Allison Sutton's Location
Nashville, Tennessee, United States, United States
Allison Sutton's Contact Details
Allison Sutton work email
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Allison Sutton personal email
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About Allison Sutton
I am a highly motivated leader with years of experience in marketing, communications, event planning and retail, who possesses a unique ability to excel in both strategic and creative roles. Skilled in communication, marketing strategy, analytic problem solving, and leadership, in my roles I have learned the art of managing both people and projects. After 3+ years of growing the brick and mortar business of a fashion social enterprise from the bottom up, I've shifted my career focus and am currently utilizing my creative, marketing and management skills towards a new avenue of marketing. Through my experience working in multiple rapidly growing small businesses, I've had the opportunity to wear many hats, learning quickly for the overall success of the company. This has served me well as an individual because I've learned to be flexible, problem-solve creatively, and manage multiple projects simultaneously, while getting the jobs done with the highest excellence.
Allison Sutton's Current Company Details
Allison Sutton Work Experience Details
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Director Of OperationsShe Reads Truth May 2022 - PresentBrentwood, Tn, Us
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Brand DirectorHappily Grey, Llc Dec 2020 - May 2022Nashville, Tennessee, Us• Developed brand messaging, story and overall brand voice, leading strategy and content planning across all areas of the business• Focused on brand growth through influencer marketing; oversaw A-list brand partnerships; drove $1.2M in revenue (YTD) through deals• Photoshoot management for high level capsule collections from creative direction and set design to day of director • Experience working within the PR communications sector, primarily with a digitally focus• Managed multiple social media channels with combined 1.5 million readers (content ideation, strategy planning, content creation, graphic design and insight reporting) // IG: @marylawlesslee , @HappilyGrey • Played an integral role in strategy, planning, execution and marketing of new brand verticals including capsule collections, in house brands, and a book publishing deal• Planned, executed and managed brand events• Supported brick and mortar/e-commerce team through retail strategy development• Improved website and blog SEO increasing page sessions 15%, page views 6%, and session duration 5%• Increased affiliate program conversion by 42%• Grew email audience 35% through weekly email blasts, monthly newsletters, and targeted, strategic email marketing -
Retail Marketing And Events ManagerAble Jul 2017 - Jul 2020Nashville, Tennessee, Us• Organized and executed press events, large-scale revenue driving activations, in store events and outreach events • Worked alongside the brand partnerships team to ideate, plan, and lead a team to execute multiple influencer marketing brand events • Increased brand revenue through execution of store events• Led retail marketing and in store advertising campaigns as well as visual merchandising concepts for brick and mortar • Partnered cross functionally with key stakeholders to create a cohesive brand story for the brick and mortar experience • Maintained multiple budgets for in store marketing collateral, visual storytelling, brand events and in store experience -
Head Of Retail OperationsAble May 2017 - Jul 2020Nashville, Tennessee, Us• Built the brick and mortar retail channel of the business and grew it +31% YoY • Made and led collaborative revenue driving discussions and decisions with corporate leadership team• Yielded strong revenue KPIs through inventory management, store planning and selling strategies• Increased efficiencies through establishing new processes for day to day operations as well as staffing and training • Facilitated multiple cross functional company moves through talent recognition, succession planning, and development• Managed all general human resource practices for the retail team (recruiting, interviewing, hiring, firing, training, etc.) • Created and implemented a 40-page retail employee handbook to streamline on-boarding, training and company policies
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Flagship Store ManagerAble Jan 2017 - Jul 2017Nashville, Tennessee, Us• Founding member of the retail team as the first store manager hired• Managed Flagship staff in the day to day of store operations• Led a team with high value on authenticity in selling strategy • Worked on the sales floor to support and lead the store team • Managed inventory on sales floor and in back stock to maintain visual standards and appropriate stock levels to meet sales goals • Established visual merchandising strategies to showcase product and new collections • Created bi-weekly staffing schedules while managing payroll costs and budget implications
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Assistant Display CoordinatorAnthropologie Apr 2016 - Mar 2017Philadelphia, Pa, Us• Assisted role of display coordinator and visual merchandiser to design, create and build in-store displays, fixtures, and store window installations to enhance overall store aesthetic in line with merchandising of new collections and seasons.• Filled in as display coordinator when store’s DC took a leave of absence for 7 weeks • Gained experience in woodworking, working with multiple mediums, designing with and manipulating everyday materials to create works of art that tell a story and add to the overall shopping experience. -
