Allison Reeves-Helfen Email and Phone Number
Allison Reeves-Helfen's Location
Fort Lauderdale, Florida, United States, United States
Allison Reeves-Helfen's Contact Details
Allison Reeves-Helfen work email
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Allison Reeves-Helfen personal email
n/a
Allison Reeves-Helfen phone numbers
About Allison Reeves-Helfen
Dynamic Sales & Marketing career spanning 25 plus years of cross-functional expertise in sales, marketing & business operations. Team leader who contributes a background in multi-site management, business start-up, strategic planning, team building, and public relations. Top Performer who makes decisions to reflect positively on corporate well-being in alignment with the company’s vision, value, and goals, and works to create an environment that rewards innovation and a commitment to service. Key StrengthsBusiness / Revenue Growth Social Media Campaign Management Creative Team LeadershipSEO / Customer Acquisition Sales Strategy Development Budget & Cost Controls Strategic Branding & Marketing Campaigns Product Marketing Public & Media RelationsPersonal hobbies & passion include international travel, boating, food, fitness, beaches & animal rescue.
Allison Reeves-Helfen's Current Company Details
Allison Reeves-Helfen Work Experience Details
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Chief Marketing Officer26 North Yachts Apr 2023 - PresentFort Lauderdale, Florida, UsHead of marketing responsible for developing and executing comprehensive marketing strategies for 26 North Yachts, 26 North Charter, and 26 North Concierge. Manages the marketing team, including graphic designers, content creators, and social media specialists. Works closely with the sales team to develop and implement lead generation campaigns and generate revenue. Oversees company events and boat shows. Editor-in-Chief for North Magazine. Company liaison with media outlets, influencers, partners and manufacturers.
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Marketing & Events DirectorOnewater Yacht Group Mar 2022 - Apr 2023Fort Lauderdale, Florida, UsResponsible for planning and executing global marketing initiatives and event activities for ten OneWater Yacht Group locations and Roscioli Yachting Center. Company liaison for yacht manufacturers including Absolute, Sunseeker, Prestige, Riviera, Belize and Chris-Craft. Supports company marketing and store personnel, as well as relevant third-party interest groups to plan and execute retail sales and special events.Supports sales with lead generation and supporting global marketing programs including advertising, media and vendor relations, social media marketing, revenue analytics, video and photography, copy writing, brand strategy, facility branding, forecasting and budgeting, marketing plans and website development. Oversees the design and implementation of yacht and brokerage digital marketing campaigns using both social media, customer, and other available databases. Supports the planning and execution of company Boat Shows.• US Superyacht Association Member• IBYA Member -
Senior Marketing & Events ManagerUnion Marine Sep 2018 - Mar 2022Seattle, Washington, UsHead of marketing for Union Marine Corporation with seven locations in Western Washington. Responsible for supporting sales with lead generation, sales training and executing global marketing programs including all advertising, media and vendor relations, social media marketing, SEO and PPC management, revenue analytics, video and photography, copy writing, brand strategy, forecasting and budgeting, marketing plans, digital marketing, website development and press releases. Manages a $1m advertising and marketing budget. Team leader responsible for all company events, boat show contracts and management, public relations, customer engagement , recruitment and community liaison. Company administrator for Salesforce, Boat Wizard, YachtCloser, Kenect and Callcap. Responsible for CRM reporting and training, contract negotiations and merchandising. -
President / Marketing ConsultantAllison Leigh Consulting Oct 2015 - Sep 2018Freelance marketing consulting helping small to medium size companies with their business development, marketing plan & social marketing strategies. Clients include The Wine Alley, Naia Resort, Evergreen Partner Group & Bad Dog Distillery. Social media & digital skills include: WordPress, Yoast SEO, Constant Contact, Mail Chimp, Moz, Google Analytics & AdSense, Photoshop, Hootsuite, Crowdfire, Crazy Egg and paid advertising for Twitter, Facebook, Instagram & Pinterest.• Created market differentiation strategies to secure a front-line value leadership position and outperform the competition.• Designed and executed highly effective business development, content marketing & social media campaigns, digital & print advertising campaigns, sales and marketing strategies successful in penetrating key market segments.• Identified and capitalized on opportunities to launch new services and diversity into new channels of business that contributed to high-margin revenue growth.
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Senior Director Of Marketing / ConsultantEvergreen Partner Group May 2016 - Oct 2017Hired as a marketing consultant, developed the corporate marketing program including brand & social media marketing strategies for this emerging company. Managed an annual marketing & advertising budget of $500k. Additional responsibilities included public relations, customer loyalty program, marketing automation, customer engagement, community liaison, contract negotiations, media buys, grand opening & special event planning and team building. • Launched marketing campaign in June 2016 expanding market share by 4% and 58% growth in revenue in 12 months• Implemented the grand opening campaign of our third store achieving revenues in excess of $400k per month• Created brand presence on social media platforms (TW, FB, IG) resulting in 230% increase in followers in 12 months.
