Allison Schult, Cdme Email & Phone Number

At Mile Marker 630, we connect brands to the right prospects. We transform analytics into actionable insights, specializing in strategic partnerships across sports, travel, and entertainment. Our approach combines cutting-edge technology, experiential marketing, and influencer collaborations to keep your brand relevant and engaged with target audiences. As your collaborative advantage, we create innovative solutions that increase visibility and drive customer conversion. Let's explore how we can elevate your brand together.• Launched a pioneering brand partnership agency that develops and executes innovative marketing alliances, driving significant synergies between customer-aligned brands.• Amplify marketing investments and generate incremental attention through strategic partnerships, significantly boosting customer conversion rates. • Lead the creation of strategic partnerships focused across sports, travel, and entertainment sectors, forging unique collaborative alliances that drive incremental value and measurable results.

• Led VNC’s marketing and communications strategy through the challenges of the COVID-19 pandemic.• Executed a $10 million nationally recognized strategic communications and award-winning marketing effort, restoring North Carolina to the top 10 most visited states.• Oversaw the development and execution of Count on Me NC, a $15 million public health initiative and multi-channel campaign achieving over 1.5 billion earned media impressions and 285 million paid media impressions.• Provided $5 million in marketing credits to 120 travel destinations across 92 counties, aiding economic recovery.• Created high-profile co-branded partnerships with sports and entertainment franchises.• Mentored leadership and support staff, fostering professional growth.• Produced and presented over 40 webinars to inform and equip stakeholders and partners.

Tucson, Arizona, Us

• Led award-winning sales, marketing, and communications departments, overseeing budgets, research, branding, strategic planning, and tactical execution through multi-channel campaigns.• Spearheaded the 2013 re-branding initiative with the global 'Free Yourself' brand, contributing to YOY RevPAR growth including 11% in 2016-17.• Achieved a 24:1 return on marketing and sales investment in 2016-17, a 16% YOY increase.• Increased domestic leisure demand by 55% over 2013 benchmark, doubling Millennial interest-to-visit.• Amplified $1.2M annual advertising budget to deliver $4.5M in media value.• Increased earned media coverage five-fold from $5M to $26M.• Initiated a three-year partnership with country music artist Randy Houser yielding significant results.• Utilized product placement in film, music, and entertainment based on audience insights.• Increased mobile video views by 3.2M in 2017, a 296% YOY increase and launched a dynamic responsive destination website in 2016.• Played a critical role in planning and executing annual meetings, industry events, and marquee events.

Tucson, Arizona, Us

Tucson, Az, Us