Allison Tan Email & Phone Number

Singapore

Singapore, Singapore, Sg

Holistic brand management leading regional brand strategy, offline activations and social media team consisting of SNS and KOL marketing. Responsible for improving brand health, increasing market penetration, and project management of social media efforts. Management of SEA brand events to uplift brand awareness and drive conversion, cross functional team management to for execution and achievement of targets. Execution of regional brand and commercial partnerships to improve brand trust, acquire new users and increase market revenue.

Singapore, Singapore, Sg

Overall brand custodian for Singapore and Malaysia markets; end to end planning and execution of all brand efforts such as PR media, commercial campaigns, OOH activations, CSR partnerships, offline brand pop-up activations and more.

Singapore, Singapore, Sg

Regional execution of creative projects and campaigns to deliver local assets; such as creative productions, lookbook/video shooting and more. Coordinate with internal and external stakeholders for regional OOH activations and budget management.

Singapore, Singapore, Sg

Marketing strategist - full list of past and present portfolio brands include:Ola Beach Club | Olivia & Co. | Table Manners | Mama Soi Records | Mr Biryani 🔺 Key Responsibilities & Roles• Digital Marketing- sole ownership & management of brands' digital platforms- ownership of editorial calendar & digital content strategy, including copywriting & graphic visuals - end-to-end management of digital marketing plans covering paid advertising & data analysis - firsthand experience in website building, domain, hosting & backend management (WordPress) - keen focus on online community building & engagement; point of contact for customer support with reservations, enquiries & feedback, liaising with operations team & stakeholders• Operational Marketing - end-to- end management of strategic partnerships with key industry players for coveted brand positioning- piloting of strategic & tactical marketing campaigns, executed via BTL & ATL assets - market research & analysis of consumer trends & competitors best practices - liasion with third party vendors for production of print & digital marketing assets, ie. websites, road banners• PR & Media - client experience working with creative agencies - preside collaborations with influencers & media, ie. media hostings, campaign launches - preparation of press materials ie. press release, media invite, KOL lists• Events Management - point of contact for events enquiries & executions - pursuing of leads via a variety of outreaching platforms, paid advertising & online/offline marketing assets - full management of event; from consultation to execution - client relationship building & management

Singapore, Sg

5 months internship program with Temasek Polytechnic - key duties included front desk operations, and taking charge of direct liaison with chinese and korean guests and partners.