Allison Simonson Email & Phone Number

Minneapolis, Minnesota, Us

· Direct Manager for 5-7 Associates: responsible for overall development, priorities guidance, and day-to-day workflow· Work between team KAM/CALS and associates to manage workflow and ensure timely and accurate completion of tasks· Lead internal discussions between Operating Units and customer teams on volume and trade spending · Provide team support, coaching, and insight in working with Kroger as a customer · Spearheaded region Onboarding OneNote to simplify and centralize critical region information · Streamline tools and implement processes to provide clarity to associates and ensure work matters

Minneapolis, Minnesota, Us

· Responsible for sales planning, distribution, and trade management of total yogurt category at Kroger (representing $25MM in annual trade spend) · Led the team to 5 consecutive resets of positive distribution growth through best-in-class negotiations and customer relationship management · Outpaced all NAR customers in key growth metrics, including 2 consecutive years of share growth · Transformed a historically difficult customer relationship into a winning relationship for 2 consecutive years of growth · Successfully negotiated 2 Collaborative Category Optimizations (Category Bid Process) to secure positive distribution and winning share growth plans· Streamlined trade management tools to provide region’s most consistently accurate volume and trade spend estimates · Secured major promotional events that drove high levels of volume and display

Minneapolis, Minnesota, Us

· Category expert for meals/baking and yogurt OUs · Utilized best in class Kroger consumer (84.51) and POS (IRI/Market 6) data to provide planning teams with strategic growth stories · Responsible for distribution selling to Kroger category managers -- successfully sold in positive distribution in multiple categories· Worked cross functionally with National Category Management, Planning teams, and Kroger to lead 84.51 Strategy initiatives o Yogurt Strategy netted +1.2 distribution pts as part of a Hispanic focused set o Soup Strategy resulted in increased Progresso shelf presence and optimized sub- commodity share of shelf

· Managed Kroger categories totaling nearly $5 billion in total category sales ($6 million in Corporate Brand skus) · Responsible for development of marketing plans, product promotions, merchandising strategies, and inventory forecasting.· Key decision maker in all aspects of new product development process.· Interpreted trends and other sales analysis data to assist the Kroger team in product development and implementation.

Us

· Managed a portfolio of approximately 100 SKUs that contributed $17.7 million annually.· Launched Fresh Results Crystal Litter in Walmart stores and provided weekly support.· Worked with cross-functional teams to ensure timely sourcing of materials, package development, creative direction, and production.· Developed and tested new products with research and development team.· Successfully worked with sales to sell in multiple new products to key accounts for a projected $2.7 million of incremental business.· Launched a complete update of LitterMaid brand of approximately 20 SKUs.· Analyzed and presented key findings from Nielsen xAOC data to upper management regarding market share, reasons to buy, packaging form, and litter forms

Us

•Create new material and written content for upcoming website launches on a variety of brands•Copy edit content and compose product descriptions•Collaborate with brand managers to produce brand-conscious content.•Track progress of online copy and product descriptions throughout the duration of a project.•Update and assist in building newly launched websites. •Evaluate and edit Amazon, PetCo, Pet Smart, and other retailer product pages for brand accuracy.

Cincinnati, Oh, Us

•Design print and online advertisements current to brand image using design software CorelDraw and Corel PhotoPaint.•Implement email marketing campaigns by designing, scheduling, and tracking materials via constantcontact.com.•Create literature and sales materials by working with a diverse sales team across several countries. •Film, design, and produce product videos to be used in online advertisements.•Manage creation of marketing materials for industry-related trade show campaigns, including email invitations, ads, press releases, and press kits.•Work internationally with translators to create and update materials in various languages.

Cincinnati, Oh, Us

•Worked full time managing and building company contacts and business prospects, managed direct mail campaigns aimed at bringing in new customers, and used video editing software to create sales and research materials for current clients.