Allison Svabik Email & Phone Number

Atlanta, Ga, Us

Atlanta Metropolitan Area

Your Serve Tennis is Atlanta’s original specialty tennis retailer. Family owned and operated since 1976, it continues to grow, currently with nine full-service stores in the metro area.I work directly with the founder to run marketing and events. I am responsible for our community outreach and work with working with hundreds of on-court coaching professionals to manage our referral rewards program. Additionally, I run our social media channels, producing content and growing audience. My focus to increase the number of customers that visit our stores, while providing the best customer service.

Atlanta, Georgia, United States

Atlanta is the largest market for adult recreational tennis players in the world. Besides the weather being conducive to year-around play, the access to courts is unprecedented. As the city grew and its transient residence sprawled to the suburbs to plant roots, most newly constructed neighborhoods - even modest ones - built tennis courts to be competitive in the booming real estate market. And, since everyone was new to town, neighborhood tennis teams became the social scene with various league structures built to support it.Those league structures have not been updated since. And, the next generation is not getting married, having kids, and moving to the suburbs to discover the sport at the rate they once were. Before the pandemic, membership was on the decline as players aged out of the game, couldn't make the time commitment, or got frustrated with common hassles. So, TENNIS LADY's Wine-Down Wednesday league was created with a faster format and focus on fun as a way to keep players playing and introduce the sport to new players.

Greater Atlanta Area

Produce Inform’s Inbound Marketing strategy. •Communicate product value proposition and technology as it relates to the growth of current and prospective partnerships (MailChimp).•Serve as the main point of contact on all partner education and troubleshooting (Knowledge Base). Establish and track partner performance objectives with key business, editorial, technical and advertising stakeholders. •Spot trends and opportunities to maximize revenue among current and prospective partners. •Monitor critical project hand-offs through completion. Lead product implementation for new and existing partners to ensure quality of services and solutions. •Oversee the process of onboarding new partners to improve efficiencies. •Collaborate with Lead Solutions and Technical Support Engineers on strategic problem solving.

Atlanta, Ga

Consulted new and old media publications on their digital video strategy and site design to grow revenue by 60%.

Atlanta, Ga

• Consult publishing partners on digital video solutions, understanding industry and editorial objectives while advising on advertising and content strategy. • Pitch products that fill partners' needs and achieve internal goals to generate revenue for all stakeholders. • Collaborate cross-functionally with Business Development, Sales, Product Management, Engineering, Ad Operations, Finance and Support teams to deliver partner solutions. • Oversee business process for on-boarding, product implementation, remediation, reporting and billing.

Atlanta, Ga

• Envisioned and executed the re-brand of partners' resource site to help onboard new business and achieve trusted advisor status• Managed the project by producing videos, writing supportive material, and sourcing graphic design team. Received company-wide excellence award for the final product, which can be seen at: SBPhub.NFHSnetwork.com• Retained top partners by building and maintaining strong relationships to become their broadcast video production and marketing expert• 120% to goal in product adoption by identifying and growing opportunities to add partners while increasing existing product use• Lead department in revenue generation by collaborating with Marketing Specialists to initiate plans for partners to execute• Most valued collaborator among Territory Managers by advancing sales through overseeing the transition and success of new partners

Atlanta, Ga

Advanced from Production Assistant to Associate Producer to Producer by: • Managing a national Comcast account that required programming, planning and quality control of live weekly broadcasts, production of highlight packages, and consistent content submission to Xfinity On Demand• Developing original programming. Building production plans, show rundowns, graphics, and sponsored elements. • Creating network promos to enhance brand awareness and message consumers • Improving efficiency on various department responsibilities by creating organized and replicable processes • Spearheading new business production efforts to elevate national partnerships and increase brand equity • Achieving many roles of live and post production for distribution across network and cable television, VOD and streaming platforms including: producer, director, assistant director, technical director, replay, graphics, and camera operator• Demonstrating advanced proficiency in Microsoft Office Suite, Final Cut Pro, Photoshop, LiveText, Expression, and NewTek 3Play.

