Allison Sexton Email & Phone Number

Atlanta, Georgia, United States

New York City Metropolitan Area

• Develop and execute strategies that increase revenue using acquisition, renewal, and cultivation tactics for nonprofit clients
• Offers strategic counsel about programs, measurement criteria, results, and overall landscape to clients

Greater Atlanta Area

• Oversaw the planning and execution of the direct response program, including direct mail, SEM, SEO, social media, programmatic, and telemarketing for nonprofit clients to exceed fundraising and revenue goals
• Operated as clients’ daily contact on project status & requests while coordinating cross-department collaboration
• Develop value-producing proposals, strategy documents, and strategic program recommendations to translate new business and annual program ideas into proposals
• Responsible for onboarding new clients, guiding channel audits to enhance program management
• Supervised the work of and provided useful feedback for coordinators. Worked closely with senior team members to identify and address training, development, education, and skill-building needs for reporting staff

Greater Atlanta Area

• Engineered and managed the marketing strategy for the Girl Scout Cookie Program, which has contributed to the highest budgeted revenue consistently for two years
• Led the marketing efforts for the Girl Scouts of Greater Atlanta four retail locations and introduced new digital tactics that resulted in increased in-store and online revenue
• Revitalized the email marketing program. Oversaw email testing, redesign, campaign segmentation, and personalization strategies that resulted in a 40% increase in crucial KPIs
• Led the direct mail display, paid search, and social media ad strategy and increased donor engagement by 30% in two years
• Managed external agencies and multiple cross-functional teams necessary to continually innovate to exceed revenue goals

Greater Atlanta Area

• Organized and drove daily progress of national marketing programs regarding schedule, budget, scope, and quality
• Acted as the brand expert for local store marketing activation supporting over 350 stores nationally and international
• Leveraged quantitative and qualitative analysis to identify customer needs and recommends solutions to drive customer purchase
• Spearheaded the rollout of a new loyalty program app. Ensured all teams were aligned with milestones, budgets, and timelines

Greater Atlanta Area

• Executed the day to day tactical direct response aftersales program for Jaguar, Land Rover, and Volvo
• Built and sustained strong relationships with the performance management team and all clients
• Scheduled management of deliverables and projects to ensure tasks are completed within tight deadlines; managed time effectively and efficiently
• Handled inquiries utilizing problem-solving, decision making, and critical thinking techniques
• Manages internal routing of all concepts, layouts, artwork, and digital proofs for review and ensures all materials are duly signed off and approved
• Prepared data processing specifications and perform audits

Greater Atlanta Area

Supported the planning process for digital display direct response and branding campaigns for Capital One.

Tallahassee, Florida Area

Coordinated lead-forward program to generate opportunities for non-target marketsPrepared and fulfilled promotional recapsProactively pitched promotional opportunities to national media

Detroit, Michigan, United States

Prepared and presented a competitive report on millennial media consumption.Develop a dynamic advertising POV for Chevrolet which aggregated current trends in the digital space. Generated competitive market analysis for automotive social media activity.

Tallahassee, Florida, United States

Ensured schedules were confirmed, and stations provided current, accurate contracts.Reconciled TV station invoices monthly to ensure programming aired per clients’ media specifications.

Birmingham, Alabama, United States

Promoted the image of the station group at events and appearances Interacted with the public by meeting and greeting listeners and conducting giveawaysAcquired knowledge about the administrative management aspects of radio

Las Vegas, Nevada, United States

Communicated conference information to attendeesAssisted with room set up, seminar seating, and publications distribution

Assisted developing client media budgets and schedulesAssembled marketing and demographic research for projectsCreated and updated weekly work in progress and job summaries

Production assistant for commercial video shoots Created promotional and advertising strategies for current and potential clients Assisted with office tasks, including data entry

Master Of Arts - Ma, Integrated Marketing Communication

Bachelor Of Arts In Communication And Information Science, Telecommunication And Film

Activities and Societies: University Programs, Residential Assistant

Education record

Education record