Allison Woerner Email & Phone Number

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

Oakland, Ca, Us

Oakland, Ca, Us

Oakland, Ca, Us

Report to the Client Services Manager and collaborate daily with a team of up to three sales executives to support advertisers and maintain solid relationships with advertising agencies at this NYSE-listed music streaming service with over 1,300 employees and annual revenues exceeding $1 billion. Work directly with over 100 clients to shape advertising and marketing strategies, review creative materials, negotiate rates, and launch advertising programs, all to ensure successful marketing campaigns. Create custom marketing campaigns, monitor their performance using a variety of tracking tools, and make recommendations on ways to amplify performance to guarantee goals are met and exceeded. Partner with creative teams on the production of digital, display, and audio spots. Oversee and mentor an Account Coordinator.Key Accomplishments• Guided marketing and creative strategy for hundreds of campaigns that have generated over $15 million in revenue• Exceeded revenue goals for the last three quarters• Consistently received top marks in all performance reviews during my tenure• Submitted a proposal on cross-selling that was selected out of 150 entries as the focal strategy in August 2015• Regularly contributes strategies on deal closure to internal thought leadership emails for the East Coast sales organization

San Francisco, Ca, Us

Managed a book of business worth over $4.5 million per year, working with up to 10 key accounts such as Comcast, Microsoft, Qualcomm, SAP, and others at this premier online information and entertainment content network wholly owned by CBS Corporation and which draws 280 million people each month to its portfolio of properties. Responded to RFPs, built media plans, and developed creative campaign proposals. Collaborated with the legal team to ensure all RFP responses met CBS legal standards. Acted as the de facto creative point person, in both the RFP process (as the lead) and after a deal was closed (as the hub to gather all assets to ensure campaigns went live.) Created custom sponsorship opportunities and marketing programs (together with research and marketing teams) to increase ad spend. Tracked analytics daily once campaigns went live and recommended paths to optimization to boost performance. Key Accomplishments• Successfully responded to over 30 RFPs per month, achieving a deal closure of over 25%• Developed rich media page takeovers that garnered 100% share of voice and a 50% increase in engagement vs. other ads

Bachelor Of Arts (B.A.), Communications

Education record