👋 Hi! I'm Allison, a senior at the University of Michigan majoring in business with a concentration in marketing and minoring in writing. I have a background in journalism, communications, and marketing. Above all, I'm a lifelong storyteller who loves using words to uplift communities and foster connection. ⚡What I bring to the table: I'm a flexible communicator with award-winning writing skills and a strong data-analysis skillset. I have:- written front-page news articles- created social media posts and email newsletters- written copy for websites- analyzed sales data to generate consumer insights💼 Portfolio: https://allisonwei.squarespace.com/ 📥 Reach out: alliwei@umich.eduSkills: Excel, Conversational Chinese, Data Analysis, Research, Reporting, Copywriting, Email Marketing, Blogging (Wordpress, Medium, Substack)
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Paid Media Brand AssociateDow JonesNew York, Ny, Us -
Communications Intern — Detroit Neighborhood Entrepreneurs ProjectUniversity Of Michigan - Stephen M. Ross School Of Business Sep 2022 - PresentAnn Arbor, Michigan, United States- Authored news articles on the Detroit business environment, interviewing Detroit entrepeneurs and University of Michigan faculty to showcase program impact and increase program visibility- Created social media posts and flyers to recruit 100+ small business clients- Helped get increased funding by developing data collection surveys and updating client data for grant reporting -
Dow Jones News Fund Business Reporting InternThe Detroit News Jun 2024 - Aug 2024Detroit, Michigan, United States- Published 9 front-page stories out of 20 articles total. Wrote and pitched business feature stories, with a focus on the food industry. Covered business trends and breaking news.- One of 31 interns selected for the Dow Jones News Fund 2024 business reporting program. Training in Washington D.C. included SEC documents, data journalism, and crafting headlines -
ColumnistThe Michigan Daily Jul 2022 - Dec 2023Ann Arbor, Michigan, United StatesStyle Columnist for the arts section, covering campus culture, arts, and food & drink. Published 11+ articles, interviewing local business owners and expanding Ann Arbor food coverage -
Pastry ChefWhite Wolf Japanese Patisserie Jun 2023 - Aug 2023Clawson, Michigan, United StatesCreated a variety of gourmet French-Japanese pastries: breads, cakes, and cookies. Solicited customer feedback and adjusted recipes to improve the customer experience. -
Business Strategy InternDetroit Neighborhood Entrepreneurs Project’S +Impact Studio For Local Business (Dnep +Islb) May 2022 - Jul 2022Ann Arbor, Michigan, United States- Collaborated in interdisciplinary, cross-functional teams to implement business solutions for a portfolio of Detroit small business owners- Consulted for a gourmet bakery, recommending price changes that would increase revenue by $120k based on an overhead analysis, COGS analysis, and competitive research- Consulted for a local gym to increase customer retention and acquisition by: calculating customer lifetime value, developing email marketing campaigns, creating customer loyalty/referral programs, and designing pricing bundles to increase average customer revenue
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Social Media InternAnn Arbor Housing Commission Jan 2022 - Apr 2022Ann Arbor, Michigan, United StatesLaunched and managed AAHC's Facebook page to inform Washtenaw County residents of affordable housing resources, receiving a 15.7% average engagement rate.
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Business Analyst180 Degrees Consulting Oct 2021 - Dec 2021Ann Arbor, Michigan, United States -
Local & Global Missions InternWoodside Bible Church - Leadership Institute May 2021 - Aug 2021Troy, Michigan, United StatesCreated an impact report and wrote content for the email newsletter to communicate ministry impact to church members and executive staff
Allison Wei Education Details
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Business (Marketing Emphasis)
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Business (Exchange Semester)
Frequently Asked Questions about Allison Wei
What company does Allison Wei work for?
Allison Wei works for Dow Jones
What is Allison Wei's role at the current company?
Allison Wei's current role is Paid Media Brand Associate.
What schools did Allison Wei attend?
Allison Wei attended University Of Michigan - Stephen M. Ross School Of Business, Rsm Erasmus University.
Not the Allison Wei you were looking for?
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Allison Wei
Boston, Ma -
Jingjing(Allison) Wei
San Jose, Ca -
3newyorklife.com, barclays.com, robinhood.com -
Allison Wei
Arlington, Va2umd.edu, capitalone.com
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