Allison Rand's Location
Washington DC-Baltimore Area, United States, United States
Allison Rand's Contact Details
Allison Rand work email
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Allison Rand personal email
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Allison Rand phone numbers
About Allison Rand
I am a growth marketing, communication, and content executive focused on healthy lifestyles, fitness, and wellness. I am a geek who loves to test, learn, and drive performance through the latest and greatest channel advancements while honing in on creative that improves the thumb-stop ratio and helps define and grow brands. As a former Vice President of Digital Media at Discovery Communications, I learned how to weave storytelling into everything I do - from UGC-style meta ads to talk track in internal PowerPoint presentations.
Allison Rand's Current Company Details
Allison Rand Work Experience Details
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Senior PartnerAlta Technology GroupWashington, Dc, Us
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Vice President MarketingYoufit Gyms Feb 2022 - PresentDeerfield, Us -
Director Of Marketing - FitnessEvercommerce Dec 2020 - Feb 2022Denver, Colorado, Us -
Vice President Of Marketing And CommunicationsVida Fitness & Aura Spa Aug 2017 - Dec 2020Washington, Dc, UsOverseeing and managing the VIDA Fitness marketing department. Planning and executing an annual marketing plan, campaign calendar, budget oversight, digital strategy, video production, website re-design, email marketing and events. -
Consultant, Video Strategy And Digital MarketingConsultant / Freelance Jun 2016 - Dec 2020Consulting on video strategy for the United States Holocaust Memorial Museum and other institutions looking to increase audience engagement. Analyzing and making recommendations for optimizing video production and distribution.
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General Manager, Acacia TvRlj Entertainment, Inc. Oct 2014 - Jun 2016Silver Spring, Md, UsOverseeing the launch, product and brand strategy and marketing for AcaciaTV -- a subscription fitness channel available on native web and roku platforms and through Amazon video for prime members. Understanding the OTT competition and fitness landscape – I have developed a content strategy that is bringing AcaciaTV to profitability. I oversee production of affordable content that drives new membership and brand awareness. As the GM, I am responsible for the complete process -- from talent acquisitions to programming schedules and balancing the P&L to managing production on shoots, approving rough cuts and working with partners to promote content. Developing branding and product plans for the website, apps and Amazon. Launching blog strategy, hiring talent for blogs and managing and editing submissions. Overseeing social media marketing strategy and team -- building a large Facebook and Twitter following. Handling content schedules, programming, marketing, press and partnerships in order to gain brand awareness and drive subscriptions. Oversee brand relationships, including a partnership with SparkPeople to launch SparkPeople video powered by AcaciaTV and partnerships with the National Military Family Association and MCPS. -
Vice President Of Digital And Social ServicesInspire Jun 2013 - Oct 2014Arlington, Va, UsManage all client and partner operations for Inspire, a large social network of health communities from top to bottom. Once a project is contracted, organizing a kick off call and managing the relationship through the project implementation. Projects include video production, e-mail outreach, infographics, banners, surveys, extended medical profiles and more. Work creatively with agencies to come up with innovative ways to express the needs of the brand to our community. Manage pharmaceutical legal expectations – such as IRB approval, functional review and reporting any incidents that are posted in the Inspire community. Developed and manage webinar program which has now become part of the Inspire product base. Manage all aspects of Inspire’s engineering, including product development, client initiatives, design, and art direction. Oversee market research department including survey reports and cognitive de- briefing interviews. -
Vice President, Digital MediaTv One Nov 2011 - May 2013Silver Spring, Md, UsDeveloped digital strategy for TV One driving year over year growth of over 50% in page-views and unique visitors. Handled RFP process, vendor and CMS selection and managed website and mobile site re-launch including product development, user experience and visual design. Managed digital P&L and ad sales process – selling and launching our first 360 package. Launched a new strategy to drive traffic from on-air to online. Oversaw the launch of our first mobile app – The Soul Food Finder. Handled YouTube and iTunes distribution. Managed the digital strategy and user experience for our TV Everywhere experience. Oversaw the creative for digital marketing campaigns, including Web analytics. Launched vertical content categories with bloggers and video content -- helped to manage bloggers and oversee content approval for editorial content. -
Vp, Digital MediaDiscovery Communications Jul 2006 - Nov 2011New York, UsManaged the digital strategy for Discovery.com, Animal Planet, Military Channel, Turbo, Investigation Discovery by working tactically with ad sales, on-air, marketing and production team to drive record breaking year-over-year growth and hit our revenue goals. Managed a team of twenty producers and a multi-million dollar budget to create new and original content. Extended the brand with sites that drive sponsorship, page consumption and enthusiasm for our programming through interactive, engaging content that encourages our audience to participate via social media marketing, bloggers and user generated content. -
Interactive Executive ProducerDiscovery Communications 2005 - Feb 2011New York, UsDeveloped and implemented the online strategy for AnimalPlanet.com. Created and assigned the quarterly schedule of priorities, based on television premieres, marketing endeavors and ad sales opportunities. Managed the broadband plans for Animal Planet by acquiring and producing video content and scheduling the release. Developed genre-specific content such as a baby animal guide, bird guide and butterfly migration map. Increased traffic by working with marketing to leverage the in program message opportunities and SEO.