• Attended weekly status meetings at the Garden with clients; wrote POVs on media vendors for colleagues and clients reference• Organized media settlement for client; built proof of performance presentations recapping media campaign buys • Created and branded “KnowlShare: 3 Media Things” weekly e-mail newsletters to update colleagues on the latest industry trends

• Pulled competitive runs and ran reach/frequency data for the client• Created and branded “Curious Intern Recap” reports which delivered top-line takeaways from observation visits to UM’s sister agencies to give colleagues insights relevant to their work • Lead group intern project to deliver a 2011 media plan for the Six Flags account. Presented to Six Flags team, Human Resources, the CEO and President of the company.

• Wrote weekly sports columns with niche focus inside Marist College athletics for Hudson Valley region readers• Advised publisher, executive editor, and Hudson Valley Weekend editor on new media marketing strategies to implement in start-up business; for example, Face book presence through dedicated pages, groups, and event invitations

• Analyzed qualitative research surveys from individual ticket buyers to present trends, ideas, and recommendations• Researched competitive promotions such as give-away items, ticket discounts, and value plans around professional sports leagues to present ideas to implement into future season planning• Critically examined team site web content to determine leverage in changing media industry• Worked the Atlanta Thrashers annual youth hockey summer camp and received the “Lady Byng” award as the best fan development team member for their off of the ice efforts to ensure camp runs smoothly and the campers leave with a positive experience• Pitched promotional ideas to Vice President of Marketing, Advertising, and Branding to be used toward planning future seasons• Influenced content and made an expertise appearance in the inaugural human resources internship video posted on the company website and advertised to college students around the country• Contributed my objective ideas and opinions in the initial pitch for the Atlanta Hawks 2009-2010 marketing campaign • Learned professional sports franchise challenges and opportunities internally and externally dealing with ticket buyers, leagues, agencies, and sponsors

• Present weekly campus tours to promote the Marist College community to prospective students and family members • Enhanced public speaking abilities by answering students and families’ questions, and improved self-extension by providing contact information for future reference, with the goal to assist through the difficult college decision process

• Performed on-air reports during Marist men’s basketball game broadcasts which increased confidence in my public speaking abilities• Interviewed coaches, players, and local community leaders which improved broadcast content and enhanced viewership• Learned how to present game information casually to fans and ask interesting questions to increase viewer entertainment

• Conducted and presented competitive market analysis research to improve new media properties• Proactively took on additional assignments and opportunities: broadcasted baseball highlights, observed target audience profile segment research and development findings, attended a series of marketing strategy briefs, worked with Creative Service Sports Unit team, learned digital design processes, and witnessed business deal making process for outsourcing fantasy game content offerings• Presented potential business opportunity to invest in existing social media platforms which led to the overtaking Facebook pages, social networking outlet for NASCAR fans, to extend reach of target audience, drive traffic, and increase revenue for company sites • Gained understanding of the business planning process to include background research, executive overview, and execution

• Support development and implementation of promotional marketing plan for the Division I collegiate men’s and women’s basketball teams; collaborate with Assistant Athletic Director to develop strategy; market and distribute promotional products to basketball fans • Assist creative development for athletics’ website redesign to include photographs available for purchase• Completed competitive market analysis on single game and season ticket sales to show customers their increased value• Designed inaugural visitors’ guide to be available on the website and distributed to visiting teams in need of area information

Ba/Bs, Business Administration - Marketing And Sports Communication, 3.85 Gpa

Activities and Societies: Division I NCAA Volleyball athlete | Eucharistic Minister at Marist College community Masses | Editor and Chief.

Semester Studying Abroad

Activities and Societies: Public Relations committee member and study-abroad student representative in Student Government Association –.

Paris Fashion: Atelier To Marketplace

Two-week course through Marist International Programs. • Completing the Discovering French Fashion Capsule Program, with an emphasis.

High School

Activities and Societies: Varsity Volleyball | Varsity Basketball | Eucharistic Minister