Allison Sutton Email & Phone Number

Brentwood, Tn, Us

Nashville, Tennessee, Us

• Developed brand messaging, story and overall brand voice, leading strategy and content planning across all areas of the business• Focused on brand growth through influencer marketing; oversaw A-list brand partnerships; drove $1.2M in revenue (YTD) through deals• Photoshoot management for high level capsule collections from creative direction and set design to day of director • Experience working within the PR communications sector, primarily with a digitally focus• Managed multiple social media channels with combined 1.5 million readers (content ideation, strategy planning, content creation, graphic design and insight reporting) // IG: @marylawlesslee , @HappilyGrey • Played an integral role in strategy, planning, execution and marketing of new brand verticals including capsule collections, in house brands, and a book publishing deal• Planned, executed and managed brand events• Supported brick and mortar/e-commerce team through retail strategy development• Improved website and blog SEO increasing page sessions 15%, page views 6%, and session duration 5%• Increased affiliate program conversion by 42%• Grew email audience 35% through weekly email blasts, monthly newsletters, and targeted, strategic email marketing

Nashville, Tennessee, Us

• Organized and executed press events, large-scale revenue driving activations, in store events and outreach events • Worked alongside the brand partnerships team to ideate, plan, and lead a team to execute multiple influencer marketing brand events • Increased brand revenue through execution of store events• Led retail marketing and in store advertising campaigns as well as visual merchandising concepts for brick and mortar • Partnered cross functionally with key stakeholders to create a cohesive brand story for the brick and mortar experience • Maintained multiple budgets for in store marketing collateral, visual storytelling, brand events and in store experience

Nashville, Tennessee, Us

• Built the brick and mortar retail channel of the business and grew it +31% YoY • Made and led collaborative revenue driving discussions and decisions with corporate leadership team• Yielded strong revenue KPIs through inventory management, store planning and selling strategies• Increased efficiencies through establishing new processes for day to day operations as well as staffing and training • Facilitated multiple cross functional company moves through talent recognition, succession planning, and development• Managed all general human resource practices for the retail team (recruiting, interviewing, hiring, firing, training, etc.) • Created and implemented a 40-page retail employee handbook to streamline on-boarding, training and company policies

Nashville, Tennessee, Us

• Founding member of the retail team as the first store manager hired• Managed Flagship staff in the day to day of store operations• Led a team with high value on authenticity in selling strategy • Worked on the sales floor to support and lead the store team • Managed inventory on sales floor and in back stock to maintain visual standards and appropriate stock levels to meet sales goals • Established visual merchandising strategies to showcase product and new collections • Created bi-weekly staffing schedules while managing payroll costs and budget implications

Philadelphia, Pa, Us

• Assisted role of display coordinator and visual merchandiser to design, create and build in-store displays, fixtures, and store window installations to enhance overall store aesthetic in line with merchandising of new collections and seasons.• Filled in as display coordinator when store’s DC took a leave of absence for 7 weeks • Gained experience in woodworking, working with multiple mediums, designing with and manipulating everyday materials to create works of art that tell a story and add to the overall shopping experience.

Mijas Pueblo, Malaga, Es

G42 is a six-month leadership and discipleship program created for inspiring and equipping young men and women to locate their passion, whether in business, the non-profit realm, or the arts, and to develop a strategy to use that passion. Developed leadership and interpersonal skills through 6 months of leadership, business, and entrepreneurial training courses and one-on-one career coaching and mentoring

Gainesville, Georgia, Us

Led a team through a year-long program called The World Race. The World Race is a stretching journey to serve individuals in third-world countries, joining alongside humanitarian organizations that are doing important work in impoverished communities and building relationship with individuals.• Appointed as one of six leaders among a participant group of 50+ to lead a team across 11 countries throughout Asia over the course of a year to partner with local non-profits & relief organizations.• Facilitated healthy conflict and feedback among a diverse team of individuals through stressful and high-tension situations.• Gained valuable knowledge and understanding of different cultures and experiences through working with diverse people groups• Led one-on-one mentoring sessions for a team of six.• Successfully fundraised $15K while building a strategic network of donors

Cary, Nc, Us

A non-profit organization dedicated to offering life-changing opportunities to impoverished women in Zambia, Africa. By teaching sewing and business skills to these women, they are able to earn an income and provide a sustainable income, contributing to the end of the poverty cycle in their families. • Responsible for promoting the organization and events by way of print and social media• Networked within the Columbia, SC community to build brand awareness and relationships with local organizations, restaurants and companies for partner events and PR opportunities• Managed social media platforms for the organization and leveraged these for marketing opportunities and fundraising / event promotion

Colorado Springs, Co, Us

Young Life is a Christian ministry for high school students meeting individuals where they are in their personal growth journey while offering mentorship, friendship and the hope of the Gospel.

Colorado Springs, Co, Us

• Responsible for operating the camp store• Trained, managed and led three teams of summer volunteers working in the store• Assisted the retail director and store manager with buying• Managed inventory • Conceptualized and executed visual merchandising concepts bi-weekly and throughout the summer months, correlating with newness of product

Colorado Springs, Co, Us

Volunteered for one month of the summer serving high school campers alongside 40 other college students in the Summer Staff volunteer program as the office administrative assistant. • Responsible for communicating logistical information to camp staff and head leaders as the main information center of the camp• Clerical work • Organized details for all camp events throughout three sessions of summer camp and communicated appropriately to necessary parties• Learned the ins and outs of the operations of running a summer camp behind the scenes

Arlington, Va, Us

International Justice Mission (IJM) is a non-profit organization which helps to rescue and rehabilitate victims of human trafficking, internationally. In my time as a volunteer I worked in the donor relations department.• Responsible for mailing letters to “Freedom Partners”• Confirmed and sent receipts to donors and advocates• Executed data input through Raiser's Edge • Categorized donor information and data from international exploratory trips

Oxford, Oh, Us

• Organized philanthropic opportunities with local organizations in the Columbia, SC area• Organized teams within the sorority for volunteer events with over 300 chapter members • Managed and executed large sorority philanthropy events • Presented at large chapter meetings Philanthropy Events during my time in the position: • Turtle Tug 2012:Total Raised: $25,000 Turtle Tug is Delta Zeta’s annual spring philanthropy event, which our chapter used to raise money for DZ's local and national philanthropies, benefitting speech and hearing.• Painted Turtle Trot 2012:Founded and organized Delta Zeta’s first annual fall philanthropy event, The Painted Turtle Trot 5K color run. The proceeds of the race benefit Delta Zeta’s national philanthropy, The Painted Turtle Camp, a camp for chronically ill children.

Bachelor’S Degree, Retail Management

Education record