- Strategic Partnership: Collaborate closely with the CMO to understand the vision, objectives, and priorities of the department. Provide strategic advice, recommendations, and insights to inform decision-making and drive organizational success.- Operational Excellence: Develop and implement operational processes, systems, and frameworks to streamline workflows, improve efficiency, and enhance the overall effectiveness of the Marketing organization. Identify areas for process optimization and drive initiatives to achieve operational excellence. Will own top line management of budget and people strategy.- Rhythm of Business: Run QBRs, All Hands, Leadership Meetings, Offsites and Workshops, in addition to driving special projects and global alignment. Create and lead quarterly planning by collaborating with multiple team members in Finance, Sales, Analytics and the Marketing leaders.- Cross-functional Collaboration: Foster effective collaboration and communication with cross-departmental executives and staff to execute on key deliverables, initiatives, or to drive alignment across teams and lines of business.- Performance Tracking and Reporting: Coordinate timely delivery of reporting (e.g., QBRs) and provide quality control with context to assure global alignment and readiness for executive level audiences.Project Management: Lead and oversee key projects and global alignment within the Marketing organization. Define project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution.Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, including senior executives, cross-functional teams, vendors, and partners. Represent the CMO in meetings, conferences, and other relevant forums as required.- Culture Driver: Partner with the CMO and HR to promote projects building an inclusive culture, belonging, and talent development

- Global Strategy Ownership: Lead the development and implementation of the global Regional and Field Marketing strategy. Focus on creating and accelerating pipeline and deal velocity through integrated campaigns, tooling, and events.- Event Management: Oversee field events from concept to execution, including tradeshows and regional events (e.g., RSA, Black Hat, AWS re:Invent), roadshows, and more. Ensure seamless execution and impactful presence.- Cross-functional Collaboration: Collaborate with sales leadership, channel and partnerships, campaigns, customer marketing, content marketing, and product marketing to strategize and execute field marketing campaigns.- Integrated Planning: Own pre, during, and post-event planning, execution, and follow-up to maximize event impact and ROI.- Team Leadership: Manage and scale a global team of Field and Regional Marketing members. Foster their growth and development while actively managing the regional marketing budget.- Performance Tracking and Reporting: Track, measure, and communicate program results to cross-functional stakeholders. Provide recommendations for optimizations to achieve goals.

- Process and Tool Enablement: Lead the enablement, education, and roll-out of core processes and tools for the Demand Gen team, encompassing over 50 members from Growth Marketing, Field Marketing, Corporate Programs, and Digital Marketing.- Cross-team Coordination: Drive the coordination of the Integrated Marketing Plan (IMP) and the execution of global campaigns in collaboration with Product Marketing and Brand Marketing.- Annual Planning: Develop an annual planning schedule for the team and contribute to Demand Gen’s role in overarching Marketing annual planning. Distribute relevant timelines and deadlines, ensuring adherence by geo leaders.- Reporting and Budget Oversight: Oversee all team reporting and budgets, ensuring geo leaders maintain accurate data within reporting cadences and adhere to set variance goals.- Process Improvement: Regularly monitor processes across legal and accounting, seeking efficiencies and collaborating with relevant teams to enhance workflows.- Operational Management: Streamline and standardize campaign plans, QBRs/MBRs (executive readiness), budgets, meeting cadences, onboarding, and more. Utilize and promote platforms such as Asana, Workboard, Confluence, and SFDC.- Team Leadership: Manage the Demand Gen Planning and Enablement team by setting annual OKRs, overseeing a team of two, and contributing to the Demand Gen Leadership team.

- Strategic Leadership: Created and launched the Business Operations team. Led the enablement, education, and roll-out of core processes and tools for the Field Marketing team, coordinating the Quarterly Business Plan process and executing global campaigns in collaboration with Product Marketing and Brand Marketing.- Operational Excellence: Developed an annual planning schedule and contributed to overarching Marketing annual planning. Streamlined and standardized campaign plans, QBRs/MBRs (executive readiness), budgets, meeting cadences, onboarding, and more, utilizing platforms such as Asana, Workboard, Confluence, and SFDC.- Performance Management: Oversaw all team reporting and budgets, ensuring accurate data maintenance and adherence to goals. Regularly monitored processes across legal and accounting, seeking efficiencies and enhancing workflows. Managed the Field Marketing Planning and Enablement team by setting annual OKRs and contributing to the Field Marketing Leadership team.

- Field Marketing Execution: Delivered comprehensive field marketing strategies across the South and Public Sector sales regions. Worked closely with regional sales VPs to develop and execute quarterly campaigns tailored to local market needs and target accounts.- Campaign Management: Executed geographically focused campaigns and activities aimed at shortening the sales cycle for key accounts. Utilized both online and offline tactics spanning the entire sales cycle, with a focus on regional and vertical-specific strategies. Introduced and tested new geography-specific account-based marketing strategies.- Performance Reporting: Reported on the results of specific tactics and the overall field marketing program in the regions. Provided analytic reports from Salesforce. Focused efforts on driving the HashiCorp enterprise business while understanding the impact of open source activities and IT practitioners on the company.

- Event Strategy and Management: Ideated, developed, researched, strategized, and managed Experiential Marketing events across the US & Canada region. Focused on brand awareness, lead generation, and marketing qualified leads. Planned, produced, and executed events including hyper-targeted sales events, external events & conferences, field activations, segment-based sales events, and brand campaigns.- Cross-functional Collaboration: Created and drove the Experiential Marketing strategy in collaboration with territory teams and cross-functional counterparts. Managed frequent stakeholder interactions and projects with teams including GMs, Marketing, Sales, Public Affairs, and Community Teams. Developed and nurtured relationships with internal cross-functional partners.- Performance and Compliance: Ensured accurate and timely reporting of key metrics and results. Developed event-related marketing materials and executed event-related email marketing campaigns. Adhered to budget systems and guidelines for all programming within the region. Provided input to create, adjust, and refine best practice documents for the team. Ensured compliance with local laws and restrictions for programming.

