Seasoned marketing executive with 20+ years driving go-to-market strategy and revenue acceleration at companies from from billion-dollar global IT consultancies to nimble private-equity-backed startups.Proven track record of building and leading high-performing teams, mentoring with a focus on critical thinking, problem-solving, sophisticated analysis and business insights, and polished communications that partner masterfully with other functions (product, sales, customer success) to solve complex go-to-market challenges. My philosophy - growth happens when an aligned GTM function works harmoniously to give customers the confidence they need to buy, renew, and advocate. The common threads in my career are 1.) aligning go-to-market teams on ICP, customer insights, competitive environment, market forces, and other GTM fundamentals, 2.) structuring messaging and demand programs that align with customer aspirations with stories that are rooted in product capabilities, and 3.) fortifying marketing’s reputation with deep sales funnel accountability, hands-on sales enablement, and integrated product launches.Highlights: - Full stack B2B marketer. Demonstrated strength and leadership experience in sales enablement, product marketing, revenue marketing, content marketing, and customer marketing as a VP-level practitioner as well as consultant, advisor, and industry analyst (Forrester).- Pre and post sale revenue driver. Expert in leveraging customer, market, and product insights to deliver differentiated, urgent, and defensible value propositions that build reputations, drive new pipeline, and retain and expand existing customer bases. -Sales Velocity Driver: Proven track record of sales acceleration via positioning, messaging, evidence, and narratives that are rooted in the customer experience: the problems that they are trying to solve, the transformations to which they aspire, and the outcomes that they seek to achieve. - Dynamic presenter: Presents with confidence and authority to educate and inspire small and large audiences, from webinars to in-person keynotes, and from analysts to press.Industry Expertise:Management ConsultingArtificial Intelligence & Machine LearningData & AnalyticsCloud/SaaSBiopharma & Life SciencesMedical DevicesHospitals & HealthcareHuman ResourcesHigher Education