Allison Pickell

Allison Pickell Email and Phone Number

Sales Planning & Execution | Customer Planning | Category Strategy | Category Management | Analytics | Insights | Trade Management | Process Improvement | Project Management | CPG | FMCG @ Perfetti Van Melle
Allison Pickell's Location
Knoxville Metropolitan Area, United States, United States
Allison Pickell's Contact Details

Allison Pickell personal email

n/a

Allison Pickell phone numbers

About Allison Pickell

Business leader with over 20 years of CPG industry experience in Category Management, Trade Marketing, Sales Planning, and Logistics. Natural aptitude for organization, planning, analysis, and process improvement. Proven success in collaborating cross-functionally, storytelling with data, and developing future leaders.Skills: Microsoft Office Suite | Data Sources & Tools: Circana (IRI), NielsenIQ, SPINS, Numerator Insights, Numerator Promotions Intel, JDA / Blue Yonder Space Planning, Retailer POS Data: Luminate, Walmart & Sam's Club Retail Link, Kroger 84.51 | Negotiation: The Complete Skilled Negotiator, The Gap Partnership, completed January 2022 | Category Strategy Planning & Execution | Retailer, Shopper, Category, Brand, & Competitive Sales Analysis & Insights | Assortment, Shelving, Pricing, & Promotion Analysis & Insights | Trade Marketing | Trade Management | Sales Planning | Sales Forecasting | Strategic Business Relationship Development & Management | Direct Team Leadership | Cross-Functional Team Leadership

