moments that sit under established seasonal wrappers and wrote cohesive copy across site, organic social, blogs, packaging, podcast scripts, and email marketing. From a management perspective, oversaw the workload and approvals for other copy team members, mentored junior team members, and proofread all copy with meticulous accuracy for spelling, punctuation, and grammar. Finally, from a collaboration perspective, worked with cross-functional partners to determine copy needs across the organization, including the Growth Marketing, (acquisition and retention) Product and Merchandising, UX and Consumer Response teams.
  • Reebok
    Manager Of Copy (Aka Senior Copywriter)
    Reebok Aug 2021 - Jul 2022
    Boston, Ma, Us
  • Reebok
    Copywriter
    Reebok Aug 2019 - Aug 2021
    Boston, Ma, Us
    Wrote high-performing copy for global and US digital campaigns, experiences and product activations. Drove storytelling and led copy creation on high-profile projects like global loyalty rebrand (150+ individual assets), holiday 2020 campaign (drove $30M in US eCom demand—+32% LY and 3.31M visits during cyber week—+38% LY; produced 675 assets for 43 global and US briefs) and Reebok First Pitch, a kickstarter-like experience—but for sneakers. Collaborated with and mentored designers, internal partners and external agencies to craft clear and compelling creative.
  • Forge Worldwide
    Associate Copywriter
    Forge Worldwide Jun 2018 - Jan 2019
    Boston, Ma, Us
    Concepted and created copy for large scale out of home awareness campaigns to tiny results-driven social posts. Iterated, iterated, and iterated until the right message was born.National Fire Protection Association (NFPA) • Isenberg School of Management • Harvey Building Products • Spaulding Rehabilitation Hospital • New Hampshire Motor Speedway
  • Boathouse
    Freelance Copywriter
    Boathouse Feb 2018 - Jun 2018
    Waltham, Ma, Us
    Developed brand new identity language for Beacon Academy that actually made board members cry and made tweens call me "woke." Created an abundant amount of Facebook ads using best practices with an emphasis on compassion for medical clients. Wrote headlines that ran in the Boston Globe and on local billboards.Eversource • Beacon Academy • WBUR • Belmont Savings Bank • University Hospitals • Lahey Health • University of Massachusetts • MEFA • Horizons Summer Program
  • Havas Edge
    Copywriter
    Havas Edge May 2016 - Jan 2018
    Carlsbad, Ca, Us
    Concepted and wrote print mail and email copy for CenturyLink: 600+ individual creative deliverables, producing over 206 million pieces of mail (.41% average rate of return) and sending over 93 million individual emails with an open rate of 15% and click-through rate of 1.25%. Drove 140,000 more calls directly attributable to direct mail in 2016 than 2015.Wrote email, digital, social, script and print mail copy for other clients and pitches.CenturyLink • Casper • Plated • Boys & Girls Clubs of Boston • SunTrust Bank • Mutual of Omaha • Sono Bello • Generac
  • Small Army
    Copywriting Intern
    Small Army Jan 2016 - May 2016
    Boston, Ma, Us
    Concepted and wrote email, digital, social, radio and print copy for clients and agency as well as shaped Small Army’s “Doing It With Heart” rebrand.Blue Hills Bank • Boston Medical Center • Jewish Arts Collaborative
  • Arnold Worldwide
    Creative Intern
    Arnold Worldwide Jan 2016 - Mar 2016
    Boston, Ma, Us
    Assisted creative directors with copy and concepts from large campaigns to small social projects.Avocados From Mexico • Jack Daniel's • Ocean Spray
  • The Fantastical
    Copywriting Intern
    The Fantastical Sep 2015 - Dec 2015
    Boston, Massachusetts, Us
    Concepted, wrote copy and produced digital video for agency and client needs.
Sam Adams • Birthday Wishes • Tishman Speyer
  • Her Campus
    Content Writer For Her Campus Bu Chapter
    Her Campus Sep 2013 - Dec 2015
    Boston, Ma, Us
    Pitched and wrote a new blog post each week covering topics relevant to college women.
  • Make Happy Ltd
    Project Management And Creative Intern
    Make Happy Ltd Jul 2015 - Jul 2015
    London, England, Gb
    • Assisted with project management and the creative process• Conducted market research for clients• Developed website and social media content for the agency
  • Schneider Associates
    Marketing, Pr And Social Media Intern
    Schneider Associates May 2014 - Dec 2014
    Boston, Massachusetts, Us
    • Created content for client social media publishing calendars• Researched and wrote posts for the agency's web and social channels• Conducted client and new business research• Monitored client and agency social media community activity• Wrote pitches and press releases for clients• Composed media lists for clients• Developed integrated public relations/marketing launch plans as part of intern projects• Staff Northeastern University’s Whiteboard Innovation Challenge truck to promote program launch
  • People Making Good Pr
    Public Relations Intern
    People Making Good Pr Jan 2014 - May 2014
    Burlington, Vt, Us
    • Created media contact lists and developed media pitches for clients• Composed publishing calendars for clients' social media channels• Secured two media placements each for two clients• Researched freelance writers
  • Rhode Island Department Of Transportation
    Customer Service & Legislative Liaison Intern
    Rhode Island Department Of Transportation May 2013 - Aug 2013
    • Acted as a go-between for questions from the public for the Department of Transportation• Fielded questions from phone calls, letters, and emails and dispatch them to the corresponding divisions within the Department in order to obtain appropriate information• Responded to the public via telephone, email, or letter with the information requested