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Senior Director, Internet And PublicationsNational Sleep Foundation Jul 2005 - Aug 2006Arlington, Virginia, UsManage web site communication and external marketing of web site with team of writers, designers and vendors. Oversee design of online and print communications for foundation. Develop web communication plan, e-commerce site, education tools, online resource centers. Manage budget for foundation communications, including web site, publications and CD-Rom educational tools. Work with sleep experts and government agencies to develop accurate content and develop distribution plans. -
Director, Internet And PublicationsNational Sleep Foundation Sep 2004 - Aug 2005Arlington, Virginia, UsResponsible for complete overhaul of popular sleep web site, including content and tool creation, managing vendors, creating architecture and web strategy. Writing a weekly newsletter on sleep news and studies. Managing and writing an award-winning full color quarterly print magazine from the editorial kick off, through art direction, printing and mailing.
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ProducerIvillage Feb 2000 - Aug 2004Producing the re-launch of women.com after it was acquired by iVillage. Writing creative briefs. Working with design, production and ad sales to produce content and features. Writing and assigning new articles, features and tools. Writing promotions for homepage and department pages. Developing new content ideas for style, diet & fitness, entertainment and sex & dating. Working with newly released books to create excerpts and packages. Managing all aspects of site updates with freelancers, designers and production. Responsible for all community content and growth and community staff.
Allison Rand Skills
Digital Media
Digital Strategy
Digital Marketing
Television
New Media
Content Strategy
Video
Social Media
Seo
Broadcast
Video Production
Web Analytics
Marketing
User Experience
Editorial
Digital Video
Web Video
Entertainment
Copywriting
E Commerce
Advertising
Online Advertising
Content Management
Integrated Marketing
Mobile Devices
Creative Direction
Newsletters
Mobile Marketing
Content Development
Magazines
Cms
Multimedia
Writing
Video Editing
Mobile Applications
Producing
Broadcast Television
Editing
Search Engine Optimization
Promotions
Storytelling
Radio
Broadcasting
Art Direction
Content Management Systems
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Allison Rand Education Details
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Purchase College, SunyBachelor'S Degree -
Wootton High School
Frequently Asked Questions about Allison Rand
What company does Allison Rand work for?
Allison Rand works for Alta Technology Group
What is Allison Rand's role at the current company?
Allison Rand's current role is Senior Partner.
What is Allison Rand's email address?
Allison Rand's email address is al****@****ess.com
What is Allison Rand's direct phone number?
Allison Rand's direct phone number is +164688*****
What schools did Allison Rand attend?
Allison Rand attended Purchase College, Suny, Wootton High School.
What skills is Allison Rand known for?
Allison Rand has skills like Digital Media, Digital Strategy, Digital Marketing, Television, New Media, Content Strategy, Video, Social Media, Seo, Broadcast, Video Production, Web Analytics.
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