Allison P. Email & Phone Number

New York, Ny, Us

New York, New York, United States

Oversee social strategy and implementation across all platforms. Focus on brand storytelling, driving client engagement, and measuring client success.Skills: Communication · Digital Marketing · Social Media Marketing · Marketing · Asana · Presentation · Instagram · TikTok · Social Media Analytics · Cross Channel Marketing · Cross Functional Team Collaboration · Team Management

New York, New York, United States

Contract opportunities to successfully manage social media for entertainment brands and public figures. Work includes digital strategy and implementation, managing film, television and brand campaigns, overall social media and community management, staff hiring and training, and executing partnership requirements. Have extensive experience in leading and launching unique and internet-breaking social title campaigns that drive big conversation. Ex: Live Tweeting. HBO’s Confirmation. Connie Britton’s social media launch.Ensure all partnerships, social and influencer strategies, negotiations and activations were closely aligned for both the talent and the brand.Experience working directly with talent and creators and am skilled in pitching and presenting and reading the room.Manage the creation, maintenance, and publishing of digital marketing content for both company and non-company websites and social media platforms, ensuring content and display support marketing initiatives to meet business goals.Skills: Social Media Strategy · Digital Media · Account Management · Content Partnerships · Influencer Marketing · Emerging Technologies · Digital Strategy · Copywriting · Storytelling · Campaign Management · Social Media Analytics · Cross Channel Marketing · Campaign Execution · Case Studies

New York, New York, United States

Conducted courses on social media strategy and best practices for established and aspiring artists participating in CCADI's professional development program, DEAR (Digital Evolution/Artist Retention).Educated and empowered over 160 students on effective social media strategies to enhance their online presence and career development.Skills: Communication · Digital Marketing · Social Media Marketing · Marketing · Google Analytics · Presentation · Instagram · TikTok · Social Media Analytics · Cross Channel Marketing

Remote

Led and launched the unique and internet-breaking social media campaign that drove big conversation with live tweeting; for the Emmy Award winning actress and activist, Kerry Washington, star of ABC’s “Scandal.” The series went from being a 7 episode midseason replacement to airing over 100 episodes in 7 seasons.Managed all day to day strategies, posts and brand partnerships.Built a social media community of over 10 million active followers across platforms.Skills: Social Media Strategy · Digital Marketing · Talent Management · Social Listening · Influencer Marketing · Creative Management · Community Management · Social Media Optimization (SMO) · Social Media Communications · Marketing · Digital Strategy · Content Creation · Content Strategy · Media Trends · Pop Culture · Brand Partnerships

Remote

Designed and implemented the strategy to launch Connie's social media presence beginning with Twitter. Resulting in the first to ever reach 10k followers in 30 min.Managed and implemented social media calendar, day to day posts, and network and studio posting requests.Skills: Social Media Strategy · Digital Marketing · Talent Management · Social Listening · Influencer Marketing · Creative Management · Community Management · Social Media Optimization (SMO) · Social Media Communications · Marketing · Digital Strategy · Content Creation · Content Strategy · Media Trends · Digital Partnerships

New York, New York, United States

Managed day-to-day operations and programming for the VH1.com music hub, utilizing the in-house CMS.Collaborated with internal business units (Design, Promo, Programming, etc.) to schedule and promote website content on Facebook, driving traffic to Vh1.com and enhancing viewer engagement.Trained and supervised junior team members in content posting processes on Vh1.com and Facebook.Skills: Brand Marketing · Social Media Strategy · Copywriting · Digital Marketing · Media · Marketing · Team Management

New York, New York, United States

New York, New York, United States

Served as the point person for the flagship store in Herald Square, facilitating all store-related needs and resolving customer concerns.Worked closely with key stakeholders to address store issues promptly and maintain a positive customer experience.Skills: Communication · Customer Service · Marketing · Customer Experience · Stakeholder Engagement ·

New York, New York, United States

Designed and implemented marketing strategies for three clothing lines (Vokal, Pure Playaz, Apple Bottoms), resulting in successful product placements in music videos, magazines, and other media outlets.Managed advertising campaigns and served as the liaison between ALM International and media vendors, overseeing budgeting and advertisement placement.Skills: Brand Marketing · Brand Building · Communication · Marketing Campaign · Campaign Management

Education record

Education record