Allison Walentowicz Email & Phone Number

Berlin, De

Berlin, De

Denver, Colorado, Us

Avanti Residential is a startup multifamily investment and management company whose mission is "to build tomorrow's lifestyles, together" for residents, investors, and employees. As the original marketing hire, I designed, led, and managed the corporate and property brands. My daily duties encompass the full gamut:- Executing B2C lead generation marketing campaigns using data-driven decisions to achieve customer acquisition goals and revenue growth.- Integrating multi-channel marketing strategies: Advertising, social media, SEO, SEM, reputation management, and content strategy.- Drive brand awareness for startup brand- Budget forecasting and management- Lead and develop marketing team members- Employer brand strategies with both internal communication and company event planning execution- Corporate brand strategy and execution utilizing public relations and investor relations- Working cross-functionally to achieve company objectivesAccomplishments: - Developed and designed a cohesive brand communication strategy for startup investment firm to align brand perception across consumers, employees, and investors.- Wrote company mission, and core values, co-led the team to write the vision, and designed all materials with input from key stakeholders.- Built and managed the marketing team and oversaw an annual department budget of $170,000 along with project marketing budgets aggregating to $2.3 million.- Executed multichannel marketing campaigns for 35 projects, using analytics to refine advertising efforts- Led a customer journey enhancement project that improved customer satisfaction by 12% within a four-month period- 4% increase in lead growth consistently year over year- Improved company brand perception by 4% in 12 months- Created a social media strategy that attracted a $45M investment partner

Denver, Colorado, Us

Philadelphia, Pennsylvania, Us

Independence Realty Trust (NYSE: IRT) is a publicly traded REIT and during my tenure included 17,000 units and 60 properties across 10 states. I was responsible for bringing the marketing into modern practices and developed B2C growth strategies for brand, digital marketing, social media, reputation management, and more. In addition, I was a driving force for company culture and introduced philanthropy initiatives, team building activities, and ran the annual Leadership conference for 125 associates.Accomplishments:- Formulated and executed marketing strategies to refresh a corporate brand, ensuring cohesion across disparate projects.- Administered a marketing budget of $5.7M and successfully directed digital initiatives.- Created and executed employee event calendar, and brought in corporate charity partner.- Grew and managed marketing department - Social and reputation management strategies lead to 4% increase in positive company perception in 6 months- Reestablished vendor relationships, obtaining a $15,000 sponsorship for leadership development initiatives- Established company charity partner- Coordinated and emceed annual leadership conference with 125 participants and vendor tradeshow.

Charleston, South Carolina, Us

Greystar is the largest privately owned multifamily manager, developer, and investor in the world with over 850,000 units. My career with Greystar began on the east coast as a Regional Marketing Manager overseeing marketing strategy and brand development for client-owned assets across 8 states.As I transitioned to the owned-asset team, I oversaw the brand development and marketing strategy for all company-owned developments and acquisitions across 5 states within the western US.My daily tasks encompassed: - Managing 6-10 external creative firms to develop brands of new luxury built to rent developments and acquisitions across 11 states- Develop go to market (GTM) strategies for each brand including social media, video, and customer journey communication- Created, executed, and data analyzed advertising performance to ensure optimal performance of analog and digital strategies- Budget planning, forecasting, and management ranging from $1.5-3.6M annually- Event planning for launch of each project

All Who Wander Design was my freelance business where I developed brand systems and commissioned pieces for small business clients. Pieces included brand packages, album covers, and invitation design.

Arlington, Virginia, Us

Farmington Hills, Mi, Us

Detroit, Mi, Us

Bachelor Of Arts, Public Relations/Journalism

Afa, Graphic Design - Print And Brand Identity