Allison Leigh Sisson Email & Phone Number

United States

Wilmington, North Carolina, United States

Wilmington, North Carolina Area

Developed and serviced new b2b relationship opportunities for promotional product distribution.Interpreted brand guidelines and business objectives across a range of industries including but not limited to pharmaceutical, technology, financial and professional services. Translated unique customer goals and advertising needs into effective promotional marketing strategies. Maintained supplier and product knowledge. Recommended creative line-ups of custom merchandise tailored to client preferences, budgetary parameters, and timeline requirements.Educated customers on best practices pertaining to product decoration techniques, safety, domestic and international shipping, warehousing, and other means of distribution.Prescribed production instructions for customer service and factory employees to mitigate foreseeable order error risk and influence quality of desired outcomes.Facilitated improved interdepartmental cohesiveness among large account contacts to aide in streamlining the procurement process.Responded as post-delivery issues and problems arise. Advocated in client's best interest and marshalled timely, satisfactory resolutions.

Raleigh, North Carolina

Designed collateral and corporate communication for national investment advisory practice representing $100+ Billion in client assets under management. Created and leveraged brand standards, templates, and scalable systems to support rapid operational growth as well as robust business line and vertical market expansion.Managed marketing projects, provided creative direction, and aided in the development of content in a fast-paced sales and service-driven environment.Oversaw work of vendors and teammates to ensure accuracy and quality as well as brand and regulatory compliance.Managed the firm's marketing vendor relationships, expenses, and service agreement contracts.Procured and oversaw distribution of printed materials, branded merchandise, and business gifts.Directed art, provided editorial support, and oversaw production of the firm's two quarterly flagship publications.Coordinated high-profile corporate events, meetings, and assisted with destination retreats. About CAPTRUST: Headquartered in Raleigh, NC, CAPTRUST is an independently owned, national investment advisory practice specializing in institutional retirement plan consulting, asset liability investing, and private wealth management.

Bachelor Of Science, Communication, Advertising

Education record