Allison Van Houten Email and Phone Number
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A global full-stack marketing leader with depth in consumer (DTC) and B2B2C product marketing and brand management, especially for new tech products and categories. Built startups into household names and strengthened the world's most valuable brands (i.e. Maven Clinic, Epic! for Kids, Getaround, Omada Health, Google, YouTube, Martha Stewart). Repeatedly sets a clear GTM strategy, then aligns people, budget, and channels for growth. Recognized for unifying and motivating teams toward clear goals, and creatively simplifying complexity across products and audiences. Strong fit for companies that want to clarify or up-level a multi-audience strategy, brand promise, channels, measurement, and team to scale.EXPERTISE » Global leadership | change management | strategy, budget & goal setting | segmentation | positioning | brand management | product marketing | creative excellence | paid, earned, owned channels | consumer insights | launches | cross-functional collaborationINDUSTRIES » consumer technology (apps, hardware, software) | healthcare / healthtech | kids | education | pets | transportation | media & entertainment | blockchain / web3 | CPG | adsBUSINESS MODELS » Direct (B2C, B2B) | B2B2C | Product-Led Growth (PLG) | marketplace | subscription | freemium | advertising | consulting | non-profitADDITIONAL » Independent Board Director at Pinwheel Phones for Kids (seed, for-profit) and SF SPCA (non-profit); Leadership mission: Empower growth with space, support, sentiment, and structure | AdWeek Executive Mentor | Intermediate Spanish
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Vice President, Product MarketingUdemySan Francisco, Ca, Us
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Vice President, MarketingMaven Clinic Apr 2024 - PresentNew York, UsLeading Marketing—B2B Growth, B2C Growth, Brand & Comms—at the world's largest virtual clinic for women and families, on a mission to make healthcare work for all of us.Maven's award-winning digital programs provide clinical, emotional, and financial support in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and perimenopause & menopause. Employers and health plans trust Maven's platform to improve clinical outcomes, reduce healthcare costs, and provide benefits program equity. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com. -
Board DirectorPinwheel Kids' & Teens' Phone Jul 2022 - PresentAustin, Texas, UsQuality smartphones for kids and teens that enable responsible and healthy usage, with software and apps managed by parents (pinwheel.com) -
Board DirectorSan Francisco Spca Nov 2021 - PresentSan Francisco, Ca, UsWorld-class veterinary hospital and adoption center transforming how pet guardians, dogs and cats access lifesaving care (sfspca.org). Chair, Corporate Development Committee; Member, Finance & Development Committees -
Chief Marketing OfficerChia Network May 2022 - Apr 2024San Francisco, California, Us· Open-source blockchain SaaS infrastructure used by the World Bank, governments, and enterprises for carbon market transparency· Recruited to build Marketing team from “0 to 1”and simplify the positioning of a very complex product· Leading Product Marketing, Brand, Growth (Paid & SEO), Comms (PR, Policy, Social) and Content· Defined multi-audience positioning and growth strategy, then launched aligned rebranding initiative· Refreshed full website navigation, content, visual ID, CMS and analytics platform for segment-specific demand gen campaigns -
Chief Marketing OfficerEpic For Kids Mar 2020 - May 2022Redwood City, California, Us• Epic! for Kids (acquired by BYJU'S) inspires parents and teachers to unlock the potential of every child with the leading digital reading platform reaching 75 million kids globally• Hired to transform Epic! from startup to trusted household name and unifying the Marketing team• Scaled full-stack Marketing team from 10 to 40: PR, Brand, Product Marketing, Growth (Paid, SEO, CRO), CRM, and Research• Tripled kid reach while strengthening global reputation—two key reasons for acquisition • Launched first rebrand and integrated campaign that increased parent awareness 3X, with 97% agreeing on brand attributes• Optimized web and app funnel conversion rates with ongoing freemium upsell and annual upgrade experimentation• Partnered with Product & Engineering to form pod operating structure directly aligned to growth and engagement goals• Added personalized reading insights into parent emails in partnership with Data Science to increase annual retention• Executive sponsor of industry-leading kids' privacy efforts and diversity and inclusion initiatives -
Vice President, MarketingGetaround Jun 2018 - Mar 2020San Francisco, California, Us• The leading global marketplace for instant carsharing with 5M+ users in 400+ cities.• Led the global marketing team at Getaround—the world’s leading instant carsharing marketplace—to grow the business from 100 to 300 cities and 1 to 7 countries and accelerate demand for the U.S. Uber partnership; Built Marketing team from 2 to 20 people• Fueled Getaround’s evolution from Silicon Valley startup to leading global consumer brand with a global brand re-launch and integrated campaign across 7 countries, 6 languages and 300 cities in less than one year; Increased aided brand awareness by 5 pts. (+26%) across all U.S. Getaround markets in four months• Drove significant press coverage of key milestones, including a $300M Series D round, the $300M acquisition of Drivy (the largest carsharing company in Europe), and a high-profile partnership with Jonathan Van Ness• Invited to join The Wall Street Journal's CMO Network -
Vice President, MarketingOmada Health Jan 2018 - May 2018San Francisco, Ca, Us• Virtual-first care that addresses expensive chronic conditions, like diabetes & hypertension, for employers and health plans; Named one of Fast Company’s “50 Most Innovative Companies in the World” in 2015 and 2017• Led a 20-person marketing team toward aggressive revenue and acquisition growth targets in a complex digital health environment• Owned the success of key Omada P&L drivers — revenue and acquisition cost; Developed marketing strategy, annual objectives, deliverables, team development plans, and measurable success metrics, reported in real-time dashboards -