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Vice President Of Sales, Operations & MarketingThe Wine Alley Feb 2005 - Oct 2015Boutique wine store specializing in fine wines, beers, gifts & specialty foods with annual earnings of $500,000Created & designed full concept of this boutique retail wine shop. Responsibilities included all company related tasks: brand development, consumer marketing & advertising, customer loyalty programs, accounting, purchasing, budget/forecast, lease & contract negotiations, floor sales, merchandising, inventory management and new product development. Oversaw all catering, wine tasting & special events for wine club members. Community philanthropist supporting local organizations including Northwest Harvest, Medical Teams Int’l & American Heart Association. Successfully sold the profitable business in 2015.• Increased annual revenues by 12%+ year over year by implementing personalized marketing strategies• Improved new customer acquisitions by 28% annually using social media platforms & local marketing media• Successfully operated a profitable business by third year as a result of reducing costs by 38% & increasing revenue• Voted "Best Wine Shop" in Evening Magazine's Best of Western Washington Viewer Poll 2007, 2008, 2009, 2011, 2012 & 2013 -
Corporate Director Of Sales, Marketing & AdvertisingSilver Cloud Inns & Hotels Corporate Offices May 1997 - Feb 2005Promoted to corporate office to manage all aspects of business development in the hotel chain industry including, media buys, aggressive market campaigns, marketing materials/advanced collateral, market research and penetration and creating new annual plans and strategies. Additional responsibilities included overseeing revenue management for all hotels, collaborating with advertising agencies, forecasting and budget allocation, public relations scheduling, management of trade shows, brand management, website development and internet advertising. Foster key relationships with local businesses and charitable organizations. Serve as Meeting Planner for all company events: holiday parties, golf tournaments and customer appreciation receptions. Complete supervision of all promotional material and guest loyalty programs.• Increased sales year over year by at least 6% by broadening advertising campaigns to reach targeted higher income brackets and media forums.• Implemented eight successful grand opening campaigns & operation plans for hotels located in Washington & Oregon achieving a minimum monthly occupancy of 79%• Developed menu program & oversaw grand opening of first full service hotel’s food & beverage department at Seattle-Broadway including banquets & Cayenne restaurant.
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Director Of Sales & MarketingSilver Cloud Inn - Bellevue Jan 1996 - Apr 1997Seattle, Wa, UsManaged sales & catering department. Created all marketing campaigns and material, and developed annual marketing plan. Responsible for all company trade show events & planning. • Developed & implemented a Yield Management Program for the Corporate Office resulting in increased room revenue of $291,000 and additional occupancy of 3.31% in the first year in a highly competitive corporate travel market.• Prepared and implemented forecasts and budget programs for 10+ hotels.
Allison Reeves-Helfen Skills
Marketing
Sales
Online Advertising
Brand Management
Social Media Marketing
Marketing Strategy
Event Planning
Entrepreneurship
Food And Beverage
Event Management
Trade Shows
Public Relations
Retail
Budgets
Management
Forecasting
Hospitality
Strategic Planning
Brand Development
Advertising
Hotels
Sales Management
Small Business
Social Networking
Hotel Management
Market Research
Wine Knowledge
Social Media Blogging
Business Operations
Customer Relations
Media Buying
Market Planning
Restaurants
Marketing Communications
Business Development
Email Marketing
Wine Education
Wine Marketing
Revenue Cycle Management
Menu Development
Social Media
Digital Marketing
Leadership
Allison Reeves-Helfen Education Details
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Washington State UniversityHotel & Restaurant Administration -
Seattle Pacific UniversityMarketing
Frequently Asked Questions about Allison Reeves-Helfen
What company does Allison Reeves-Helfen work for?
Allison Reeves-Helfen works for 26 North Yachts
What is Allison Reeves-Helfen's role at the current company?
Allison Reeves-Helfen's current role is Chief Marketing Officer | 26 North Yachts.
What is Allison Reeves-Helfen's email address?
Allison Reeves-Helfen's email address is ar****@****ray.com
What is Allison Reeves-Helfen's direct phone number?
Allison Reeves-Helfen's direct phone number is +142531*****
What schools did Allison Reeves-Helfen attend?
Allison Reeves-Helfen attended Washington State University, Seattle Pacific University.
What skills is Allison Reeves-Helfen known for?
Allison Reeves-Helfen has skills like Marketing, Sales, Online Advertising, Brand Management, Social Media Marketing, Marketing Strategy, Event Planning, Entrepreneurship, Food And Beverage, Event Management, Trade Shows, Public Relations.
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