Allissa Mackintosh-Williams Email & Phone Number

Las Vegas, Nevada, United States

Research, outline, write, edit and proofread materials, including press releases, media advisories, pitch letters/e-mails, biographies, reports, meeting agendas and fact sheets. Develop strategic public relations plans by researching and understanding client products and markets, identifying client objectives and requirements, and preparing and presenting proposals. Maintain client presence with media targets by cultivating, building, and maintaining media relationships; creating innovative campaigns, arranging interviews and tours; analyzing media coverage; discovering and pitching new outlets and contacts. Clients include MGM Resorts International, BetMGM, Eataly Las Vegas, The FRIENDS Experience, amongst others.

Las Vegas, Nevada, United States

Research, outline, write, edit and proofread materials, including press releases, media advisories, pitches, biographies, reports, and fact sheets. Maintain client presence with media targets by cultivating, building, and maintaining media relationships; arranging interviews and tours; analyzing media coverage; discovering and pitching new outlets and contacts. Plan and execute press conferences, briefings, media and special events.

Las Vegas, Nevada, United States

Create and implement publicity campaigns for clients. Draft and distribute press materials including listings, media alerts, press releases, and event recaps. Coordinate logistics for press conferences, media, and special events. Maintain and coordinate production of client materials such as photos, press kits, b-roll, and digital content. Monitor and report media coverage and distribute weekly and monthly reports to clients.

Las Vegas, Nevada, United States

Worked diligently to keep clients on track to reach their marketing and fundraising goals gaining extensive experience in team and project management. Developed strategic print and digital marketing initiatives to increase engagement, revenue, and profitability. Worked closely with clients on their brand and media relations by designing and implementing audience specific social media strategies. Crafted compelling stories and engaging sponsorship packages for large events and conferences. Gained extensive knowledge of capital campaigns, conference planning, and grant writing. Worked with notable clients such as SafeNest, Nevada Society for the Prevention of Cruelty to Animals, Foundation for Women’s Leadership and Empowerment, and Goodwill of Southern Nevada.

Researched up-and-coming artists, attended local shows, and pitched emerging artists and bands to be featured on the sites. Wrote song reviews, album reviews, and artist features. Worked to promote The Noise and Ones To Watch tours through the creation of marketing assets (images, videos, written content, etc). Coordinated social media efforts including creating platform-specific copy, creating assets, and posting on Twitter, Facebook, and Instagram.

Greater Los Angeles Area

Worked extensively on social media management. Ensured any placements the celebrity team garnered were credited with designer information and secured placements of those shots in weekly or monthly magazines or online mentions. Created innovative ways to advertise product lines and submitted these pitches and product spreads to top performing fashion companies.