Allison Wasilewski Email & Phone Number

Seattle, Wa, Us

Pairing 15 years of music industry experience with passion for people and project management.

Greater Seattle Area

· Supported the Microsoft US Central Marketing Organization from an operations perspective through managing recurring community calls, including field marketing and events governance.· Ran Relationship Management Program that created and deployed industry specific, B2B digital newsletters.· Supported the delivery of in person and digital customer facing executive conferences, immersive customer experiences, briefings, and hands-on workshops to promote sales and understanding of Microsoft products.· Interpreted marketer’s business objectives to provide guidance in developing an integrated demand generation strategy connecting local marketing execution in conjunction with established Global Engagement Programs.· Managed marketing service requests (event, lead upload, promotional email, list pull, gated content, etc.) end to end with the goal of maximizing the generation of high-quality MAQLs.· Implemented appropriate tagging and tracking strategy to provide end-to-end reporting across all tactics and platforms for holistic campaign performance review.· Worked collaboratively across a highly matrixed organization, communicating daily with offshore factory teams as well as various onshore vendor teams resolving any issues and ensuring the delivery of service.· Produced and executed CELA-approved contracts for marketers including co-marketing agreements, sponsorship agreements, and SOWs- facilitating electronic signatures and approvals with the Microsoft Contract Team.

· Led one-to-one staff meetings and presented operational and cultural suggestions to CEO.· Created specialized training documentation to increase staff knowledge of booking agency protocol.· Audited and reconciled inventory discrepancies while developing standard operating procedure.· Researched third-party partners and artist management industry standards.· Updated company best practices to thoroughly document every aspect of business operations through new content and organizational structure.· Worked in tandem with CEO to streamline accounts, resulting in decreased monthly spending.· Tested business solutions such as Asana, Zoom, Zapier and increased adoption rate through customized training.· Recruited interns and new hires, created on-boarding processes and training documentation.

· Co-led overall business planning and strategy with the COO, while focusing on supervision and development of the support staff. · Gathered feedback on conferences and general operating procedures to present executive summaries with operational suggestions for the President and COO.· Revamped training protocol, created and maintained operational documentation for associate and administrative teams, and ran 3-month on-boarding process for new hires.· Analyzed daily operational metrics and anecdotal evidence to reorganize tour administrators’ workload, increasing efficiency and morale of the department.· Coordinated events for company activations at various conferences and industry events, including SXSW day party, APAP exhibition booth and happy hour networking events.· Created event invitations, managed guest list, and analyzed open rates in Mailchimp.· Led recruiting and hiring of support staff while managing workload, conflict resolution, and coaching of 17 direct reports in five offices throughout North America.· Created internship handbook, Q&A Day, daily reporting protocol, handled recruiting, hiring, on-boarding, and managing workload prioritization. · Fostered a collaborative environment for all employees, encouraging continual evaluation of procedures and efficiencies through individual and collective staff meetings. · Organized agenda, scheduled and facilitated monthly professional development meetings for associate and administrative departments.· Managed vendor relations for multiple office locations, liaising between employees and IT and phone vendors to quickly resolve issues.· Assisted with workload adjustments during downsizing, taking on three additional roles while developing reference materials for future company structure.

· Worked closely with agents to craft and execute strategy, as well as coordinate logistics surrounding artists’ tours for project lifecycle.· Used key performance indicators to assist agents with venue and market analysis and decisions, deal negotiations, and show confirmations.· Responded to inquiries from client management teams and talent buyers; acting as an additional resource and administrative support to stakeholders.· Liaised cross-functionally with publicists, managers, label employees, and other industry professionals to provide regular updates regarding additions and changes to tour dates and deals.· Identified and presented performance opportunities for additional artist revenue.· Managed the performance contract administration process and related deposits for over 100 internationally touring artists.· Solicited and analyzed financial settlement information from talent buyers to audit against our records, ensuring artists were properly compensated.· Partnered with third party vendors to obtain immigration documentation required for artists to perform in foreign countries and facilitate U.S. visa application process for foreign artists.

· Introduced Apple solutions, technology, and services to business customers on the sales floor.· Generated new leads and built relationships with business customers over the phone.· Guided customers through personal set up of new devices.

· Acted as project manager to plan and monitor all aspects of opening retail location, including budgeting buildout, managing multiple vendors and timelines. · Managed daily operations, customer service, and event planning for 20+ bands and DJs to perform at in-store events. · Created and implemented store policies, hired and trained new employees.· Maintained stock levels and vendor orders.

· Led company reorganization by surveying customers, performing SWOT analysis, creating new business and marketing plans to bring company into the black.· Continually reevaluated goals and industry climate to implement necessary changes for success.· Explored new business alliances with third party companies such as digital distribution and licensing, resulting in increased financial gain for company and exclusive labels. · Managed day to day operations including personnel issues for 10+ employees and interns, bank deposits, general staff meetings, hiring/firing duties, staff motivation, training protocol, and company policies.Exclusive Label Liaison/Distributor Sales · More than doubled exclusive label roster, increasing from 15 to 33; acquiring labels such as Load, Illegal Art, Jealous Butcher, Manimal Vinyl, Chimera, Strange Attractors Audio House and more. Negotiated semi- exclusive deals with Drag City, kranky, Jackpot and Ghostly International.· Opened direct distributor accounts with Baker & Taylor, Edge, Super D and Midwest Tapes while maintaining accounts with Revolver, Darla, FAB, etc.· Created weekly new release and distributor update and tour/press update to help labels promote their releases to retail.· Provided guidance and advice scheduling new releases for 20+ labels. Acted as a US consultant for Smalltown Supersound records.· Set up retailer accounts on eBay and Amazon Marketplace and created process for handling orders.· Purchased inventory, monitored stock and sales data.

· Redesigned weekly marketing strategy to increase sales and familiarity of product.· Handled retail sales for 50+ accounts, cold calls, vendor acquisition, purchasing, sales order fulfillment, packing and shipping orders.· Assisted with creating start-up mail-order processes including shipping and customer relations.

Ma, Media Management

Bodywork Practioner

Baa, Radio

Activities and Societies: WMHW-FM, Leadership Advancement Scholar, Relay for Life