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Innovative Marketing Professional offering over 10 years of progressive experience streamlining marketing processes, developing customer programs, and crafting integrated campaigns for a variety of client-focused industries. Proactive and solutions-focused, with diversified experience in business marketing, product development, event planning, sales, and training. Adept at enabling sales teams, developing data-driven content and product recommendations, and adapting brand strategy to engage customers in target markets. Collaborative team member with a passion for creating and implementing new processes in partnership with cross-functional working groups.
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Senior Partner Marketing ManagerDeltek Feb 2021 - PresentHerndon, Va, UsManages the Market Development Fund program, executes partner communication strategy and maintains the partner portal to enable our partners to maximize their marketing efforts. -
Senior Marketing SpecialistDeltek Sep 2018 - Jan 2021Herndon, Va, UsResponsible for go-to-market planning and event strategy for Deltek Costpoint and product modules. Managed relationships with sales and business development to drive engagement and increase qualified leads. -
Independent ContractorFreelance Marketing Jan 2018 - Aug 2018Helping companies create compelling marketing strategies and implement campaigns.
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Senior Manager, Customer MarketingRuffalo Noel Levitz Feb 2017 - Nov 2017Cedar Rapids, Ia, UsEstablished and supported comprehensive marketing program for leading provider of technology-enabled services, software, and consulting in higher education field. Collaborated with product marketing team to create sales enablement materials to accrue new sales and upsell opportunities. Generated client communications for product updates, company announcements, webinars, and client report access. Partnered with sales team to develop up- and cross-sell campaign elements based on market trends and seasonal needs. Interviewed clients for promotional video testimonials. -
Manager, Customer MarketingCvent Oct 2015 - Feb 2017Tysons Corner, Va, UsApplied strategic customer insights to drive retention, renewal, and satisfaction rates for event management software sales. Headed development of strategic plans, customer programs, and marketing activities to drive sales. Partnered with cross-functional teams in product marketing, operations, account management, customer service, and sales groups to improve service offerings, collect customer insight data, and target products to consumer interests. -
Sr. Product Development AssociateAmerican Chemical Society Sep 2014 - Oct 2015Washington, District Of Columbia, UsCreated, aligned, and implemented plans for new and existing product offerings in collaboration with units in research, marketing, and business development. Crafted product messaging and value proposition for targeted regions. -
Senior Marketing AssociateAmerican Chemical Society Jan 2011 - Sep 2014Washington, District Of Columbia, UsDevised, organized, and executed marketing strategy for continuing education events, crafting new integrated content (print, digital, social media) aligned to newly developed corporate branding. Managed budget and analytics reporting processes. Created metrics to gauge success for management. Served on ACS Career Navigator marketing team, arranging continuing education events for society members and non-members in the chemical enterprise. -
Area Dealer ManagerContinental Tire Jan 2008 - Jan 2011Hanover, DeManaged multi-state, Mid-Atlantic territory including DC, DE, MD, and VA. Provided consultation and sales support for independent distributors and dealers. Conducted product training presentations and organized marketing programs for 130 customer locations. -
Territorial Sales Rep- Eastern RegionContinental Tire Jan 2008 - Feb 2009Hanover, DeAssisted in the management of associate tire dealers, facilitating product and marketing program presentations.
Allison Wright Skills
Allison Wright Education Details
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Winthrop UniversityBusiness Administration And Marketing -
Winthrop University
Frequently Asked Questions about Allison Wright
What company does Allison Wright work for?
Allison Wright works for Deltek
What is Allison Wright's role at the current company?
Allison Wright's current role is Senior Partner Marketing Manager at Deltek.
What is Allison Wright's email address?
Allison Wright's email address is vi****@****ail.com
What is Allison Wright's direct phone number?
Allison Wright's direct phone number is (800) 756*****
What schools did Allison Wright attend?
Allison Wright attended Winthrop University, Winthrop University.
What skills is Allison Wright known for?
Allison Wright has skills like Social Media, Marketing Strategy, Customer Service, Social Networking, Microsoft Office, Marketing Communications, Event Planning, Market Research, Powerpoint, Marketing, Advertising, Microsoft Excel.
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