Allison Rebecca Penn Skills

Facebook Advertising Leadership Customer Service Microsoft Office Program Management Microsoft Word Marketing Social Media Outreach Social Media Marketing Well Organized Spanish Hootsuite Microsoft Powerpoint Microsoft Publisher Twitter Vocus Constant Contact Tweetdeck Sprout Social Osha 10 Hour Certified Cisionpoint Facebook Pages Mangaer Linkedin Blogging Canva Public Relations Powerpoint Social Media Public Speaking Social Networking Event Planning Editing Web Content Writing Proofreading Creative Writing Copywriting Content Development Seo Copywriting Content Strategy Creative Strategy E Commerce Content Marketing Copy Editing Storytelling Skilled Multi Tasker Interpersonal Skills Strategic Thinking Creative Problem Solving Facebook Ads Client Focus Intellectually Curious Online Content Branding Cross Channel

Allison Rebecca Penn Education Details

  • Boston University
    Boston University
    Advertising
  • Toll Gate High School
    Toll Gate High School
    College Preparatory Curriculum

Frequently Asked Questions about Allison Rebecca Penn

What company does Allison Rebecca Penn work for?

Allison Rebecca Penn works for Freelance

What is Allison Rebecca Penn's role at the current company?

Allison Rebecca Penn's current role is Copywriter + Content Writer.

What is Allison Rebecca Penn's email address?

Allison Rebecca Penn's email address is al****@****bok.com

What schools did Allison Rebecca Penn attend?

Allison Rebecca Penn attended Boston University, Toll Gate High School.

What are some of Allison Rebecca Penn's interests?

Allison Rebecca Penn has interest in Children, Fashion, Social Media, Civil Rights And Social Action, Education, Environment, Dance, Art, Magazine Journalism, Poverty Alleviation.

What skills is Allison Rebecca Penn known for?

Allison Rebecca Penn has skills like Facebook, Advertising, Leadership, Customer Service, Microsoft Office, Program Management, Microsoft Word, Marketing, Social Media Outreach, Social Media Marketing, Well Organized, Spanish.

Who are Allison Rebecca Penn's colleagues?

Allison Rebecca Penn's colleagues are Yogesh Dube, Swaminathan Prabhu Ram Mudaliyar, Diana Laura González Gómez, Gabriel Ferrer, Priyanka Sharma, Válter Júnior, Mihai Costăchescu.

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