Student InternG42 Oct 2015 - Mar 2016Mijas Pueblo, Malaga, EsG42 is a six-month leadership and discipleship program created for inspiring and equipping young men and women to locate their passion, whether in business, the non-profit realm, or the arts, and to develop a strategy to use that passion. Developed leadership and interpersonal skills through 6 months of leadership, business, and entrepreneurial training courses and one-on-one career coaching and mentoring -
International Team LeaderAdventures In Missions Sep 2014 - Jul 2015Gainesville, Georgia, UsLed a team through a year-long program called The World Race. The World Race is a stretching journey to serve individuals in third-world countries, joining alongside humanitarian organizations that are doing important work in impoverished communities and building relationship with individuals.• Appointed as one of six leaders among a participant group of 50+ to lead a team across 11 countries throughout Asia over the course of a year to partner with local non-profits & relief organizations.• Facilitated healthy conflict and feedback among a diverse team of individuals through stressful and high-tension situations.• Gained valuable knowledge and understanding of different cultures and experiences through working with diverse people groups• Led one-on-one mentoring sessions for a team of six.• Successfully fundraised $15K while building a strategic network of donors -
Assistant Director Of CommunicationsClothed In Hope Feb 2013 - May 2014Cary, Nc, UsA non-profit organization dedicated to offering life-changing opportunities to impoverished women in Zambia, Africa. By teaching sewing and business skills to these women, they are able to earn an income and provide a sustainable income, contributing to the end of the poverty cycle in their families. • Responsible for promoting the organization and events by way of print and social media• Networked within the Columbia, SC community to build brand awareness and relationships with local organizations, restaurants and companies for partner events and PR opportunities• Managed social media platforms for the organization and leveraged these for marketing opportunities and fundraising / event promotion -
Volunteer LeaderYoung Life Feb 2011 - May 2014Colorado Springs, Co, UsYoung Life is a Christian ministry for high school students meeting individuals where they are in their personal growth journey while offering mentorship, friendship and the hope of the Gospel. -
Retail InternYoung Life May 2013 - Aug 2013Colorado Springs, Co, Us• Responsible for operating the camp store• Trained, managed and led three teams of summer volunteers working in the store• Assisted the retail director and store manager with buying• Managed inventory • Conceptualized and executed visual merchandising concepts bi-weekly and throughout the summer months, correlating with newness of product
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Administrative AssistantYoung Life Jun 2012 - Jun 2012Colorado Springs, Co, UsVolunteered for one month of the summer serving high school campers alongside 40 other college students in the Summer Staff volunteer program as the office administrative assistant. • Responsible for communicating logistical information to camp staff and head leaders as the main information center of the camp• Clerical work • Organized details for all camp events throughout three sessions of summer camp and communicated appropriately to necessary parties• Learned the ins and outs of the operations of running a summer camp behind the scenes
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Global Communications VolunteerInternational Justice Mission Jul 2012 - Aug 2012Arlington, Va, UsInternational Justice Mission (IJM) is a non-profit organization which helps to rescue and rehabilitate victims of human trafficking, internationally. In my time as a volunteer I worked in the donor relations department.• Responsible for mailing letters to “Freedom Partners”• Confirmed and sent receipts to donors and advocates• Executed data input through Raiser's Edge • Categorized donor information and data from international exploratory trips -
Philanthropy ChairDelta Zeta Sorority Oct 2010 - May 2011Oxford, Oh, Us• Organized philanthropic opportunities with local organizations in the Columbia, SC area• Organized teams within the sorority for volunteer events with over 300 chapter members • Managed and executed large sorority philanthropy events • Presented at large chapter meetings Philanthropy Events during my time in the position: • Turtle Tug 2012:Total Raised: $25,000 Turtle Tug is Delta Zeta’s annual spring philanthropy event, which our chapter used to raise money for DZ's local and national philanthropies, benefitting speech and hearing.• Painted Turtle Trot 2012:Founded and organized Delta Zeta’s first annual fall philanthropy event, The Painted Turtle Trot 5K color run. The proceeds of the race benefit Delta Zeta’s national philanthropy, The Painted Turtle Camp, a camp for chronically ill children.
Allison Sutton Skills
Leadership
Nonprofits
Public Speaking
Volunteering
Microsoft Office
Social Media
Customer Service
Teamwork
English
Microsoft Excel
Microsoft Word
Powerpoint
Research
Photoshop
Allison Sutton Education Details
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University Of South CarolinaRetail Management -
University Of South Carolina
Frequently Asked Questions about Allison Sutton
What company does Allison Sutton work for?
Allison Sutton works for She Reads Truth
What is Allison Sutton's role at the current company?
Allison Sutton's current role is Operations Director at She Reads Truth.
What is Allison Sutton's email address?
Allison Sutton's email address is al****@****ble.com
What schools did Allison Sutton attend?
Allison Sutton attended University Of South Carolina, University Of South Carolina.
What skills is Allison Sutton known for?
Allison Sutton has skills like Leadership, Nonprofits, Public Speaking, Volunteering, Microsoft Office, Social Media, Customer Service, Teamwork, English, Microsoft Excel, Microsoft Word, Powerpoint.
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