Executive Director, Global Marketing And Corporate Communications
Current• Manage global marketing and corporate communication department, including overseeing personnel decisions, budget, and strategy for growth• Works collaboratively with the CEO, CFO and other executives to lead and manage the company's communication and marketing strategies• Oversee all corporate communications, including internal communications to CTI employees and external communications via press, social media, traditional media, etc.• Provide strategic analysis of issues and determine appropriate proactive and reactive messaging to enhance/improve the reputation of the organization and support the vision and direction• Responsible for the direction and execution of the CTI brand globally• Direct all creative activities of the marketing department, including video, graphics, podcasts, websites, email marketing, and advertising• Responsible for the development, management, and evaluation of patient marketing at the CTI CRC• Evaluate strategies to support increased awareness of CTI in new geographies/locations, across new service offerings, and into new therapeutic focuses• Oversee acquisition/new business opportunity branding and marketing efforts • Plan, organize, execute and manage events including customer, employee, patient, and corporate events• Harmonize company community outreach efforts, including oversight of CTI Cares program, and ensure company culture is prioritized in all branding and global communications• Manage corporate memberships and sponsorships around the world, as well as vendor and media relations key to department needs • Analyze reports of key metrics on a regular basis across all areas of the department, evaluating current and future initiatives • Provide guidance, training, and oversight to junior members of the marketing team
