Allister Blanco Email and Phone Number
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Experienced Media Planning Professional and Digital Marketing Manager with over 20 years of experience in SEM (SEO & PPC), brand strategy, digital media, consumer research, and performance metrics. Proven success managing budgets ranging from $500K to $70M while driving brand and acquisition strategies for B2C and B2B markets, including SaaS, consumer services, and content development. Expertise in leading high-performing teams, optimizing digital media campaigns, and delivering measurable business growth through innovative media planning and execution.
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Marketing LeaderLoadproof By Smart GladiatorAtlanta, Ga, Us
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Director Of Marketing - Clean Energy Team - Managed Learning ServicesNiit Mar 2023 - Jun 2024• Launched an MVP clean energy upskilling program, generating 3,050 B2B leads in 6 months at a cost per lead (CPL) of $300• Led the promotion of custom content and Managed Learning Services (SaaS) in the B2B clean energy sector• Strategized and managed media channels to target B2B clean energy companies in the USA and EU markets, increasing brand awareness through LinkedIn campaigns• Implemented CRM systems (HubSpot) to manage segmented communication and ensure GDPR compliance• Supported sales teams by developing marketing collateral and coordinating live events, improving engagement and lead conversion.• Directed internal teams in optimizing website content, improving user experience, and increasing engagement
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Director Of Digital MarketingStackroute Learning An Niit Venture Sep 2021 - May 2023• Successfully introduced StackRoute Learning to the U.S. market, driving 10,455 leads with a CPL of $114 and a 2% lead conversion rate• Managed SEM, website UX, and CRM systems (HubSpot) to optimize digital channels and conversion paths• Spearheaded social media strategy, analyzing and refining media channel performance• Collaborated with media agencies to ensure cohesive brand messaging and acquisition campaigns• Directed A/B testing and content optimization for improved website user flow, increasing engagement• Promoted Managed Learning Services (SaaS) to key education partners, including colleges and universities
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Director Of Media Advertising/Senior Manager - MediaOrkin Jun 2010 - Aug 2021Atlanta, Georgia, Us• Led B2C and B2B marketing strategies, achieving consistent 3-6% annual revenue growth• Managed media agency partnerships and SEO strategy implementation for continuous improvement in organic performance, achieving near 50% split of organic lead volume vs. paid search channels• Directed paid search teams and executed social media branding, contributing to revenue growth and brand awareness• Conducted detailed website performance analysis to maximize conversion rates and improve overall ROI• Collaborated with legal teams to ensure all marketing content adhered to compliance and service delivery standards -
Director Media & AnalyticsLbi Atlanta Nov 2005 - Jun 2010London, London, Gb• Developed and executed SEO, paid search, and rich media strategies for high-profile clients, driving traffic and conversions• Provided detailed SEO strategies focused on technical improvements and content optimization• Managed paid search keyword research, creative messaging, and testing, improving campaign performance• Delivered comprehensive performance reports and actionable insights to clients• Key Clients: The Home Depot, Newell Rubbermaid, Hooked on Phonics, Packet8, Simmons, ELoan, Earthlink -
Senior Account Manager360I Mar 2003 - Nov 2005New York, Ny, Us• Led a multidisciplinary team delivering advanced SEO and paid search solutions to key clients• Conducted in-depth site analysis, developed SEO strategies, and optimized user experience to boost site performance• Managed keyword research, creative testing, and tracking, providing detailed performance reports and insights• Key Clients: Universal Studios, AARP, BCBS of FL, Wake Forest Baptist Medical Center, Footsmart, KRAFT -
E-Commerce & Contract ManagerNiit Usa Mar 1998 - Oct 2001Gurgaon, Haryana, InManaged OEM Branded E-Commerce Web Sites in the CBT Division Managed balance sheet for all OEM partners Managed all contracts and attended to any Contract disputesManaged online communications between partners and Indian based offices
Allister Blanco Skills
Allister Blanco Education Details
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Emory University
Frequently Asked Questions about Allister Blanco
What company does Allister Blanco work for?
Allister Blanco works for Loadproof By Smart Gladiator
What is Allister Blanco's role at the current company?
Allister Blanco's current role is Marketing Leader.
What is Allister Blanco's email address?
Allister Blanco's email address is ab****@****ins.com
What is Allister Blanco's direct phone number?
Allister Blanco's direct phone number is +133479*****
What schools did Allister Blanco attend?
Allister Blanco attended Emory University.
What are some of Allister Blanco's interests?
Allister Blanco has interest in Facebook, Kindle, Blackberry, Amazon, Skiing, Electronic Music, Education, Cycling, Entertainment, Fashion And Style.
What skills is Allister Blanco known for?
Allister Blanco has skills like Sem, Digital Marketing, Interactive Marketing, Ppc, Seo, E Commerce, Marketing Strategy, Online Advertising, Digital Media, Marketing, Strategy, Google Analytics.
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