- Regional Event Strategy: Built and implemented event strategies for regional communities, including budgeting, processes, partnerships, and programming, focusing on lead generation. Planned, produced, and executed events tailored to regional needs and goals.- Sales Support and Marketing Development: Assisted the sales team in developing marketing materials for the general broker program. Created building-specific marketing strategies and creative campaigns for each region.- Community Engagement: Collaborated with the Member Experience team to spearhead well-planned community events for the Southeast community. Ensured events fostered engagement and strengthened community ties.- Cross-functional Collaboration: Managed frequent stakeholder interactions with Community and Sales teams, as well as other functions including Marketing and Public Affairs. Developed and nurtured relationships with internal cross-functional partners.- Email Marketing Campaigns: Strategized, created content for, and executed email marketing campaigns. Ensured campaigns were aligned with overall marketing goals and regional needs.Best Practices Development: Actively created and refined best practice documents to enhance team efficiency and effectiveness.- Budget Management and Compliance: Directed and managed budgets for all programming within the territory, ensuring adherence to strict budget systems and guidelines. Ensured compliance with local laws and restrictions for all programming activities.

Hyatt Unbound Collection- Local Marketing Strategy and Execution: Built and executed local marketing plans in collaboration with the Hyatt Regional Field Marketing team and the Director of Sales & Marketing. Served as the primary contact with local advertising agencies.- Opportunity Evaluation and Campaign Development: Evaluated promotional, marketing, social media, and press opportunities presented to the hotel. Developed campaigns and partnerships to meet the hotel’s marketing and revenue objectives.- Digital and Social Media Strategy: Developed, oversaw, and implemented digital, website, and social media strategies for the hotel and its outlets. Managed paid advertising across online travel agent sites.- Cross-departmental Collaboration: Supported and worked with all hotel departments, including F&B, Sales, Catering, and Revenue Management, to achieve business goals. Executed both on-site and off-site events related to outlets and hotel pop-ups.

- Marketing Campaigns and Event Planning: Developed and executed effective marketing campaigns and promotions in collaboration with the corporate marketing team and venue management. Planned and managed a range of events, from intimate dinners to large receptions.- Public Relations and Brand Management: Created and managed a comprehensive social media strategy across all platforms. Coordinated with the PR team to develop and execute public relations campaigns, ensuring media-worthy content was effectively utilized.- Cross-functional Collaboration and Reporting: Worked with various departments, including F&B, Sales, and Revenue Management, to achieve business goals. Created weekly reports and attended meetings with local and corporate teams to discuss progress and strategies.- Market Research and Networking: Conducted market research and competitive analysis to inform marketing strategies. Attended networking events to build relationships and partnerships, enhancing the venue’s visibility and connections.

- Member and Provider Communications: Developed and managed member and provider communications, including collaterals, newsletters, and brochures, ensuring compliance with AHCA regulations. Created and maintained effective communication strategies to meet organizational goals.- Cross-functional Collaboration: Served as the main point of contact for developing and implementing communication strategies. Worked with various managers to oversee the publication and management of materials for members, providers, and public affairs, including provider/pharmacy communications and event materials.- Content Development and Design: Assisted in the development, editing, and production of press releases, ads, brochures, flyers, and posters. Utilized various design applications such as Microsoft Office Suite, InDesign, Photoshop, and Illustrator to create high-quality materials.- Project Management and Special Assignments: Performed other related duties and projects as assigned, including special assignments and participation in work groups. Coordinated the development and management of communication materials for the website and SharePoint.

- Client Liaison and Strategy Execution: Acted as the primary liaison for clients including Dolce Italian, Jugofresh, and ginnybakes. Created and executed social media strategies, coordinating across marketing and PR teams to ensure effectiveness and adoption of relevant techniques.- Team Leadership and Performance Analysis: Oversaw a social media team of two members, delegating tasks to achieve team goals. Provided benchmarks and analyzed social media data to inform clients about growth, challenges, and opportunities.- Campaign Development and Market Monitoring: Designed and executed social media campaigns to support marketing and PR initiatives. Monitored client competitors and stayed ahead of market developments to ensure competitive advantage.- Creative Collaboration and Client Proposals: Worked closely with the graphics team to create images for social media distribution. Built and presented social media ideas and proposals to potential clients, continuously educating on industry best practices and new technologies.

- Marketing Plan and Events Management: Maintained and managed quarterly marketing plans and events calendars for multiple concepts, including Lime Fresh Mexican Grill and James Beard-nominated concepts such as Yardbird, Swine, and Khong River House.- Event Planning and Execution: Planned and executed events by coordinating with vendors, obtaining approvals, finalizing agreements, creating timelines, reporting budgets, and collaborating with Operations and Chef teams.- Project Management and Campaign Coordination: Acted as project manager between restaurant departments, creative teams, and operations for internal campaigns, as well as client campaigns for brands like Ruby Tuesday and The Miami Heat.

- Time Management and Representation: Conserved the Vice President’s time by efficiently managing schedules and appointments. Represented the VP internally and externally, promoting the corporate image and ensuring seamless communication.- Liaison and Coordination: Acted as a liaison between the Vice President, key executives, and employees. Coordinated events and meetings, ensuring all logistical details were handled smoothly.- Human Resources Support: Provided HR support for the company, assisting with various HR-related tasks and ensuring compliance with company policies and procedures.