Lead a team to design work such as print materials, e-commerce stores, websites, digital marketing templates (e.g., emails, landing pages), digital brochures, videos and the like. Accountable for collaboration with developers and marketers on development, maintenance and ongoing growth-driven design initiatives. Accountable for ensuring I and my team fully leverage the digital workflow tool, document management system, time tracking and other process improvements to increase the efficiency of the team and improve work. Mentor, develop and grow our team. Contribute to a positive, creative, fast-paced and innovative marketing team environment.

I lead a team of creatives in the creation of high-quality, impactful print and digital design solutions that are aligned with our client and corporate brand standards, yet boundary-pushing in their execution. I partner with cross-functional teams throughout our organization to drive transformative ideas. I collaborate closely with program marketing and corporate marketing teams to ensure our campaigns and launches are aligned with our client's goals and the company's overall growth strategy.

I am responsible for driving the growth of the AM Conservation Group, Service Concepts, Niagara Conservation and Simply Conserve brands within and outside the organization. I lead brand strategy dialogue with brand leaders, executive leadership, sales/business development and operations groups to collaboratively define branding vision and value proposition. I develop and manage the corporate marketing budget and ensure resources are optimally devoted and brand strategy is implemented by collaborating with market insights, digital and creative teams. Part of my job duties include creating content (e.g. sales documentation, ebooks, infographics, website copy, blog posts, promotional emails, etc.) to articulate the benefits of our products and services to our target market personas. I measure and optimize the buyer journey as it relates to our product and service feature adoptions and usage.

Develop integrated marketing campaigns designed to attract traffic, drive leads and convert leads to customers. I also prioritize, assign and manage requests from sales, human resources and other departments to ensure the timely creation of marketing materials. My job responsibilities include, but are not limited to: developing corporate B2B integrated marketing campaigns, creating creative assets and copy in support of all marketing plans, coordinating promotion in support of our corporate editorial calendar and marketing plans, developing annual editorial calendar, generating end-user engagement in our clients' programs through specific marketing tactics, strategizing processes to scale output content and increase department efficiencies, and creating templates for the marketing team to be more efficient in posting blogs, sending emails and using other marketing channels.

Content creation and curation for all of AM Conservation Group's B2B marketing efforts. Lead generation for internal and external sales team members. Create and distribute email marketing campaigns and newsletters. Manage public relations efforts. Develop and create design materials for customers including but not limited to: custom package designs, educational brochures and product specification sheets.

Create professional designs and layouts for product packaging, labels, product instructional sheets, product specification sheets, marketing materials, such as, product catalogs, trade show displays, etc. Design and distribute monthly e-newsletter. Manage company website.

Manage MEDcare's social online presence; plan and implement online marketing campaigns; manage and update website; create and cultivate content for blogs and newsletters; manage social intranet application

Manage NAFC’s branded image; Plan and implement all online marketing campaigns; Manage social networks (Facebook, Twitter, YouTube, Pinterest); Update NAFC’s website and the Bladder Health Awareness website; Monitor Google website analytics and AdWords to improve search engine placement; Plan and edit monthly consumer and bi-monthly professional online newsletters; Create, layout and distribute quarterly advocacy newsletter; Write and issue news releases; Cultivate relationships with the press; Create and promote educational materials; Cultivate relationships with health care providers

Wrote promotional and new hire press releases, helped to organize and implement events, conducted research on competing banks and helped with branch merchandizing.