Allison Pons Email and Phone Number
Marketing / ad executive with 15 years of experience in start-up, agency, and corporate environments. Hands-on experience developing multi-million-dollar engagement strategies and creative campaigns. Managed a range of digital teams, including dev, SEO, social, analysts, content, CRM, and media teams. Strong working knowledge of innovation and digital strategy, branding, B2B and consumer marketing. Experienced, empathetic leader with excellent strategy, management, creative and technical skills. Passionate about AI, innovation, and technology. Areas of Expertise:Deep understanding of data, trends, audience research, innovation and content strategy, engagement strategy, brand positioning, social listening, digital ethnography, mobile trends, usability, voice search, product marketing, campaign management, cross-platform SEO, marketing automation and email marketing, e-commerce, text marketing, analytics, strategic partnershipsTechnical Skills:1:1 marketing strategy, lifecycle marketing, audience development and segmentation. Campaign ROI tracking. Database management. SEO: SEM Rush, Google Search Console, Ahrefs, Analytics: PowerBI, GA4, GA 360. Design: Adobe Photoshop and Illustrator proficiency. CRM management: Salesforce, IBM Marketing Cloud, Silverpop, MailChimp, Constant Contact. CMS management: Wordpress, Hubspot, Magento, Drupal, Joomla, Squarespace, etc. AI: Bard, ChatGPT 3.5, ChatGPT4
-
Founder & Managing DirectorMother Robot Jan 2023 - PresentLos Angeles, California, United StatesFounder of Mother Robot, an agency focused on innovation, digital strategy, content, and brand strategy. We leverage a deep understanding of emerging technology, data, SEO, e-commerce, and AI tools to deliver a cohesive, omni-channel vision for brands. Brands include Foreplay Golf, The Luxury Luggage, Pernot Ricard, Reese’s, Oreo, Tin Drum, FMG Suite, Alphx, Askew Marketing, Guillotine Life, SeaPak Seafood, Morey’s Fine Fish & Seafood, Farm Rich, Carvel, Disney, Jon Donaire, Gillette, The Sleep Foundation, California Retirement Advisors, Auburn Bank, Strategic Wealth Concepts, Almeida Law Group, and Spoke BPO.
-
Director Of Content StrategyRituallife Jan 2019 - Dec 2022Los Angeles, California, United StatesDirector of Content Strategy for the agency's consumer division (now Accenture Song). Fluent across a range of disciplines. - Offered strategic support for creative campaigns - Built and managed SEO team, development team, social team, analysts, content team, and supported media partnerships- Designed innovative, omni-channel strategies structured to support each brand’s business goals- Led digital projects to include CRM and database management; SEO strategy and implementation (deep working knowledge of technical and content-related search, keyword analysis, core web vitals); email / automation strategy and implementation; text strategy and implementation; website redesign strategy (including discovery, competitive analysis, audience-analysis, one-to-one marketing and e-commerce); digital ethnography and social listening; voice strategy; qualitative and quantitative research - Led agency innovation and growth through product strategy, product development, new platforms, partnerships, and pitches- Supported company acquisition as part of leadership team- Helped develop a supportive, kind, effective working culture
-
Director Of Content StrategyScout Health Jan 2019 - Oct 2022Los Angeles, CaliforniaSupported pharma division in new business pitches, strategy, and on special projects -
Head Of Marketing, Kudzu.ComCox Media Group Jun 2014 - Dec 2018Greater Atlanta Area- Managed marketing, outbound sales team, and call center team - Managed $1-1.5M B2B and B2C marketing budgets across multiple media campaigns, including, TV, radio, outdoor, print, social, audience development, online display and strategic direct mail- Led and deployed brand initiatives for both Consumer and B2B audiences- Developed 93 separate landing pages for each digital campaign with open rates as high as 40%+- Grew consumer audience by 64% - Led product innovation through new partnerships - Spearheaded advertiser-specific advertorial products, which produced $100,000+ in additional revenue in year 1 - Increased email open rate from 4% to 15%+ based on high-impact, responsive design, improved calls-to-action and A/B subject testing- Lowered average cost of acquisition per customer by 51% over 4 years - Achieved 120% of new business revenue goal by improving sales operations, scripting, incentives and development of marketing collateral- Added new, double-digit revenue channel by optimizing new registration process and call center lead handling strategy - Improved SDR call conversion rates from <1% to 5%+ over 12 months -
Director Of Marketing And Affiliate SalesAcculynk Mar 2013 - Jun 2014Atlanta, Ga- Responsible for developing and executing marketing strategies that supported business objectives via branding, advertising, online and social media for a cloud-based payments startup- Accountable for success criteria including measurable KPI's, sales and revenue targets- Established partnerships with over 30 new channel partners - Improved lead flow and conversion rate from digital channels by 68% while reducing costs by 43%- Guided affiliate partners with the design and deployment of integrated marketing programs- Managed a variety technology projects, including mobile app build for Cox Communications- Managed 130+ marketing affiliate accounts contributing $30K+ of new monthly revenue-Refined merchant onboarding process and helped develop sales operations to support onboarding, retention, upsales, cross-sales opportunities
-
Founding Partner, Head Of Program ManagementBaby Robot Agency 2010 - Mar 2013Atlanta, Georgia, United StatesFounding partner of a boutique marketing agency providing digital and branding strategies to a list of clients including RMS Titanic, Inc., Cole Haan, Wowee Toys, Delta Community Credit Union, Volpin Props, BioWorld, ACH Media, and two major pharmaceutical brands.Work featured on CNN, MTV, The USA Today, Huffington Post, Bon Appetite Magazine, the Atlanta Journal Constitution, Scout Mob, Creative Loafing, Buzzfeed, New York Magazine, and Boing Boing -
Marketing AssociateUnited States Department Of Defense 2009 - 2010- Delivered advertising and promotional collateral for 16 accounts- Presented to all in-coming soldiers, commanders, and staff on a weekly basis - Wrote and appeared in monthly radio spots, PSAs and public relations pieces - Editorial duties including copy writing, producing departmental documents, producing daily newspaper articles and social content. Design duties included billboards design, posters, and web design support -
Language InstructorEcc外語学院 2008 - 2009Worked on-site at different companies in Tokyo to teach lessons on Western Business Practices and private language lessons.
-
Marketing Associate For The MuseumHillerich & Bradsby Co. 2007 - 2008Coordinated group sales and designed educational programs for the Louisville Slugger Museum.
Allison Pons Skills
Allison Pons Education Details
-
Interior Architecture And Design, Philosophy -
Executive Leadership Program
Frequently Asked Questions about Allison Pons
What company does Allison Pons work for?
Allison Pons works for Mother Robot
What is Allison Pons's role at the current company?
Allison Pons's current role is Marketing, digital, brand strategy, AI, SEO, brand and innovation strategy.
What schools did Allison Pons attend?
Allison Pons attended The University Of Georgia, University Of Southern California.
What skills is Allison Pons known for?
Allison Pons has skills like Product Marketing, E Commerce, Social Media, Strategic Partnerships, B2b Lead Generation, Online Marketing, Brand Development, Digital Strategy, Salesforce, Photoshop, Mobile Marketing, Web Design.
Not the Allison Pons you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial