Hello! I'm a marketing professional with four (4) years of experience, specializing in B2B strategies. I am a proud graduate of the University of Kentucky with a double major in Marketing and International Business. My plans to study and intern in London, England, were impacted by the pandemic, leading me to work remotely for both the University of Kentucky and Stratus Networks. This experience eventually led me to my current role as a Marketing Coordinator at Stratus Networks.When I first started at Stratus Networks, the company had no established marketing efforts aside from a strong focus on word of mouth from satisfied customers. This presented a significant challenge, requiring the development of resources, collateral, and campaigns from scratch.In my current position, I manage end-to-end marketing campaigns to increase brand visibility and drive customer engagement. I specialize in market research, data analysis, and developing innovative campaigns that deliver measurable results. I'm also currently immersing myself in the world of AI, exploring its rapidly evolving nature.I pride myself on my collaborative approach, valuing teamwork and continuously seeking opportunities for learning and development. Let's connect and chat!
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Sales And Marketing CoordinatorIdentitiChicago, Il, Us
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Marketing CoordinatorStratus Networks Jun 2021 - PresentPeoria, Illinois, Us• Developed and executed a go-to-market strategy, resulting in 25% increase in sales • Drove content creation to fuel the go-to-market engine, including explainer videos, customer testimonials, case studies, a complete website refresh, and brand standardization across all sales and presentation materials• Amplified brand presence via targeted social engagements and social outreach, resulting in a 68% increase in LinkedIn followers • Managed vendor relationships, including vetting and negotiating contracts with all marketing vendors • Orchestrated cross-functional collaboration among sales, product, and creative teams, establishing a central communication hub to integrate all marketing assets -
Marketing InternStratus Networks May 2019 - May 2021Peoria, Illinois, Us•Collaborated with team members on various projects to support overall marketing goals•Contributed to the creation of marketing materials, such as brochures and presentations•Demonstrated a willingness to learn and take on new challenges in a fast-paced environment
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Social Media & Education Abroad Peer Ambassador InternUniversity Of Kentucky Aug 2020 - Jun 2021Lexington, Ky, Us• Hired to increase awareness of education abroad programs among the student body during the COVID lockdown• Planned in-person & remote university-wide events to foster professional and social community involvement. Developed and integrated social media content for the University of Kentucky’s official social media platforms, as well as the University’s Education Abroad accounts, aiming to increase awareness and interest in studying abroad • Executed numerous awareness-building campaigns targeting approximately 23,000 undergraduate students through class visits, fairs, and social campaigns
Allison Topp Education Details
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University Of KentuckyMarketing And International Business -
Arcadia UniversityInternational Business
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Gatton College Of Business And Economics
Frequently Asked Questions about Allison Topp
What company does Allison Topp work for?
Allison Topp works for Identiti
What is Allison Topp's role at the current company?
Allison Topp's current role is Sales and Marketing Coordinator.
What schools did Allison Topp attend?
Allison Topp attended University Of Kentucky, Arcadia University, Gatton College Of Business And Economics.
Who are Allison Topp's colleagues?
Allison Topp's colleagues are Dan Groch, Sarah Broadfoot, Lynne Rzesutko, Demarius Bryant, Lisa Crowne, Michelle Schrader, Rebecca Lutka.
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