Allison S. Email & Phone Number

Denver, Co, Us

Dallas, Tx, Us

San Francisco, California, Us

Built and led the Data & Growth User Research team for Multi-Channel Marketing products, which spanned Twilio Engage, Sendgrid, and Segment products and user audiences.[Impacted by layoff]

San Francisco, Ca, Us

Owned user research across Growth Automation products at Twilio-Segment. This was a nascent product area targeting a totally new user market. I designed and conducted foundational research leading up to and including the pilot launch of Twilio Engage.

New York, Ny, Us

Elevated the research practice on the Advertising Product Development UX team. Oversaw and facilitated mixed methods research across a suite of internal applications for Spectrum employees, and two external customer-facing applications.

Denver, Co, Us

Kicked off Stage's acquisition of a customer service chat startup, Needle, by conducting generative and evaluative user research with multiple audiences (Needle staff, users of the customer-facing dashboard, and brand advocate staff's chat platform) and delivering design and business recommendations to team and stakeholders.

Teaneck, New Jersey, Us

• Led a team of 5 UX researchers working across 7 software products, advising and approving deliverables in addition to owning UX research on a project of my own, balancing management and mentorship with an individual contributor workload.• Managed project allocation and incoming project pipeline, tool procurement, and research operations for UXR team.• Cultivated UXR space on internal Confluence wiki for process documentation, researcher resources, a best practices library, and case studies.• Created and facilitated a bi-weekly UXR seminar series and a UXR critique.• Built the UXR team hiring and on-boarding process. Recruited and hired 2 senior UX researchers in 2019.• Gained leadership skills through extracurricular coursework (6 week Cognizant First Time Manager training program), reading (Accelerator Leadership Book Club), practicing delivering and receiving critical feedback, coaching direct reports through difficult situations, and fostering a team culture of trust and support.[Impacted by layoff]

Teaneck, New Jersey, Us

• Contributed to defining the LaunchPad user research process as an original member of the Accelerator UX Research team and the first Launchpad startup cohort with UX Research.• Conducted generative research to investigate user needs, validate assumptions, and identify risks for a new LaunchPad startup. • Conducted evaluative usability research with beta testers on 3 funded LaunchPad graduates’ MVP prototypes. Presented findings and design recommendations to product teams.• Traveled to conduct on-site user research and beta kickoff meetings with customers for 2 insurance products.

Sidney, Nebraska, Us

• Designed, conducted, analyzed and reported findings on 11 in-person usability studies, many of them spanning several weeks, with the goal of optimizing the e-commerce user experience on Cabelas.com and Basspro.com for desktop and mobile.• Collected quantitative survey data, eye-tracking behavioral data, and qualitative usability feedback in each user test session.• Recruited and interviewed research participants at Cabela’s and Bass Pro Shops stores in the Denver area. • Worked closely with UX designers to create iterative design prototypes and user tests collaboratively. • Conducted several extensive competitive analyses focused on various e-commerce UX features. • Conducted research to improve the usability of a tablet-based application for in-store employees. • Streamlined the UX team’s data collection and storage methods by implementing a digital questionnaire system.• Trained and mentored a junior UX researcher.• Worked with analytical tools to study the online user experience remotely through metrics and journey flows, identifying areas to investigate further in user research studies.• Kicked off the transitional phase of the acquisition by evaluating Basspro.com thoroughly: writing user journeys from the perspectives of 4 personas across various devices, identifying usability pain points and validating them with a series of in-person user tests, citing and defining UX design heuristics in the critique, and presenting my research to Bass Pro Shops stakeholders.

takka provides world positive strategy and design that's systems-focused, sustainable, and conscious of consequence. (www.takka.co)• I consulted on UX optimization for a financial services client's new app, working closely with design and development partners• I led user research, including participant recruitment, surveys, and remote usability testing with the original software and each iteration of the UX redesign

