Allison Roger Email & Phone Number

Seattle, WA, US

Seattle, Washington, United States

Seattle, Washington, United States

• Referred into the tech conglomerate’s Central Social Impact organization to amplify positive, real-world impact across product experiences, platforms and resources — pairing global reach with scalable concepts and.
• Led content teams to concept and design Meta-branded product experiences focused on moving company sentiment via a big-bet new venture (Meta BrandX) — driving collaboration across complex orgs, redesigning the working.
• Facilitated delivery of transparency-focused, business-critical initiatives (Public Interest Products) — via content design focused on research tools for top academics, researchers and global policymakers (WHO, UN) to.
• Scaled teams by attracting and mentoring talent across roles and levels — creating trust and cohesion, and fostering growth through support, autonomy and unwavering dedication.

Seattle, Washington, United States

• Served as Studio Lead through kyu collective’s acquisition of Hornall Anderson — liaising across kyu’s portfolio to steer global pitches and special projects while heading up Sid Lee’s domestic brand capabilities.
• As a senior leader, drove advocacy for excellence across the entire process — delivering foundational creative for top brands, including Oregon State University, Wild Alaskan, Glade and The North Face.
• Tasked with leading brand teams on global pitches — partnering with IDEO, SYPartners and Godfrey Dadich, among others, to drive high-profile pursuits designed to propel society and economy forward.
• Central figure in designing core thinking for special projects — developing the capital campaign platform for Montreal’s Holocaust Museum to catalyze a society free of hate and persecution, and creating the brand for.

Seattle, Washington, United States

• Recruited into the landmark design firm to elevate its narrative capabilities — helping to realign the agency’s culture around strategic & creative parity. In 2016, promoted to become the agency’s second-ever Creative.
• Branded global, regional and local icons — weaving together complex client needs, market dynamics, consumer insights and human-centered concepts to position brands like Alaska Airlines, University of Washington, Fred.
• Led brand expression for Alaska Airlines through its merger with Virgin America — conceiving & implementing thoughtful, vibrant and unconventional experiences across the full journey to help transform air travel from.
• Developed narratives for critical global inflection points and moments in time, notably the Obama Presidential Library and a UN speech on the subject of modern-day slavery (delivered April 2016).
• Consistently tapped for special projects, partnering with agency founder to support elite clients across the arts, philanthropy and early-stage investments / ventures.
• Executive leadership partner in growing accounts and winning new business — securing millions of dollars in opportunities per year with blue-ribbon clients, including Amazon, Disney, Fred Hutch, Grand Ole Opry.

Seattle, Washington, United States

• Joined the integrated marketing agency to infuse a design perspective and strategic narratives into and across the portfolio.
• Created positionings, campaigns, content and experiences for a variety of top brands (Planned Parenthood, Speakman, Arizona State University and Frito Lay, and receiving a Gold ADDY for Slurpee).
• Named, branded and launched the Jermaine Kearse Foundation 15 to 1, a non-profit connecting youth with support, opportunities and resources for positive change.

Seattle, Washington, United States

• Tapped by a formative Nike leader turned agency founder to be a lead writer — up-leveling the agency’s capability for combining the power of voice and strategic narrative to propel iconic and emerging brands at pivotal.
• Confidant to client founders and leaders — defining creative strategies across a wide range of industries (lifestyle, beauty, environmental education and innovative social enterprise).
• Quickly grew into the internal SME and go-to writer for iconic brands like Keen, Sperry, Sorel and Nike — crafting inspirational stories around universal truths to meaningfully connect with consumers, deepen brand.
• Supported cornerstone initiatives — developing Super Bowl XLVII campaign concepts for PepsiCo, NBA Playoff kits for Gatorade, and new product launches for Green Mountain Coffee Roasters and Google.
• Worked closely with the founder of Japanese luxury beauty brand TATCHA to unearth, modernize and share ancient beauty rituals — delivering market differentiation that contributed to the company’s progressive valuation.

Boston, Massachusetts, United States

• Recruited into the iconic brand following its acquisition by Nike, becoming a founding member of the Brand Design team, receiving three promotions in seven years, and playing a key role in transforming Converse into a.
• Tasked with redefining Converse’s culture of creativity — helping to fundamentally transform the master brand and its portfolio (Chuck Taylor All-Star, CONS, Jack Purcell, One Star and Star Chevron) at every altitude.
• Served as the sole in-house writer for four years — growing into a creative leader who defined the brand’s voice, shaped strategic narratives, and wrote thousands of pieces of original content across go-to-market.
• Helped transform a great American brand into a modern-day consumer magnet — harnessing a century of stories about Converse’s role in sport, music and culture to ignite a global movement around the belief that.
• Played a key role in the articulation and expression of Converse (Red) — positioning the brand at the forefront of the conscious consumerism movement.
• Awarded a Nike Global Maxim for a Converse CONS interactive installation at the US Open of Surfing in 2011. The annual awards ceremony celebrates Nike's mission and core values, and honors the greatest achievements.