As a seasoned Salesforce.com professional, I love helping organizations optimize their use of Salesforce and tackling new and existing challenges with a realistic and simplified approach. I am a best practice champion, hyper-focused on aligning business processes with primarily native, elegant and scalable Salesforce solutions for seamless automation; meaningful data capture; and a positive and productive user experience. I have been part of new Salesforce implementations and existing optimization projects across a variety of industries, working in 20+ different Salesforce instances which has allowed me deep insight into common processes in use and the challenges many organizations face with their Salesforce effectiveness. My experience gives me the ability to see both positive and negative down-stream impacts and thus, recommend and implement effective operational processes, Salesforce optimization and management strategies.