Allison Fonk Email & Phone Number

San Jose, Ca, Us

- Own A/B and multivariate test execution and documentation across site and app for three brands- Create roadmap and reporting processes to increase visibility into testing program goals and progress- Prioritize and manage experimentation roadmap- Work with analysts to understand experimentation results – help uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test data- Drive the test communication process, inform stakeholders of test status, provide visibility into test outcomes, suggest recommendations for follow up tests, and populate experimentation roadmap- Identify opportunities for improvement and/or testing, and develop informed business recommendations to share with the team- Work closely with developers to build out testable features in accordance with requirements

San Jose, Ca, Us

- Own A/B and multivariate test design, execution, and documentation- Prioritize and manage experimentation roadmap- Conduct experiment analysis – help uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test data- Drive the test communication process, inform stakeholders of test status, provide visibility into test outcomes, suggest recommendations for follow up tests, and populate experimentation roadmap- Use site analytics and web site testing data to identify opportunities for improvement and/or testing, and develop informed business recommendations to share with the team- Work closely with developers to build out testable features in accordance with requirements

Troy, Michigan, Us

Tag management : Implements tag firing and conversion triggers for more than 15 websites on Google Tag Manager (GTM) Event tracking : Creates global and campaign event tracking on Google Analytics via GTM; standardized naming conventions across properties for all sites Conversion rate optimization : Implements tests via Google Optimize - utilizing code and knowledge of CMS to create variations; builds tests for campaigns and reports out to business Landing page creation : Creates landing pages for campaigns, working closely with media buy, business, and content teams Campaign creation: Assists media buy and analytics team in creating and testing campaigns; advises business on layout and content for the target funnel audience Web administration : Makes updates in Content Management System (CMS) for the business, sometimes utilizing custom code to overwrite default styles or troubleshoot issues

Birmingham, Michigan, Us

- Managed the design, development, and deployment of over 40 responsive websites on various platforms, including Wordpress, Shopify, and Magento 2- Strategize website design, functionality, and digital presence for all clients, understanding their business and how the website will function for them- Worked with teams of designers, developers, and marketers to scope out web projects, keeping it on time and in budget- Resolved any issues, managing client expectations on cost, timeline, and managing development team’s priority tasks- Q&A websites across all devices throughout development, relaying any bugs or requirements to the development team- Managed websites after deployment, updating the websites as needed, both through CMS and code- Provided integration support to digital marketing channels, such as promotional email, marketing automation, SEO, social media, or ad buying- Managed FTP, databases, and DNS records to deploy changes

Southfield, Mi, Us

- Designer and marketer of nine brands under the Real Estate One Family of Companies umbrella- Focused on affiliate branding and rebranding efforts- Create and implement marketing campaigns- Create print and web marketing materials for use by agents and employees- Act as a liaison between vendors and clients- Help with multi-media projects including video- Event planning and organization

New York, Ny, Us

- Maintain accuracy of information on Penguin's main website and their imprints- Assist in aspects of online content management- Upload and code content (such as reading guides, special interest features, video, etc.)- Responsible for maintaining specific areas of the site and acting as the liaison between multiple departments- Use marketing and knowledge of publishing industry to strategically place upcoming and popular books in areas of the site that will drive sales and traffic to other content

Ann Arbor, Mi, Us

Part time position- Create a great retail experience through customer service- Provide advice and guidance about reading materials- Help customers with any of their needs- Work on registers and handle cash flow between the store and customer

Brooklyn, Ny, Us

Contract Position- Help with in-depth game design documents- Research for games- Some level design and testing- Written pitches for multiple clients- Online marketing and promotion

Lawrence, Ks, Us

- Maintained and troubleshoot professional grade printers- Held some leadership responsibilities such as training and scheduling

New York, Ny, Us

- Worked under an art director in the media department- Adapted book covers to audio book packaging- Created illustrations and did formatting for the CLICK catalog- Worked on small projects (such as a CD tray insert, an advertisement that appeared in AudioFile Magazine, and a CD sleeve)- Attended weekly lunches with executives from different areas around Scholastic to learn about the industry and creating a career- Worked on the 2008 Summer Intern Newsletter as design editor

Bfa, Visual Communication: Graphic Design, History (Minor)

Conversion Rate Optimization