Allison Nguyen Email & Phone Number

Accountable for partnering with Marketing & Cross Functional teams across the corporation to develop and implement Marketing priorities, overall strategy, & objectives by season. Assisting in the development of Canadian Tire’s annual Marketing strategic framework, detailed plans, and operational integration. Developing Canadian Tire Marketing's seasonal planning presentation content, designed to facilitate an understanding of key marketing initiatives across the company and optimize… Show more Accountable for partnering with Marketing & Cross Functional teams across the corporation to develop and implement Marketing priorities, overall strategy, & objectives by season. Assisting in the development of Canadian Tire’s annual Marketing strategic framework, detailed plans, and operational integration. Developing Canadian Tire Marketing's seasonal planning presentation content, designed to facilitate an understanding of key marketing initiatives across the company and optimize plans across the seasons. Evaluating marketing program performances to identify which tactics to stop, start, and continue for future marketing and promotional plans.Collaborating with the marketing and digital Senior Leadership Teams on marketing planning processes and best-in-class communication strategies, designed to drive enhanced capabilities and results across the corporation. Responsible for the ongoing management of the relationship between marketing and cross functional teams including: Digital, eCommerce, Loyalty, and Canadian Tire’s store Dealer network. Assisting in the communicating of evolving processes and marketing framework to successfully launch One Company (CTR, Marks, FGL) marketing initiatives. Creating tools for better and more efficient strategic planning, allowing for more strategic use of time and resources. Show less

Accountable for the successful management and execution of eCommerce capabilities into in-store merchandising practices and processes along with continuously improving on-site merchandising and promotional activities through cross functional collaboration and strategy integration. Assisted in the development and integration of an Online Exclusive eCommerce channel, working across the organization with key teams including: Merchandising, Digital, Supply Chain, and IT.Delivered category… Show more Accountable for the successful management and execution of eCommerce capabilities into in-store merchandising practices and processes along with continuously improving on-site merchandising and promotional activities through cross functional collaboration and strategy integration. Assisted in the development and integration of an Online Exclusive eCommerce channel, working across the organization with key teams including: Merchandising, Digital, Supply Chain, and IT.Delivered category focused, strategic recommendations to mid and senior level merchandising executives based on detailed analytics, business category knowledge and creative capabilities. Developed divisional landing pages and site homepage plans, using a results driven approach to ensure the optimal mix of both knowledge and sales focused on-site customer experience. Acted as the liaison between merchandising, digital, and marketing to prioritize website changes and lead the understanding of overall digital strategy and results using Omniture and Google Analytics. Selected by the management team as the marketing and communications lead for eCommerce, working across the organization to develop and implement various large scale promotional plans and activities including Canadian Tire’s first online promotional event. Assisted with the creation and ongoing management of digital projects created to further drive Canadian Tire’s eCommerce capabilities through enhanced technological solutions. Facilitated the creation of project schedules for eCommerce promo events and projects, ensuring a seamless launch through all impacted cross functional teams that met all budgetary requirements. Led the creation of new marketing channels, including the Online Exclusive digital flyer, driving increased sales and awareness for Canadian Tire’s Online Exclusive categories. Show less

Toronto, Ontario

Supported the strategy and execution of core automotive merchandising activities. Created financial analyses and reports used in identifying low and high performing products, and assessing their impact to our assortment. Collaborated across the organization, leading numerous marketing focused projects, including the development of a cross-merchandise product video driving online category engagement. Worked closely with internal teams and external vendors as a project coordinator to design… Show more Supported the strategy and execution of core automotive merchandising activities. Created financial analyses and reports used in identifying low and high performing products, and assessing their impact to our assortment. Collaborated across the organization, leading numerous marketing focused projects, including the development of a cross-merchandise product video driving online category engagement. Worked closely with internal teams and external vendors as a project coordinator to design and implement their various booth strategies at Canadian Tire’s 2013 and 2014 Dealer Convention, ensuring that all strategies were implemented both on-time and on-budget.Managed relationships with vendors and cross functional teams on an ongoing basis, developing the business and ensuring smooth execution of our strategic objectives. Show less

Ontario, Canada

Ontario, Canada

Whitby, Ontario

Ontario, Canada

Bachelor Of Business Administration (Bba), Marketing And International Business

Activities and Societies: Beta Gamma Sigma, Member of John Molson Undergraduate Case Competition Team (2012)

Bachelor Of Business Administration (Bba), Marketing And International Business

International Exchange Program