Allison O'Brien Email & Phone Number

Burlington, Vt, Us

Burlington, Vermont, United States

–Responsible for the profitable operation of Brand Strategy retainer clients (ex. PepsiCo, UVM, etc.)–“Hub of the wheel” leader of integrated agency teams, supervising 360° marketing strategy & activation programs–Develop and mentor cross-functional teams that can deliver results and move in a fast-paced work environment

Burlington, Vermont, United States

Burlington, Vermont Area

–Developed and executed consumer experiential & influencer programs to drive awareness, trial, and purchase of client CPG brands (ex. Starbucks, SodaStream, LIFEWTR, bubly, Amazon, etc.)–Led agency cross-functional teams during project planning and execution phases - creative, production, events, digital comms–Oversaw program budget creation/management of $5MM+–Pitched and secured clients as part of agency new biz team

–Acted as day-to-day client contact for brands such as Starbucks, Amazon, LIFEWTR, etc.–Planned & managed national mobile experiential marketing/sampling tours–Provided marketing strategy plans to various PepsiCo clients–Researched & executed brand ambassador and influencer marketing programs

Burlington, Vermont Area

–Acted as day-to-day client contact for brands such as Starbucks, Amazon, LIFEWTR, etc.–Planned & managed national mobile experiential marketing/sampling tours–Researched & executed brand ambassador and influencer marketing program

Greater New York City Area

–Acted as day-to-day client contact for brands such as Patron Tequila, Cutty Sark Whisky, Aperol & Highland Park Single Malt Scotch–Produced quarterly media strategy documents for clients–Led bartender education trip in Scotland–Assisted in the Highland Park Scotch US social channel strategy, launch & content creation

Greater New York City Area

–Planned whisky launch events & tastings for 15-20 top NYC editors–Conducted targeted media outreach to secure feature stories/broadcast segments for all brands–Executed influencer & sponsored blogger programs across all clients–Managed weekly/monthly media reports for accounts

Greater New York City Area

–Wrote & executed media pitches for all 10 lifestyle accounts–Managed daily media clipping reports–Assisted onsite at client launch events & tastings–Established relationships with key lifestyle and food & drink editors

Syracuse, New York Area

–Generated and wrote content for the biannual Whitman Magazine–Wrote press releases for Whitman and SU news services

Winooksi, Vermont

–Wrote 10+ blog posts per week for the Vermont Vows, WellWed New York, WellWed Hamptons & WellWed Cape Cod, Nantucket + Martha's Vineyard website–Researched blog post topics–Created photo layouts in InDesign–Managed mailings and media kits

Burlington, Vermont Area

–Managed 8-employee shifts–Responsible for counting money and handling customer issues–Coordinated breaks and tasks for employees–Provided quality customer service at the company's flagship store–Worked at off-site scooping events around Vermont

–Managed the work and deadlines of 25 Style Gurus–Edited copy of daily fashion posts for 18 universities–Edited and approved photos for daily blog posts

–Took street-style photos of fashion on the Syracuse University campus–Wrote weekly trend articles for the website's blog

B.S., Public Relations

Activities and Societies: Fashion Communications Milestone program, Alpha Xi Delta sorority, Zipped magazine, Equal Time magazine, What.

High School, General

Activities and Societies: National Honors Society, The Register Newspaper, Varsity Soccer & Lacrosse