The Director of Communications is responsible for the execution of the college’s marketing, communication, and branding strategies. The Director plans and directs marketing and communication activities in alignment with and in support of the college’s mission, vision, and goals to advance the academic reputation and overall brand of the college. The Director is responsible for recruitment and outreach initiatives to measurably increase prospective student interest in and applicants to the college. The Director is responsible for retention initiatives to measurably increase current student’s completion and subsequent graduation of the college.

Supervise/Manage campus-wide recruitment initiatives. Manages the Office of Recruitment.Takes a leadership role in successfully strategizing and implementing the College’s recruitment and outreach initiatives so as to measurably increase prospective student interest in and applicants to the College. Gathers information, analyzes student data, formulates a recruitment plan, and makes recommendations for events, promotions, digital advertising, social media, and other means of reaching prospective students.

Established/implemented HIPPA and ADA complaint website and email.Produced/edited social media content and publication.Managed daily operations of the practice, establishing a professional workplace.Created and implemented patient management: appointments, electronic health records, verification of personal/financial/insurance information.Maintained confidentiality of personal and financial data.Regularly reviewed productivity to ensure optimal operation of the practice.Processed accounts receivable and process billing/claims.

Developed marketing campaigns, including: print mailings and email, print and digital ads, press releases, editorials, and video production.Wrote/Edited copy for collateral/brochure materials and direct and email marketing pieces for association meetings and membership materials.Managed relationships with trade and media sources. Directed the association’s website and social media platforms.Monitored and tracked analytics for email, website, and social media to set strategic goals.Ensured that all materials strictly adhere to association’s brand and style guidelines.Collaborated with team members on all corresponding departmental projects.Director of Marketing and Communications for sub-groups of the Florida Home Builders Association, including the Southeast Building Conference (est. attendance: 5,200) and Florida Certified Master Builder program.Implemented and co-built the member engagement system (database), using Yourmembership (YM) platform.Collaborated and implemented API sync integration for YM; set manual processes to update real-time data from external sources.Managed onsite technical troubleshooting; coordinated with third-party network solutions company for server/terminal management.

Senior EnglishSophomore EnglishIntensive Reading

Provided presentations and submit proposals to medical specialty societies for organizational management services.Executed the following services for managed societies: Conference and Event Management; Board, Committee and Project Management; Executive Services; Membership Retention and Recruitment; Membership Benefits and Non-Dues Revenue; Public Relations and Media Affairs; Creative Services and Publications Management; and Website MaintenanceCoordinated with FMA departments to execute the following services for managed societies: Organizational Audit; Financial Management; Joint Sponsorship of CME services; Website Redesign; Headquarters Management; Legislative and Legal Services; Fundraising and Grant Assistance; and Political Action Committee and Foundation Management.Served as Executive Director for the Florida Chapter of American Academy of Pediatrics and Florida Geriatrics Society.Provided staff support for the Florida Medical Association Council on Healthy Floridians and Medical Student Section.

I served in the following roles:Executive Director (Florida Medical Association Alliance)Meeting Planner (Florida Vascular Society)Communications CoordinatorSpecial Sections Coordinator

Provided marketing strategies to attract desired target customer. Continued to seek innovative and technological methods for offering the best digital service for the photographer and clients. Conducted customer order sessions for photographed clients. Completed each digital portrait order. Provided image repair, retouching, or removal to deserving photographs.