Senior Director, MarketingOmada Health Jan 2017 - Jan 2018San Francisco, Ca, Us• Built and stabilized a 15-person team with seven verticals driving Omada Health’s growth: demand gen (B2B), consumer acquisition (B2C), brand & creative, product marketing, marketing ops, research & analytics, and events• Grew participant acquisition 14x while decreasing direct costs by 80% in 2.5 years (‘15-’17); Led brand and creative development for hundreds of campaigns and assets targeted to consumers, enterprises, health plans and providers • Consistently achieved high team management scores, outperforming company and industry engagement averages
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Director, Growth MarketingOmada Health Mar 2015 - Dec 2016San Francisco, Ca, Us• Built a 10-person team in six months to drive participant growth, consisting of the marketing consulting, creative services, marketing operations, production and consumer research functions• Exceeded aggressive revenue targets in a high-growth environment; Achieved 8x y/o/y enrollment growth• Scaled and automated operations, process, attribution and analytics to forecast and quantify marketing impact
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Product Marketing Manager, Google FiberGoogle Aug 2013 - Mar 2015Mountain View, Ca, Us• Led consumer marketing launches for Google Fiber's expansion to Austin, Provo and 9 new cities; Drove positioning, brand identity, advertising, partnerships, social, digital, acquisitions and retail to achieve aggressive marketing goals • Drove co-branded entertainment (HBO, Showtime, Disney), sports & gaming programs to increase subscriber acquisition• Re-launched Google Fiber brand identity; Defined positioning strategy, segmentation and creative brief; Led agencies and a direct report to develop creative across the Fiber customer journey (advertising, brand, media, retail design)• Designed new packaging and out-of-box experience concepts to improve the customer installation experience -
Product Marketing Manager, YoutubeYoutube Feb 2012 - Jul 2013San Bruno, Ca, Us• Shifted perception of the YouTube brand among Fortune 500 advertisers by launching YouTube Brandcast, Google’s U.S. Upfront advertising event; Led content strategy, creative production, and on-stage talent deals to drive millions in revenue• Conducted segmentation analysis, presenting recommendation of 120 target clients and agencies to senior management• Commercialized 10+ research summaries from surveys and focus groups, positioning YouTube’s audience, content and ad products to drive revenue from large advertisers and agencies. -
Sales Marketing Lead, Media & EntertainmentGoogle Jul 2011 - Feb 2012Mountain View, Ca, Us• Led YouTube positioning, sales strategy and collateral development targeted to Fortune 1000 TV, gaming and film clients; Drove millions in revenue, grew 39% QTD Y/Y and exceeded quota by 18%
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Mba Brand Management Intern, Glade Plug-InsSc Johnson May 2010 - Aug 2010Racine, Wi, Us• Developed Glade Plug-Ins® two-year growth strategy for U.S. Hispanic segment to drive sales at top accounts -
Consultant, Ross Multidisciplinary Action Project (M.A.P.)Murika Ltd. Mar 2010 - Apr 2010• Developed distribution and microfinance strategies for solar-powered lantern company, enabling rural Rwandan consumers to access affordable lighting.
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Digital Brand ManagerMartha Stewart Living Omnimedia Aug 2008 - Jul 2009New York, Ny, Us• Developed strategy, positioning and sales materials for six digital brands and 50 digital products, including two new websites and a network of women’s lifestyle blogs, to drive advertising revenue. -
Integrated Marketing ManagerMartha Stewart Living Omnimedia Mar 2008 - Aug 2008New York, Ny, Us• Brainstormed and executed cross-platform ad sales programs across Martha Stewart Living Omnimedia's suite of media assets (Online, Print, Television, Satellite Radio) for high-profile clients in the CPG, Home and Pets categories
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Digital Marketing AssociateMartha Stewart Living Omnimedia May 2007 - Mar 2008New York, Ny, Us• Drove revenue by developing custom digital advertising solutions for 45 high-profile clients
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Assistant Account Executive, MastercardMccann Jun 2006 - May 2007New York, Ny, Us• Managed client/agency relationships, billing, and competitive analysis for over 20 U.S. and global (Canada, Latin America, and the Caribbean) television, print and radio MasterCard ads, ensuring timely execution of the “priceless” campaign.
Allison Van Houten Skills
Allison Van Houten Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing And Strategy -
Boston UniversityCommunication And Advertising
Frequently Asked Questions about Allison Van Houten
What company does Allison Van Houten work for?
Allison Van Houten works for Udemy
What is Allison Van Houten's role at the current company?
Allison Van Houten's current role is Vice President, Product Marketing.
What is Allison Van Houten's email address?
Allison Van Houten's email address is al****@****pic.com
What is Allison Van Houten's direct phone number?
Allison Van Houten's direct phone number is +190825*****
What schools did Allison Van Houten attend?
Allison Van Houten attended University Of Michigan - Stephen M. Ross School Of Business, Boston University.
What are some of Allison Van Houten's interests?
Allison Van Houten has interest in Groupon, The Killers (Band), Beck, Swimming, Classpass, Youtube, Health, Children, Skiing, Intel.
What skills is Allison Van Houten known for?
Allison Van Houten has skills like Digital Marketing, Integrated Marketing, Strategy, Brand Management, Advertising, Digital Strategy, Marketing, Online Advertising, Marketing Strategy, Competitive Analysis, Management, Creative Direction.
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