Integrated Marketing Analyst
Marysville, Ohio
• Cross-functionally coordinated execution of large-scale programs & strategic brand campaigns• Executed, influenced and motivated data-lead decisions, ensuring alignment to business goals • Delivered strategy, frequently re-prioritized requests, and informed team on project KPI’s & results • Produced AeroGarden Holiday campaign, including TV, DRTV, Digital, Social Media & Website • DRTV Campaign was 57% more effective YOY, leading to +60% YOY Holiday Online Sales • Partnered cross-functionally with internal & external stakeholders & omnichannel disciplines, including: Brand, DTC, UX, SEO, Sponsorship, Insights, Social, R&D, Legal, IT, Finance & Packaging