Allison Rand Email & Phone Number

Washington, Dc, Us

Deerfield, Us

Denver, Colorado, Us

Washington, Dc, Us

Overseeing and managing the VIDA Fitness marketing department. Planning and executing an annual marketing plan, campaign calendar, budget oversight, digital strategy, video production, website re-design, email marketing and events.

Consulting on video strategy for the United States Holocaust Memorial Museum and other institutions looking to increase audience engagement. Analyzing and making recommendations for optimizing video production and distribution.

Silver Spring, Md, Us

Overseeing the launch, product and brand strategy and marketing for AcaciaTV -- a subscription fitness channel available on native web and roku platforms and through Amazon video for prime members. Understanding the OTT competition and fitness landscape – I have developed a content strategy that is bringing AcaciaTV to profitability. I oversee production of affordable content that drives new membership and brand awareness. As the GM, I am responsible for the complete process -- from talent acquisitions to programming schedules and balancing the P&L to managing production on shoots, approving rough cuts and working with partners to promote content. Developing branding and product plans for the website, apps and Amazon. Launching blog strategy, hiring talent for blogs and managing and editing submissions. Overseeing social media marketing strategy and team -- building a large Facebook and Twitter following. Handling content schedules, programming, marketing, press and partnerships in order to gain brand awareness and drive subscriptions. Oversee brand relationships, including a partnership with SparkPeople to launch SparkPeople video powered by AcaciaTV and partnerships with the National Military Family Association and MCPS.

Arlington, Va, Us

Manage all client and partner operations for Inspire, a large social network of health communities from top to bottom. Once a project is contracted, organizing a kick off call and managing the relationship through the project implementation. Projects include video production, e-mail outreach, infographics, banners, surveys, extended medical profiles and more. Work creatively with agencies to come up with innovative ways to express the needs of the brand to our community. Manage pharmaceutical legal expectations – such as IRB approval, functional review and reporting any incidents that are posted in the Inspire community. Developed and manage webinar program which has now become part of the Inspire product base. Manage all aspects of Inspire’s engineering, including product development, client initiatives, design, and art direction. Oversee market research department including survey reports and cognitive de- briefing interviews.

Silver Spring, Md, Us

Developed digital strategy for TV One driving year over year growth of over 50% in page-views and unique visitors. Handled RFP process, vendor and CMS selection and managed website and mobile site re-launch including product development, user experience and visual design. Managed digital P&L and ad sales process – selling and launching our first 360 package. Launched a new strategy to drive traffic from on-air to online. Oversaw the launch of our first mobile app – The Soul Food Finder. Handled YouTube and iTunes distribution. Managed the digital strategy and user experience for our TV Everywhere experience. Oversaw the creative for digital marketing campaigns, including Web analytics. Launched vertical content categories with bloggers and video content -- helped to manage bloggers and oversee content approval for editorial content.

New York, Us

Managed the digital strategy for Discovery.com, Animal Planet, Military Channel, Turbo, Investigation Discovery by working tactically with ad sales, on-air, marketing and production team to drive record breaking year-over-year growth and hit our revenue goals. Managed a team of twenty producers and a multi-million dollar budget to create new and original content. Extended the brand with sites that drive sponsorship, page consumption and enthusiasm for our programming through interactive, engaging content that encourages our audience to participate via social media marketing, bloggers and user generated content.

New York, Us

Developed and implemented the online strategy for AnimalPlanet.com. Created and assigned the quarterly schedule of priorities, based on television premieres, marketing endeavors and ad sales opportunities. Managed the broadband plans for Animal Planet by acquiring and producing video content and scheduling the release. Developed genre-specific content such as a baby animal guide, bird guide and butterfly migration map. Increased traffic by working with marketing to leverage the in program message opportunities and SEO.

Arlington, Virginia, Us

Manage web site communication and external marketing of web site with team of writers, designers and vendors. Oversee design of online and print communications for foundation. Develop web communication plan, e-commerce site, education tools, online resource centers. Manage budget for foundation communications, including web site, publications and CD-Rom educational tools. Work with sleep experts and government agencies to develop accurate content and develop distribution plans.

Arlington, Virginia, Us

Responsible for complete overhaul of popular sleep web site, including content and tool creation, managing vendors, creating architecture and web strategy. Writing a weekly newsletter on sleep news and studies. Managing and writing an award-winning full color quarterly print magazine from the editorial kick off, through art direction, printing and mailing.

Producing the re-launch of women.com after it was acquired by iVillage. Writing creative briefs. Working with design, production and ad sales to produce content and features. Writing and assigning new articles, features and tools. Writing promotions for homepage and department pages. Developing new content ideas for style, diet & fitness, entertainment and sex & dating. Working with newly released books to create excerpts and packages. Managing all aspects of site updates with freelancers, designers and production. Responsible for all community content and growth and community staff.

Bachelor'S Degree

Education record