Allison Villasenor Email and Phone Number

• Manage the partnership relations for Smithsonian, AAA Vacations, Royal Horticultural Society and Marriott Vacation Club • Effectively complete RFPs, design and negotiate partnership contracts with leadership team• Lead sub-brand product creation and marketing direction for Collette Explorations and Collette Family • Create strategic plans for each partner, encompassing sales, product and marketing activities • Provide internal teams with creative briefs for all necessary marketing activities • Develop strategies to increase visibility, passenger counts and revenue on all brands• Lead the product research and development process for new tours under each brand and partner• Collaborate with partners and internal teams to deliver revenue driving marketing tactics • Effectively manage multiple teams (product, sales, marketing) to implement project plans in a timely manner • Develop brand guidelines for partner and sub brand product creation• Host quarterly business review sessions for each partner • Evaluate and manage customer service concerns

• Negotiation of all contracts, pricing of product, and presentation of final product plan • Accountability for all tour profitability and monthly/yearly financial performance, as well as customer service feedback and client concerns as they pertain to product • Effective development of strategic market positioning for each product • Presentation and communication of each product's selling features to inside and outside sales teams• Work closely with the marketing team to ensure that products are properly presented in all collateral material • 100-150 days of travel annually to research destinations, contract each component of the product and develop vendor relations • Constant competitive analysis of market landscape and thorough understanding of the market’s major players' strengths and weaknesses• Constant research and development focusing on new product and emerging markets - development of new itineraries• Attend international marketplaces such as World Travel Mart, and annual sales meetings