Allison Pieter Email & Phone Number

Develop & execute up to $5MM event experiences in strategic partnership with clients to advance their core business objectives; manage and grow clients’ existing teams as needed for successful outcomes. Clients have included Red Bull, Radio Hall of Fame, BYUtv, Rebel Girls, UC San Francisco, Equinox, California Department of Education, and TheWrap. » Upleveled experience for Radio Hall of Fame, resulting in 60% profit increase & more than 50% increase in attendance» Produced custom engagements for Hulu (at Disney’s D23), Freeform, AppleTV+, Spotify, Uber, McKesson alongside leading experiential agencies for high-impact activations, ranging from intimate influencer engagements to 40,000+ attendee events » Conceptualized and planned launch events for organizations advancing their core brand identities, including Rebel Girls and BYUtv at TCA semi-annual press tour» Guided clients with annual signature events through re-envisioned strategy and execution necessitated by COVID. As a result, clients’ events including CrimeCon, UC San Francisco Bay Area Science Festival & CA Dept of Education’s STEAM Symposium survived myriad challenges; these creative pivots led to sector-leading, innovative virtual & hybrid environments with more than 30,000 views exceeding expectations in attendance & budget outcomes, as well as expanding access by drawing global audiences for the first time ever

Managed $1-2MM meetings & events for entire Clear Channel matrix, partnering with executive leadership, operations, marketing, programming, public relations, talent development teams, as well as other divisions within Clear Channel corporate; produced sponsorship experiences and oversaw activations for Premiere’s 90 shows & services.» Established event solutions department which streamlined sourcing, resulting in average 30% annual savings» Became go-to advisor to C-level management on meeting & event strategy and implementation» Launched creative services group with a six-city road show; as division expanded, created and produced awards shows with hosts such as Ryan Seacrest, Stephen Colbert and Steve Harvey» For national sales group, programmed & executed custom client experience at iHeartRadio Music Festival; produced concert series with talent such as Goo Goo Dolls and Train» Created inaugural events for national programming group, including multi-day music summits with participation from all music labels

Responsible for special event creation and management for corporations, non-profit organizations and individuals. Maintained client relationships which boosted customer retention and revenue. Re-designed company marketing materials, including website and promotional information.- Managed events with annual event revenues in excess of $1 million- Exceeded annual profit goals by 10%

Responsible for production of $1MM+ in-studio and on-location virtual events, including strategic planning, client management, vendor supervision, and management of full-time team. Clients included Dreamworks, Universal Pictures, WebMD, KIIS-FM Los Angeles, Fox Broadcasting Company, and AOL Time Warner» Led cross-functional team which collaborated with DNCC and multiple partner vendors to produce the first-ever primetime virtual programming for the Democratic National Convention» Oversaw weekly virtual music event series, with artists such as P!nk & Melissa Etheridge» Managed a full-time team of three producers/coordinators, as well as contract production staff » Created some of the first virtual programming live from red carpets, premiere parties, awards shows (SAG Awards, Radio Music Awards), and concerts (Wango Tango)