Allison Pickell's Current Company Details
Perfetti Van Melle

Perfetti Van Melle

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Sales Planning & Execution | Customer Planning | Category Strategy | Category Management | Analytics | Insights | Trade Management | Process Improvement | Project Management | CPG | FMCG
Allison Pickell Work Experience Details
  • Perfetti Van Melle
    Senior Customer Planning Manager
    Perfetti Van Melle Sep 2023 - Present
    Schiphol Oost, Amsterdam, Nl
    Lead Sales Planning for Mentos Gum & Mints across business channels, translating Perfetti Van Melle objectives and strategies into sales and channel-specific objectives and strategies that drive sustainable, profitable growth; Facilitate the communication between the Sales and Brand Marketing teams; Provide business intelligence for Mentos Gum & Mints products to the Sales team to enable customer plan development; Steward go-to-market processes, ensuring Sales and Customer voices are considered (customer business planning, new product launches, inventory plans, trade spend allocation, etc.); Maintain cross-channel view for brand and new product launches; Support leadership in making go/no-go launch decisions
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  • Lundberg Family Farms
    Senior Customer Trade Marketing Manager
    Lundberg Family Farms Jul 2022 - Aug 2023
    Richvale, Ca, Us
    Coached & developed one Sales Analyst, two Sales Coordinators; Liaisoned for customer strategy between Sales, Marketing, Innovation, Supply Chain, & Finance; Led sales planning process for $150MM annual operating plan and allocation of $20MM trade & $300K shopper marketing annual budgets; Led category & customer insights development in collaboration with sales agency partner; Ensured proper use of trade promotion management system across Sales, Finance, and broker; Collaborated with Marketing & Innovation on new item development and go to market plans
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  • Bush Brothers & Company
    Category & Shopper Insights Manager - Retail Sales
    Bush Brothers & Company May 2019 - Jul 2022
    Knoxville, Tennessee, Us
    Coached & developed five direct reports in sales analysis, category, retailer, and shopper insights development for national & regional customers, and cross-functional collaboration; Led development & execution of strategic category initiatives internally & externally, including highly successful national retail shelving initiative that delivered 5% category base unit growth; Managed and advanced national retail sales broker Business Intelligence relationship
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  • Bush Brothers & Company
    Trade Marketing Manager - Retail Sales
    Bush Brothers & Company Apr 2018 - Apr 2019
    Knoxville, Tennessee, Us
    Led trade merchandising & list pricing initiatives as part of brand & innovation teams; Developed & tracked significant corporate trade fund spending & slotting budgets; Delivered Sales & Marketing insights to develop the retail demand plan for Supply Chain; Supported achievement of volume & trade fund spending objectives through Sales collaboration
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  • Bush Brothers & Company
    Customer Insights & Category Management Manager - Retail Sales
    Bush Brothers & Company Apr 2014 - Mar 2018
    Knoxville, Tennessee, Us
    Coached & developed one direct report in corporate sales analysis and category, retailer, and shopper insights development; Managed Target Canned Beans Category Captain relationship: worked directly with Target buyer, supported routine & ad hoc category sales data analysis & insights requests, created planograms based on category objectives; Partnered with & provided coaching to broker contacts on analytical support for Kroger, Albertsons/Safeway, Publix, Costco, SuperValu, & Canada sales teams; Delivered retailer & category insights leadership on cross-functional brand team
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  • Bush Brothers & Company
    Customer Insights & Category Management Associate Manager - Retail Sales
    Bush Brothers & Company Oct 2011 - Mar 2014
    Knoxville, Tennessee, Us
    Provided direct analytical support for Walmart & Sam’s Club sales teams; Collaborated with broker contacts on analytical support for Giant Eagle, KVAT/Food City, AWG, SpartanNash, Schnucks, & Hy-Vee sales teams; Represented retailer & category perspective on cross-functional brand team
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  • Bush Brothers & Company
    Customer Insights & Category Management Analyst - Retail Sales
    Bush Brothers & Company Jun 2010 - Sep 2011
    Knoxville, Tennessee, Us
    Supported analysis & reporting needs for cross-functional brand teams & senior management using various data sources such as Nielsen, Retail Link, & internal shipments database; Managed custom Nielsen database
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  • Bush Brothers & Company
    Customer Service Team Leader - Supply Chain
    Bush Brothers & Company Sep 2009 - May 2010
    Knoxville, Tennessee, Us
    Led Retail and Food Service Customer Service teams
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  • Bush Brothers & Company
    Continuous Replenishment Process Analyst - Supply Chain
    Bush Brothers & Company May 2005 - Aug 2009
    Knoxville, Tennessee, Us
    Led replenishment analysis & co-managed replenishment relationship with Walmart & Sam’s
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  • Career Break
    Caregiving
    Career Break Jan 2004 - Apr 2005
  • Walmart
    Freight Flow Manager
    Walmart Jan 2002 - Dec 2003
    Bentonville, Arkansas, Us
    Entry level manager in Transportation Department at Perishable Only DC 6062
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  • Walmart
    Management Intern
    Walmart May 2001 - Aug 2001
    Bentonville, Arkansas, Us
    Participated in Management Trainee program at Perishable Only DC 6062
    View

Allison Pickell Skills

Customer Insight Cross Functional Team Leadership Consumer Products Nielsen Management Retail Market Research Merchandising Forecasting Analysis Pricing Supply Chain Grocery Microsoft Excel Analytical Skills Pricing Strategy Marketing Research Inventory Management Data Analysis Supply Chain Management

Allison Pickell Education Details

  • Haslam College Of Business At The University Of Tennessee
    Haslam College Of Business At The University Of Tennessee
    Major: Logistics & Transportation

Frequently Asked Questions about Allison Pickell

What company does Allison Pickell work for?

Allison Pickell works for Perfetti Van Melle

What is Allison Pickell's role at the current company?

Allison Pickell's current role is Sales Planning & Execution | Customer Planning | Category Strategy | Category Management | Analytics | Insights | Trade Management | Process Improvement | Project Management | CPG | FMCG.

What is Allison Pickell's email address?

Allison Pickell's email address is ap****@****ros.com

What is Allison Pickell's direct phone number?

Allison Pickell's direct phone number is +171528*****

What schools did Allison Pickell attend?

Allison Pickell attended Haslam College Of Business At The University Of Tennessee.

What skills is Allison Pickell known for?

Allison Pickell has skills like Customer Insight, Cross Functional Team Leadership, Consumer Products, Nielsen, Management, Retail, Market Research, Merchandising, Forecasting, Analysis, Pricing, Supply Chain.

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