Kaleider® was an insights, strategy and innovation consultancy that specialized in uncovering human truths that drive meaningful business solutions.• I strategized data collection and recruited participants in 4 major cities for a qualitative market research project for a real estate client• I conducted statistical analysis of survey data collected for a brand identity project for a local institutional client

Boulder, Colorado, Us

As the research team of one at this startup I served many roles and gained a lot of experience:• Conducted market research, empirical surveys, and qualitative user tests to guide design and development of several Human Design and MTHR products, working closely with dynamic teams of UX designers and developers.• Played an integral role in design sprints and project kickoffs: analyzing new clients’ products, positioning, competitive landscapes, and market opportunities; educating the internal team with the vital information; participating in the brand strategy brainstorm sessions on day one with each client.• Composed and hosted a series of webinars to train a client’s national sales team to use and sell a novel app to an unexposed market, incorporating long-term brand strategy, MVP app functionality as well as features in production, empathy for multiple target audiences, and long-term goals for brand awareness, user retention, and sales.• Strategized and launched a series of targeted A/B email campaigns to test the validity of our social good app MVP.• Traveled across the country to conduct in-person user tests with a client's local target audience.• Designed and conducted remote usability tests online as well, using InVision prototypes, published web apps, and competitors’ websites.• Spoke as voice of the user and audience expert for many projects, advising and aligning creative input toward the UX strategy.

• Helped purposeful brands uncover their core values and provided marketing strategy to tell their stories honestly. Collaborating with Kaleider and SCHOOL, I analyzed quantitative survey data and produced actionable reports for the client's app development team to pivot and produce a more effective iteration of the Katasi Groove app MVP. • On the qualitative side, I specialized in recruiting and connecting with local focus groups. Additionally, I assisted Kaleider in hosting a brand values ideation session and presented my research insights to the client’s board of investors.

Remote, Us

Boulder, Colorado, Us

SCHOOL was an ad agency that grew brands & organizations with purpose-led strategy and meaningful, human-centric experiences.My responsibilities included market research, creative briefs, social media strategy, project management, digital content coordination, advertising ROI analyses and reporting to clients.

Boulder, Colorado, Us

Full-time student, part-time research assistant, and part-time teaching assistant.I completed the PhD coursework requirements and graduate teaching program training requirements. I defended and published a Master's thesis in December 2014, and received a Master of Science degree in business administration.Throughout graduate school I worked part time as a research assistant (20 hours per week) rotating each semester for Professors John Lynch, Donnie Lichtenstein, Lawrence Williams, and Yacheng Sun.• I assisted with in-person and online data collection, data coding, grading, formula editing for journal publications, research group meeting coordination, and journal article collection and organization. • As a teaching assistant I led weekly lab sessions, graded all papers and exams, led exam review sessions and guest lectures.

Boulder, Colorado, Us

I was the sole instructor for an undergraduate marketing major capstone course offered to seniors and juniors, MKTG 4550: Advertising and Promotion Management. I taught an integrated marketing communications approach to market research, positioning, promotional strategy, and creative implementation of advertising campaigns.

Durham, North Carolina, Us

• Coordinated and led data collection on 2 major studies over the course of 3 years: Aging and Risk (LaBar Lab) and Perception of TV Ads (Hoyle Lab)• Managed allocation of grant funding for 7 PhD students and 3 post-doctoral researchers• Hired and managed 14 part-time data technicians and research assistants

I spent my senior year working with Dr Nicole Huff in the LaBar Lab and wrote and defended a senior thesis on fear learning and extinction. We utilized the DIVE (Duke Immersive Virtual Environment) for 360° VR, mild electro shock, and measured galvanic skin response.

Bristow, Oklahoma, Us

Organized and led teams of street canvassers in all boroughs of New York City, soliciting membership and donations to The Fund for the Environment. Responsibilities included training and management of employees, daily zone planning and strategy.

I worked as a research assistant in the Timing and Time Perception Lab under Ruey Chang and Dr Warren Meck.

Bachelor Of Science, Psychology

Master Of Science (M.S.), Marketing

Advertising Certificate, College Of Media, Communication, & Information