As the Hardscapes Marketing Director for Retail at The Quikrete Companies, I am responsible for all elements of the marketing mix and growing the business in the retail sector, with particular focus to our fortune 1000 clients. I have more than a decade of experience in marketing, with a focus on digital and content marketing, systems thinking, social media, event planning, merchandising, price structure, and new product development. I am passionate about creating and executing innovative marketing strategies that deliver results and value for the customers and the company. I have won multiple awards for my content marketing campaigns, which have increased cross-platform social following, decreased cost per view, and driven thousands of hours of customer training. I also serve as an advisory board member for the Digital Marketing Certificate program at the University of South Florida Muma College of Business, where I share my insights and best practices with mid- and senior-level executives. I hold a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from the University of Georgia, and a Master of Business Administration from Florida State University.
Listed skills include Social Networking, Microsoft Excel, Microsoft Office, Social Media, and 23 others.