• Leading self-serve/onboarding roadmaps to drive Paddle Billing's PLG strategy• Leading post-merger integration of ProfitWell Retain product with Paddle• Co-host of Churning Point show analyzing subscription off-boarding strategy

• 2021 ProfitWell MVP Award recipient• Owned roadmap for and led all development on the ProfitWell Retain product• Spearheaded Product-led new and expansionary revenue efforts, resulting in >120% net dollar retention and multi-million ARR (while 100% boostrapped with $0 in funding)• Built a cancellation/salvage offer flow product that resulted in a ~25% salvage rate for user cancellations• Served multiple functions across the team (i.e., Product Management, Sales Engineering, Customer Success, Account Management, Product Marketing)https://www.profitwell.com/cancellation-flowshttps://www.profitwell.com/term-optimizationhttps://www.profitwell.com/reactivationshttps://www.profitwell.com/health-scoresAcquired by Paddle for $200M in cash and equity transaction. 100% bootstrapped with $0 raised in funding.

Scoped, researched, developed, and shipped various features for both ProfitWell Metrics and ProfitWell Retain products.https://www.profitwell.com/churn-reduction-softwarehttps://www.profitwell.com/subscription-analytics-software

• Led major creative projects and growth experiments from start-to-finish.• Assisted in the hiring and training of new team members, and managed freelancers.• Collaborated with Product and Sales teams to produce product launch videos, show trailers, ads, and case studies.• Produced creative assets and experiences for conferences and events for C-suite audiences.https://www.profitwell.com/recurhttps://www.profitwell.com/recur-live

• Experience with documentary, advertisement, music video, video blogs, and narrative films

• Edited / shot / transcribed / logged / researched for Eat Up documentary• Logged footage for The Peace Project films