Threads & Honey is a woman-owned, custom embroidery shop in Louisville, KY that specializes in fine personalized gifts and décor. Best sellers include monogrammed cocktail napkins, embroidered table linens and seasonal tableware with curated embroidery designs.Drove YOY revenue growth by 17% through innovative customer service strategies, increasing customer loyalty and repeat business.Directed a team of artisans, marketing, and operational staff, fostering a collaborative environment that consistently exceeded performance targets.Achieved a 5.0 customer satisfaction rating by implementing best practices in customer communication and prioritizing customer needs, reinforcing the brand's positive reputation.Streamlined manufacturing operations, reducing production costs and increasing output efficiency; achieved an 800-bps reduction in labor as a percentage of revenue.Expanded market reach by developing new partnerships, growing the brand’s presence, and maximizing cross-selling opportunities across product lines.

Managed a $30M national account with Dollar General, developing and implementing sales strategies that increased market share and strengthened client relationships.Drove cross-functional collaboration with finance, design, and operations teams, ensuring alignment on sales strategies and organizational goals.Analyzed market trends and competitor activities, identifying growth opportunities that led to optimized product placement and increased sales within the Dollar General account.Built and sustained relationships with key stakeholders at Dollar General, facilitating open communication channels and fostering long-term partnership growth.Implemented data-driven decision-making to refine sales approaches, leading to consistent revenue increases and enhanced client satisfaction.

Increased annual shipments by 98% in 2020, driving a $15.3M revenue increase through tailored sales strategies and successful product rollouts.Boosted client topline sales by 55% in 2020 by identifying client needs, leveraging market insights, and providing fact-based solutions that led to higher sell-through.Achieved 600 bps margin improvement in a key category by introducing cost-effective initiatives that supported bottom-line growth without compromising product quality.Developed promotional campaigns that led to a 54% increase in retail sales during off-peak times, demonstrating creativity in expanding revenue opportunities.Launched new programs with major accounts, adding $7.5M to prior-year shipments and solidifying the brand’s position within Dollar General and Family Dollar.

Optimized assortment allocations for a category totaling $80M, aligning inventory levels with market demand to maximize sales and profit.Collaborated cross-functionally in challenging market conditions, contributing to a 3% sales increase over plan through effective team-driven strategies.Established SKU-level minimums to reduce stockouts, increasing product availability and ensuring a seamless customer experience.Achieved a 97% in-stock goal by coordinating closely with the Buying Team and vendors, resulting in minimal lost sales.Analyzed item performance metrics and adjusted allocations to support inventory turnover goals, improving overall category productivity.

Worked collaboratively with the internal Buying Team to identify business opportunities through the analysis of sales and gross profit for categories exceeding $90MM annuallyDeveloped product forecasts and assortment plans that assisted in comp growth totaling 4% over prior yearAnalyzed item level performance to ensure a productive assortment was presented to the customer

Assisted in assortment planning and strategies for $110MM category that increased topline sales by 10% over prior yearManaged financial plans and reported sales to the account and senior managementProvided analysis and recommendations and prepared category presentations for customers and senior management